Matthew Mottola’s Post

☁ About to take off? Here are 3 Human Cloud Podcasts you need to download for your flight 👇 👇 👇 1. Ep. 126, Christine Olivas, Founder & CEO of No Single Individual, gives us insights into how her powerful team has been the perfect solution for a long list of diverse clients and how they are solving a critical need in the advertising industry. 2. Ep. 125 Miles Everson, CEO of MBO Partners, shares crucial data points, like how the independent workforce making over $100K stands at around 4.6 million people, and how the percentage of this population that sources work through talent platforms has grown from around 4% in 2012 to around 40% now 3. Ep. 127 Charlotte G., Country Head UK at Malt, discusses the size and scope of Malt, the use cases for freelancers in the enterprise, and the balance between self-service and a white-glove experience <<Link to episodes in comments>>

A deep dive discussion on Xero Inventory Plus with William Murphy and Fahd Usmani 🎧 Come visit us at the podcast stand located near Breakout Stages 1 & 2. Let’s connect, share insights, and make this #Xerocon unforgettable. See you there! 🚀

There are few decisions more challenging than sunsetting a beloved product. At Xero, Herman Man faced this very challenge with their payroll product. Here’s how he approached it: 1. Acknowledge that customers aren't getting the best product that they deserve 2. Admit that the company does not have enough resources to stay in operation 3. Face the difficult decision internally: Continue to swim upstream, trying to maximize efficiency and effectiveness across the resources, or switch it off completely? 4. Find the right partner for a seamless transition and a great fit for existing customers. 5. Communicate to customers that you’re going to do what’s right and best for them. 6. Deal with morale: The same people affected by this decision are the ones that help you get where you need to be, so make sure they understand why you’re doing what you have to do. Listen to the full podcast episode, Leveraging Data with Customer Insights, to get Herman’s exact plan on communication with customers when you’re sunsetting your product. 

📊 Restauranteurs, listen up! Struggling with bookkeeping, taxes, and scaling your business? Discover the key steps to keep your finances in check, avoid common tech pitfalls, and GROW your restaurant with this week's guest, Tom Rutledge. Catch up now on our YouTube channel (link in comments), or find Ep 161 on your favorite podcast platforms, including Apple, Spotify, and Amazon. #RestaurantSuccess #BusinessTips #FinanceTips #GrowthHacks

A deep dive discussion on Xero Inventory Plus with William Murphyand Fahd Usmani 🎧 Come visit us at the podcast stand located near Breakout Stages. Let’s connect, share insights, and make this #Xerocon unforgettable. See you there! 🚀

A deep dive discussion on Xero Inventory Plus with William Murphyand Fahd Usmani 🎧 Come visit us at the podcast stand located near Breakout Stages. Let’s connect, share insights, and make this #Xerocon unforgettable. See you there! 🚀

New Monday, New Pod - This week we had Mike Galvin on. Mike's the founder of no limit email and he's one of the smartest folks I've had a chance to talk to. We talked about a ton of stuff including zero party data and personalization, but one thing super stood out to me - what the consumer world can learn from SaaS. Software contracts are usually more expensive and require repeat use, so there's some element of "personalized onboarding" a good platform will try to understand what you're using the software for and make sure you've got everything you need access to, from personalized content and how-tos to even a personal CSM to make sure you're successful. As always, happy listening: spotify: https://buff.ly/49IxUAp  apple podcasts: https://buff.ly/3HVsu9x  youtube: https://lnkd.in/eVGhNMi9

SaaS companies take notes! This is how you turn free trials into paid customers... I signed up for a podcast recording software, but haven't recorded an episode yet. The company reached out with a simple and value driven email. They took the info from the form I completed and served up a low touch, value driven next step on a silver platter. 3 total sentences. 1. Why they are reaching out 2. They know me and have something of value to offer me (selfishly they want me to use the tool but it doesn't come off that way at all) 3. 5-word CTA Simple. Effective. Not pushy. Shoutout Ruben and his sales / marketing team!

Huge thanks to fellow Aussie, small business advocate, and #introvert Rob Stone of Xero for this generous endorsement, and for the wisdom you shared on The Introvert's Edge podcast! #sales https://lnkd.in/diwchrk <--Get the first chapter free. Full endorsement below: “The hard sell doesn’t work in the new economy. Listening, peeling back the onion on the deep pain points that need to be solved, and knowing how to drive improvement are the new in-demand sales skills, and introverts master these instinctively. Matthew Pollard teaches you a repeatable process that really works."