Med tech sales 1994 to present. 1994 med tech sales: -“make more calls” -hospital bully cap pricing -stalk doctor at scrub sink -“wine and dine” w/manager -face to face access w/doctor -become technically proficient -exceed someone else’s quota -exceed quota and have your territory reduced -get promoted, take a pay cut, and teach your team how you sold 2024 med tech sales: -“make more calls” -hospital bully cap pricing -stalk doctor at scrub sink -“wine and dine” w/manager -face to face access w/doctor -become technically proficient -exceed someone else’s quota -exceed quota and have your territory reduced -get promoted, take a pay cut, and teach your team how you sold I was so naive in 1994 when I entered medical sales. And in 2020-2024 when we tested how to scale sales in modern hospital marketplace. We created a program called Virtual Sales Rx to coach med tech sales reps how to increase engagement with busy doctors, 3x increase meetings, and become face to face at scale. I conceded in 2024 that med tech sales reps are indifferent to what we’re teaching. It’s probably us or the concept of using personalized videos. 93% of med sales not picking up what we’re laying down. Eric I Anderson (co-developer/virtual sales rx) and I pondered at beginning of 2024, who is our market? Our market are: -physicians -med tech sales enablement teams (new concept in med tech) -those leaving med tech to become lifestyle design entrepreneurs My entrepreneurial lesson: 1)no pain, no market. The vast majority of sales reps want to grow sales - as long as it fits within the standard protocol. 2)fit-in, don’t stand out. If you’re a med tech sales rep, be careful about adopting the compliant + creative approach we’ve used to exponentially grow sales with surgeons from Covid to present. Oh well, at least you get to keep your job.
Amen, Matthew! 🙌
Commercial Strategy Architect. Stopping MedTech & HealthTech Companies From Being Unprofitable From Low Revenue & Low Customer Adoption. Fractional Commercial Leadership-Marketing, Selling, & Customer Attraction
6moToo many sales representatives are!