Matt Hewitt’s Post

Dutch brewer Heineken joint venture is set to open the GCC’s first large-scale brewery in Dubai, a landmark development in a region with historically strict regulations on alcohol sales and consumption. Sirocco, a joint venture of Heineken and Dubai-based Maritime and Mercantile International, will start building the brewery late next year and has secured all necessary permits, according to a Bloomberg report. Construction is set for completion in 2027. The venture, which has been supplying alcohol in the UAE for nearly 20 years, says local production will boost output to meet growing demand in a market where more than 17 million tourists arrive each year. The HEINEKEN Company | MMI - Maritime and Mercantile International | #Dubai | #Tourism | #Brewery

🌍 Global, National, and Local Brewery Industry News 🌍 The brewery industry is brewing with updates! Here's what you need to know: Global: The HEINEKEN Company will expand to Dubai with the first major commercial brewery in the region by 2027, aiming to align with the city's tourism boom. UK National: Real ale fans voice concerns as Carlsberg Group axes 11 traditional cask beers. Local (Bristol): Bristol Beer Factory moves to a new sustainable facility. The beer world continues to evolve with new trends, challenges, and opportunities. 🍺 How do you see these changes shaping the industry's future? Let's discuss below! 👉 #BreweryNews #GlobalExpansion #Sustainability #CraftBeer #TradeDrinksIndustry

Heineken has set out plans to build the first major commercial brewery in Dubai to capitalise on demand in a city where glitzy bars and restaurants attract millions of tourists each year. Sirocco, a joint venture between the Dutch brewer and the Dubai state-linked Maritime and Mercantile International, has secured the necessary permits and licences for the project and will start construction before the end of next year

The HEINEKEN Company has confirmed plans to construct a new brewing facility in the emirate of Dubai. #alcohol #beer Further details: https://lnkd.in/eRRVVxvC

𝗛𝗲𝗶𝗻𝗲𝗸𝗲𝗻 𝘁𝗼 𝗼𝗽𝗲𝗻 𝗳𝗶𝗿𝘀𝘁 𝗯𝗿𝗲𝘄𝗲𝗿𝘆 𝗶𝗻 𝗗𝘂𝗯𝗮𝗶: 😍 🍺 The HEINEKEN Company has set out plans to build the first major commercial brewery in Dubai to capitalise on demand in a city where glitzy bars and restaurants attract millions of tourists each year. Sirocco, a joint venture between the Dutch brewer and the Dubai state-linked Maritime and Mercantile International, has secured the necessary permits and licences for the project and will start construction before the end of next year. The brewery is set to be operational by the end of 2027 and will produce popular beer brands including Heineken, Kingfisher, Amstel and Birra Moretti in the emirate, which first allowed the sale and consumption of alcohol about 20 years ago. 

The HEINEKEN Company’s joint venture to build Dubai’s first major commercial brewery https://lnkd.in/dmSUP8qe #investments #alcoholicbeverages #uae #beverages #foodindustry #foodbusiness #foodbusinessafrica

Dubai is poised to get the Gulf’s first large-scale brewery as a #Heineken NV joint venture plans to start producing popular beer brands in the emirate, a landmark move for a region that’s long had strict restrictions around the sale and consumption of alcohol. Sirocco FZCO, a joint venture of Heineken NV and Dubai-based Maritime and Mercantile International, will start building the brewery late next year and has secured all necessary permits, the company said a statement. Construction is set for completion in 2027. The brewery in Dubai will produce brands including Heineken, Kingfisher, Amstel and Birra Moretti in Dubai and the company plans to expand its workforce to 190 full time employees from 60 currently. #GCC #Dubai #FnB #alcohol #brewerey #Heineken #Kingfisher

Check out this article on The Moodie Davitt Report about our (HPP) in Dubai Duty Free for Bruichladdich! Bruichladdich Distillery Company Dubai Duty Free The Moodie Davitt Report

Sirocco, a joint venture between Heineken and Dubai's Maritime Mercantile International, said it will build a brewery that will produce popular beer brands in Dubai.

Another #Agave #Spirits brand, this time flourishing far from the traditional #appellationoforigin in the #Tequila region. In an intriguing twist, agave plants have taken root in #India. But, could this development spell trouble for the Tequila industry? 🤔 We beg to differ. Rather than posing a threat, this expansion could enhance consumer appreciation for #agave-based spirits. By exploring diverse flavor profiles, enthusiasts may ultimately find themselves drawn back to the authentic Tequila crafted in #Mexico. Despite India's imposing import taxes, we foresee a promising market for Tequila and Mezcal in the region. Let's observe if these forecasts hold true.