Came across this while doing some market research. Some great takeaways on what to do if your industry is on the brink of collapse and you need some PR to save the day:
1. Create metrics on top of metrics, e.g., "60% of buildings are at least 90% full," rather than using true, primary metrics ("90% of available square footage is leased"). Because most readers blame themselves for not understanding something, they will give you the benefit of the doubt, and assume there's truth they just aren't smart enough to understand (common tactic used by politicians).
2. Add layers of segmentation to suggest the problem is not as widespread as you may think. If you just look at Louisville, Albany, and Norfolk, well, yes, actually the country is doing quite well indeed. (Make sure not to weight your segments as this would be too much for the reader)
3. Include as many charts and data figures as possible. Smart people use charts and lots of numbers.
Clark Jacobs, Michael Abrams, any thoughts as my office data guys?
•BILLION DOLLAR MAN (GLOBAL SALES)🏆•6x World Champion BMX RACING🤼•4x CA State Champion WRESTLING & BMX •AWARD Winning SPEAKER & MUSIC DIRECTOR 🏎️•Automotive OEM EV EXPERT
3moI’ve asked too many times to be a part of it hahah let me hop in and grow the company more :)