Throughout my twenty year career in comms, I’ve seen just how often internal information slips beyond the company walls.
At one of my former employers, internal sales pitches on certain properties would somehow end up in the hands of the media, who then speculated on target revenues. This caused all sorts of panic, both internally and across the trade industry. Especially, as we weren’t an organisation that openly spoke of sales targets. It’s a reminder that there’s no real divide between internal and external communication; what’s shared inside can just as quickly make its way out.
And while it sounds simple to say, dealing with leaks is far from easy. Preventing them starts with fostering a culture of trust and transparency, where employees feel genuinely valued. But when leaks do happen, responding quickly and honestly is critical.
It’s about managing the narrative before speculation spirals. Securing communication channels and keeping sensitive information on a need-to-know basis are essential, too. And rather than focusing on threats, treating leaks as a chance to learn and improve strengthens internal unity.
Legal action may sometimes be necessary, but it’s important to balance that with keeping morale intact.
The truth is, leaks are bound to happen, but how we handle them is what truly counts.
At GOOD DAY PR & Strategic Communications FZ LLC, we help organisations navigate these sensitive situations with the right balance of transparency and control.
From building trust and alignment within teams to managing the narrative when a crisis hits, we offer tailored strategies to strengthen both internal and external communications.
If you’re looking to fortify your communications and safeguard your reputation, reach out to see how we can support you.
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Senior Director at KWT Global
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