Matthias Mehner’s Post

If you produce 5 new copy angles, expect 4 to fail. This isn’t a “maybe,” it’s a certainty. We’ve seen this as the case across thousands of copy tests for our clients. This is where most people miss out... Outbound isn't a set it and forget it kinda thing You need to be constantly chopping and changing Seeing what angle resonates best with your prospects And when you hit the mark 🎯 That's when you double down

To send, or not to send salesy emails to your subscribers? That's the question. You know they didn't sign up to your email list waiting for your new sales pitch to arrive at their inbox. So how do you make the most out of this precious and direct channel of communication with your customers without driving them away to the 'unsubscribe' button? Well, in this Mailtrap tutorial, we show you our tips on balancing value with promotion. 📝 Unlock the 80/20 rule for email content that engages without the hard sell. 📝 Test every email and learn from your audience's engagement. 📝 Meet your business goals without damaging customers' trust. What are your tips?

Your cold email copy sucks. Here are 14 tips to improve your cold emails. — 1. Short & Concise 2. Focusing on The Prospect 3. Clear CTA 4. Conversational 5. 6th Grade Language 6. Industry Specific Language 7. Be Specific 8. 1-to-1 9. Limit Questions 10. Avoid Spammy Words 11. Each Line Flows Into The Next 12. Focus On Pain 13. Social Proof 14. White Space What else would you add?

How to INSTANTLY fix low reply rates of your cold DMs "Focus on Quality + Quantity" Everyone told you cold outreach is all about volume. But didn't tell you that it's also about quality. The higher the quality of your messages, the higher the reply rates. Here are 5 proven formulas for you to write high-converting DMs: - Open with what value you can bring - Write shorter sentences introducing yourself - Offer free value upfront to get the most replies - A/B test different messages and angles - Write in a formal language This is how you win in Cold DMs → Quality + Quantity Share this with your friend who needs this. #coldoutreach #coldemail #appointmentsetting #agencyowner

Stop sending boring DMs. Start sending video messages. 🎥 Here’s how to make your outreach way more personal: • Open your message to a prospect. • Tap the paperclip icon at the bottom. • Choose “take a video or photo.” Turn the camera on yourself and hit record: “Hey [Name], saw your recent post—love what you’re doing! Would be great to connect. Let me know when’s a good time to chat.” That’s it. It’s easy, fast, and 10x more engaging than text. People remember faces, not just words. This simple tweak can skyrocket your reply rate. Try it once. You’ll never go back to plain DMs. P.S. Have you ever sent a video DM before? Let me know how it went!

Communication is so much more than talking, emailing, calling, or texting.

Effective email copy is: • Clear • Concise • Conversational Ineffective email copy is: • Confusing • Excessive in length • Corporate sounding

99% of cold emails are deleted. Prospects take one look at the subject line and it’s No, thank you, NEXT. But not anymore. Here are 35 proven subject lines to grab your prospect’s attention (and time) in six words or fewer. They’re value-adding, pain point-driving, FOMO-inducing subject lines guaranteed to boost your open rates. Update your email game and spike your engagement today. (It’s as easy as copy-paste-win.) Grab it here: https://bit.ly/48lfG74

How to build a cold email funnel --> Just sending a high volume of outbound isn't enough. Just writing effective copy isn't enough. You need to be able to generate interest at the top-of-funnel, convert and educate middle-of-funnel, and sell bottom-of-funnel. Lucky for you I have an entire video walking you through how to do this in under 10 minutes. Enjoy.

One of the main rules of great email copy is to make it easy to read. Nobody likes and reads huge blocks of text. Break your email into smaller sections with headers, bullet points, and short paragraphs. Highlight key points so people can quickly find what they need and stay engaged.