Matthew T.’s Post

** How can you know that you’re working with the right people? ** Marketers need to outsource a lot. As it’s practically impossible to handle all tasks in-house, we have to work with many external vendors. Video creation, graphic design, and booth production are just a few examples. Yesterday, I finally got to meet inbal stark in person. I’ve been working with her for over seven years, collaborating on dozens of projects, all of which she has executed to perfection. And you know what’s the most impressive detail? I never had to meet her in person before. I usually send her a brief, and she immediately understands my needs. A short call to refine the details is more than enough. So why did I need to meet her yesterday if our work flows so smoothly, you may ask? No specific reason. I happened to be in her town, and we took the opportunity to grab a coffee together. Just a treat. So, make sure you work with the right people. In the marketing world, someone who understands your brand and immediately knows what to do is a true gift. But in a world where building long-term relationships across all fields is essential for creating successful projects, it’s equally important to ensure you’re surrounded by nice, professional people. Do you have someone you are delighted to work with?

Is it more cost-effective for a growing engineering business to hire an in-house marketer or bring an agency on board?  Both have their benefits, but here’s a few things to consider… A Marketing Agency offers a wider range of expertise, but costs can be higher upfront. They may not have the same level of in-depth understanding of your specific business. An internal hire on the other hand will give you more control over your marketing and will potentially have a lower overall cost. However, finding and training the right person can take time and resources. The best choice depends on your specific needs and budget. Consider your resources, the complexity of your marketing goals, and the level of ongoing support you require. And don't be afraid to explore both options! Talk to agencies and potential internal hires to get quotes and assess their fit. #marketing #marketinghire #smallbusinessmarketing #engineeringbusiness #marketingteam #marketingagency

Retainers can be great for business relationships and can help with planning, flexibility, efficiency, resourcing, commitment, and long-term engagement. They can also be good for securing a dedicated resource for a medium to long term project, but not on a full-time basis, and at preferential rates. Setting up a Retainer Relationship might be useful to you if you wanted to have Vroom available for smaller regular or irregular tasks each month: Maybe graphics for professional networks or social media? Or PR / Marketing design promoting your products and services? Or email newsletter designs? Or perhaps it would help to have a resource like Vroom to be available to help out with overflow on unexpected client work, or to help out on broader graphic or design production work? If it might be beneficial to you to have us on call for as little as one day per month then you should consider setting up a Retainer Relationship. https://lnkd.in/ePaJGhfh

Other Marketing Expenses: - Print Design: This includes designing marketing materials like brochures, flyers, and business cards. Costs vary depending on the complexity of the design, the number of pages, and the chosen printing company. [3] - Printing and Postage: This includes the cost of printing and mailing marketing materials. Costs vary depending on the number of recipients, the size and type of paper, and the chosen mailing service. [3] - Events and Sponsorships: This includes the cost of attending trade shows, sponsoring events, and hosting webinars. Costs vary widely depending on the type of event, the location, and the level of involvement. [3] - Public Relations: This includes the cost of hiring a public relations firm or consultant to manage media relations, press releases, and crisis communications. Costs vary depending on the size and scope of the campaign, and the experience of the chosen firm.

Are you ready to give your marketing efforts a boost? 👀 Our team is dedicated to crafting strategies tailored specifically to your needs, ensuring that your marketing game is not only on point but fits your brand perfectly! Get in touch today to find out how we can help you supercharge your marketing function in 2024 🙌🏼 #marketing #hiring #recruitment #recruiterlife #emailmarketing #branding

Are you ready to give your marketing efforts a boost? 👀 Our team is dedicated to crafting strategies tailored specifically to your needs, ensuring that your marketing game is not only on point but fits your brand perfectly! Get in touch today to find out how we can help you supercharge your marketing function in 2024 🙌🏼 #marketing #hiring #recruitment #recruiterlife #emailmarketing #branding

Personal branding is for everyone who wants to grow in their career. Here are some great tips

The Importance of Personal Branding in Digital Marketing. In today's digital age, personal branding is essential for standing out in a crowded market. It's more than just a polished resume or curated social media; it's about building a consistent, authentic, and engaging presence. Personal branding helps establish trust, showcase expertise, and build a loyal following. It enhances networking opportunities, increases visibility, and positions you as an authority in your field. Ultimately, a strong personal brand drives career growth and opens doors to new opportunities. For more insights, visit our blog: https://lnkd.in/eDAkTK2a

It's totally normal to feel a bit nervous when diving into sales opportunities, but you know what? There are some awesome ways to amp up that confidence and ace those pitches. One biggie is practice and preparation. Think about it like this: the more you practice, the more comfortable and confident you become. Imagine creating these killer presentations or materials that not only look amazing but also help you feel super prepared when approaching those prospects. I mean, picture this: You've got this slick presentation that not only showcases your product or service but also highlights your expertise and creativity. It's like your secret weapon, boosting your confidence and giving you that extra edge in sales. So, why not put those digital marketing and graphic design skills to work? Start creating engaging materials that not only impress your clients but also make you feel like a total sales rockstar. With practice and preparation, there's no doubt you'll crush those sales pitches!