Matthew Lackie’s Post

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Global CEO at Axicom, the Burson agency for tech brands and brands with a tech story

This has been a "foot on the gas" year for Axicom—a year filled with invention, creativity, hustle, relationship-building, and hard work. There’s no better way to finish 2024 than by spending time with our team in Mexico City, which perfectly embodies that spirit. I left feeling inspired by our work across the technology, mobility, telecommunications, and consumer sectors. And I’m especially inspired by the heart, curiosity, and ambition that drives the team, led by Mariana Tuis. And don’t get me started on the food and history. Mexico City, you’ve not seen the last of me! Here’s to rolling up our sleeves and making 2025 a stellar year. Hat tip to you, Ricardo Cesar, for your leadership.

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Matthew Lackie, what a great trip to Mexico and how good it was to be there talking to our super talented team in loco! Thank you for being so connected to Latam, that does make a difference to us all Y gracias a ti Mariana Tuis y todo equipo de Mexico!

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