Matthew Mottola’s Post

🚀 Building a Fractional Marketing Team: Quick Guide for Startup Founders Navigating the marketing world with a lean budget? Here's how to assemble a powerhouse fractional marketing team without breaking the bank: 1. 🔍 Define Your Needs: Pin down your marketing goals. SEO? Social media? Know what you need to hit those targets. 2. 🎯 Identify Key Roles: Essential slots to fill - Marketing Strategist, Content Creator, SEO Specialist, Social Media Manager, and Technical Assistant. 3. 🌟 Seek Experience & Flexibility: Go for pros who bring years of expertise and pair them with technical assistants who can execute fast. 4. 📋 Set Clear Expectations: From the get-go, define deliverables, communication protocols, and timelines. 5. 💡 Encourage Collaboration: Tools like Slack and Clickup can streamline workflows and spark innovation among team members. 6. 📊 Measure & Adjust: Regularly review performance. Stay agile—reallocate resources or tweak your team as needed. One last tip: Make sure to work with freelancers who understand the culture and needs of early-stage startups. It will make a world of difference. Building a fractional marketing team is a strategic step towards scalable growth. Need help building your team? Feel free to DM me and ask questions. #fractionalmarketing #earlystagestartups #startupfounders #startuplife #futureofwork

🚀 If you're director of content and well on your way to scaling - think $5 - $15 million ARR - what is the first thing you need for your content organization to support that growth? Everyone in leadership knows. Every advisor will tell you. All the folks with experience will offer the same advice: 💡 You need a proper methodology. 1. A framework and a way of thinking that: - Connects your goals to business strategy - Drives the data and software choices you make - Informs the KPIs that you track - Dictates how you forecast and model 2. To bridge the gap between a methodology and execution, you need an approach to building your organization: - How you recruit and retain talent. - How to motivate and compensate your people. - What expertise to hire, where to add headcount, and where to outsource. - Where to source freelancers and fractionals. - How to onboard and integrate their services. - Which partners to lean on and vendors to avoid. 3. You also need to develop a strategy that covers: - How to approach emerging channels. - How you scale back when tactics don’t deliver impact. - How to run experiments and. - When to shut down initiatives that fail. 🚑 You can’t solve this by hiring an agency. 🔫 This capability can’t be built by firing one head of content and hiring a new one. 🤖 You won’t get close to solving this by buying another AI marketing tool. What you need is ContentOps. The goal of ContentOps isn’t to scale content but to deliver better content at scale. ___ I'm David 👋 CEO & Co-founder at Relato. We're building a ContentOps platform for content teams, agencies and freelancers. Join 400 Content Marketing pros for an invite to early access. ⬆️ Click "Visit my website" to get on the list ⬆️ ❤️ Like if you agree. 🔔 Enjoyed reading this?  ⤷ Follow David Baum for more content like this. #contentoperations  #contentmarketing  #saas

Have you ever seen a unicorn? 🦄 Nope... I didn't think so, because they're as real as a marketer who can juggle every channel, and determine the G2M with 3 years of experience and for a measly paycheck. Yet, companies keep hoping for unicorn marketers, overworking junior staff, and then wonder why marketing falls short. 🤷♂️ Here's the deal: If you want unicorn-level marketing, think beyond one person. Explore fractional support or freelance, often cheaper and more experienced anyway getting you closer to unicorn capabilities 🦄 💫 #b2bmarketing #saas #tech #marketing #unicornsdontexist #marketinghiring

🌟 𝐒𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐘𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐆𝐞𝐭𝐀𝐫𝐫𝐨𝐰.𝐚𝐢! 🌟 Looking to fuel your business growth with powerful content strategies? Look no further than GetArrow.ai — the ultimate solution for startups, B2B, and tech companies! 🚀 📈 𝐖𝐡𝐲 𝐀𝐫𝐫𝐨𝐰? - Done-for-you content marketing plans tailored to your business goals. - The perfect blend of AI-driven insights and world-class content experts, providing a strategy that works for YOU. - Arrow helps you scale faster by delivering high-quality content that drives engagement and powers your business growth. 🧠 𝐖𝐡𝐚𝐭 𝐖𝐞 𝐎𝐟𝐟𝐞𝐫: ✅ AI-powered content generation and optimization. ✅ Expert-led strategies designed to boost your brand’s authority. ✅ Actionable insights to help you stay ahead in today’s fast-paced market. 🎯 Whether you’re a startup building your online presence or a tech company improving B2B outreach, Arrow has your back with tailored plans that suit your needs. Ready to take your content marketing to the next level? Let Arrow guide your path to success! 🎯𝐕𝐢𝐬𝐢𝐭 𝐆𝐞𝐭𝐀𝐫𝐫𝐨𝐰.𝐚𝐢 𝐭𝐨𝐝𝐚𝐲 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬!👉https://www.getarrow.ai/ 👥 𝐉𝐨𝐢𝐧 𝐎𝐮𝐫 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:👉 https://lnkd.in/gKiR8n_Z Calling all freelancers, business owners, virtual assistants, and marketers! We invite you to become part of our exclusive Skool community, where you can network, learn, and share best practices with industry professionals. Elevate your content game with GetArrow.ai and be a part of our vibrant community. #ContentMarketing #BusinessGrowth #AIContentSolutions #B2BMarketing #StartupSuccess #TechMarketing #Freelancers #VirtualAssistants #Community #ContentCreatorExperts #SocialMediaManager #LeadGeneration

I am excited to highlight how our platform Bridge Et Al. is designed to empower freelancers and organizations alike. 1. Our platform connects freelancers with top-tier organizations seeking specialized skills and innovative talent. 2. We are developing algorithms and using AI to match with projects that align with their expertise and career goals, maximizing satisfaction and productivity. 3. We offer resources and tools for professional development, helping freelancers stay ahead of industry trends! #FreelanceSuccess #TechInnovation #BridgeEtAl #FutureOfWork #Agile #AgileWorkforce #ChangeManagement #OperationalExcellence Change Et Al. Board Match-Up

Get your business automated with the best automation freelancers from the world biggest business automation freelancer team at Gigsgen Digital Innovation platform. Visit www.gigsgen.com today and post your automation need for free. #BusinessLeaders #CEOInsights #Leadership #BusinessDevelopment #ExecutiveLife #BusinessStrategy #LeadershipMatters #DirectorLife #CEOCommunity #Management #EntrepreneurialMindset #BusinessInnovation #CEOChat #ExecutiveNetwork #LeadershipTalk #BusinessGrowth #DirectorialPerspective #CLevelExecutives #CorporateLeadership #BusinessSolutions #enterpreneurship #letsconnect #letsworktogether #freelancing #freelancers #gigsgen #softwaredevelopers #rpa #AI #ArtificialIntelligence #datascience #datascientist #laravel #digitalmarketing #futurism #branding #marketing #socialmedia #contentstrategy #whatinspiresme #technology #careers #humanresources #management #startups #leanstartups #venturecapital #entrepreneurship #future #futureofwork 

Your skills make you grow so never stop growing skill-wise. This is the most important basic of the digital marketing industry... New freelancers can associate with new startups. This will help you to grow continuously. While taking up projects, you shouldn't consider the fees as a consultant/freelancer but also consider what you're getting to learn from the same. You get to learn more when you explore new horizons and new industries as a digital marketer. Learning new skills, exploring, and working on new projects will help you to grow and shape your career in the best way. 👉👉 Do you agree with me? 👉👉 Does working with new startups as a Digital Marketing Specialist help you to grow more? #digitalmarketing #freelancing #skills #career

How much do you like cliché slogans? Let's start with 'never say never' I always said I will NEVER become a B2B #marketing freelancer, but guess what, after consulting *for free* to about 10 startups last year, I took it up a notch and started *paid* consultancy this year. And it's starting to gain traction. Another cliché? 'There's a time and place for everything'. Yep, without planning it, it just happened - the war, the hitech market, startups needing to cut costs, me having the time and energy. Boom, 3 clients without trying to get clients, just word of mouth. This post is actually the 1st time I even put it out there... Still, ZERO plans in building my own agency, but hey, you never know... Maybe I'll go back to an agency, maybe I'll go in-house. I did both, rocked both and loved both, but right now i'm doing what I'm good at which is to discuss #b2b marketing with others. The location and business model can always change, the knowledge and passion don't need to 😎 Closing cliché of the day? You play with the cards you're dealt - yeah, never planned to go freelance. It's been a tough 9m here in #Israel, but we push through. We fight every day, on the battlefield and back at home. We keep building one of the world'sTOP tech scenes, and even though we are knocked down, we get up and push forward. It's the only way to go. Yalla, onward and upward 💪

As I wrap up the first quarter of 2024, I see just how far I've come in 3 short months. In January, I lost 2 large clients -- one for budget reasons, and another because the project wrapped up. My ONLY clients. It was really scary tbh. It's an experience that every #freelancer has certainly had. (Lesson learned -- DIVERSIFY your client base!!!) Since then, I've HUSTLED: 🧐 Led comprehensive market research initiatives, TWICE. ✍️ Authored 1 white paper and revamped 3 marketing websites. 🎙️ Conducted 50 research interviews with C-suite executives. 📊 Developed SQL queries and crafted SOPs. And don't get me wrong, I am DEFINITELY NOT pro-hustle culture. "I don't want to lean in. I want to lie down." -- Ali Wong But I'm the breadwinner 🍞 And come Hell or high water, I'm gonna feed my freaking kid 😤 So from the bottom of my heart, THANK YOU to my clients!!! More opportunities will certainly follow. If you're a #smallbusiness who needs the BEST support, I'd love to connect! ---- Caitlin Consults is high-quality, versatile support for #startups, from #salesenablement to #marketresearch to #copywriting to #dataanalysis.