Email/Retention Marketing for eCommerce Brands | Rest, Dr. Kellyann, Under Luna, Sauna Space, Mike's Mighty Good, ESAS Beauty | Sent 120+ million emails, $17M+ in attributable revenue.
Want to ruin your email marketing? Make these 17 common mistakes. 👇🏼 1. Email your entire list. 2. Email your list inconsistently. 3. Send out whatever content comes to mind. Screw strategy. 4. Don't setup your DMARC or DKIM. 5. Don't setup a dedicated sending domain. 6. Don't segment your list. 7. Don't include a clear CTA button. 8. Send out image-only emails. 9. Send out only plain-text emails. 10. Only send out promotions and sales emails. 11. Only talk about your brand. 12. Don't invest in email flows. 13. Use Smart Sending in all your flow emails. 14. Don't add a popup to your website. 15. Don't follow up after someone buys. 16. Use an inconsistent email design template. 17. Don't include testimonials. Follow those tips. Your email marketing will go down the tubes... Along with your recurring revenue.
If this was a game, a lot of brands would have a high score...unfortunately.
Email marketing success hinges on attention to detail and strategy
It's amazing how these seemingly small details can impact email performance
Great post! I completely agree that these common mistakes can ruin your email marketing efforts. I would like to add that it's important to personalize your emails as much as possible. Use the recipient's name, include relevant content based on their interests and behaviors, and tailor your messaging to their specific needs. Personalization can significantly increase open rates and engagement. Additionally, it's crucial to regularly clean your email list to remove inactive or unengaged subscribers. This will improve your email deliverability and ensure that you're only targeting those who are interested in your content.
Amazing list Matthew Gal thanks for sharing! Here's 10 more 👇 18. Don't clean your list 19. Don't try to winback lapsed customers 20. Ignore the 5 (yes 5) abandonment flows 21. Don't add SMS to time sensitive flows 22. Don't use email to collect UGC 23. Don't use email to collect feedback 24. Don't use AI product recommendations 25. Forget to monitor bounces by ESP 26. Ignore zero party data 27. Don't leverage popups for existing subs Think between us we'd get to 100 quite quickly 😂
Not much to add here. It’s hard to believe, but these simple mistakes are actually the biggest growth levers that cost most brands a huge chunk of their revenue.
Avoiding these common mistakes is crucial for successful email marketing. Segmentation, clear CTAs, and investing in email flows are especially important. It's all about providing value to your subscribers and building a relationship with them. Thanks for sharing!
Avoiding these mistakes can really make or break your email campaigns
This is a fantastic checklist and I like how you narrowed it down in a very concise manner.
📍Can be found in your inbox | Segmentation, deliverability, and marketing strategist
5moHere's another one: Don't make it accessible to persons with impairments. That's 1.3 billion people globally with over $490 billion dollars of disposable income of working-aged people with disabilities in the US.