I have a dream that one day, our industry will return to what it was meant to be: a place where the *user* comes first, where UX isn’t an afterthought or a checkbox but the driving force behind everything we do
I have a dream that one day, we’ll stop building based on *assumptions*, hunches, and ego, and instead start listening to our users needs again. Observing, understanding, and acting on what they need, not what we think they want
I have a dream that one day, research will stop being a buzzword and go back to being a discipline - a rigourous, structured, and scientific process that delivers *valid insights*. Insights that drive decisions. Insights that build the right thing
I have a dream that metrics will mean something again. That success will be defined not by how many users we can convert or how many features we can cram in, but by how well we’ve *met the needs* of the people we’re designing for
I believe in a future where UX professionals are recognised for what we are: the ones who connect the dots, the *problem solvers*. The ones who ensure the user isn’t just a consideration but the reason the product exists in the first place
I dream of a time when we take pride in what we create - not because it’s clever, flashy, or trendy, but because *it works*. Because it helps. Because it makes someone’s life a little easier, a little better
And I believe that when we get this right - when we return to a true user-centred process - we’ll create products that matter. Products that last. Products that people love, not because they have to use them but because they *want to*
Let’s get back to the first principles. Let’s do the work properly. Let's do more than 'good enough' and let's make great products and make UX about the *human* once again
[Written by me, then AI'd to fit better with MLK's speech]
I'm hiding this down here for anyone actually reading:
I'm offering free consultation and mentorship to any PM who has any questions about anything to do with UX, Research or Design. I'll give you 30 minutes one-to-one to discuss anything you want, with full confidentiality. Got questions? Worried about something? Let me help, PM and I'll do what I can
Partner & Director @ Spatial Research & Design | Interaction Design Instructor @ Capilano University
8mo🔥