Mat Sliwinski (シリウィンスキー )’s Post

View profile for Mat Sliwinski (シリウィンスキー ), graphic

Cross-cultural Video Production in Japan and Australia

What if I told you the secret to effective videos was hiding in your coffee pot? Today I am writing about The Brew & View Strategy ☕ I'm a video producer based in Japan, but also I'm a bit of a coffee-nut (hey I'm from Melbourne after all 😂 ) ☕️ I've actually combined these two passions to create a unique approach to video content marketing that I call The Brew & View Strategy (working title!). Just like crafting that perfect cup of coffee, creating engaging video content requires careful consideration and a deep understanding of your audience... The Brew & View Strategy is all about brewing up the ideal video for each stage of your marketing funnel or process. Here is the breakdown below: 🌱 Bean Selection (Awareness Stage): Think quick, flavourful 30-90 second clips. Just like choosing the most suitable coffee beans for your preferred taste profile, you'll want to handpick your best ideas for your audience, to grab attention and leave a lasting impression. ☕ First Sip (Interest Stage): Imagine smooth, enticing 3-5 minute videos. Here's where you blend your top-performing short clips into a more satisfying experience, much like that delightful first sip of coffee that leaves you wanting more. 🍵 Full Bodied Brew (Consideration Stage): Now we're talking rich, aromatic, and longer-form content. This is your chance to showcase the depth and complexity of your brand, just like a full-bodied brew captivates the senses. ⚡ Espresso Shot (Action Stage): Time for concentrated, high-impact videos! This is your powerful push to drive decisions, like the invigorating kick from a perfectly pulled espresso shot. 🧊 Cold Brew Club (Loyalty Stage): Reward your loyal community with exclusive, refreshing content. Keep them engaged and coming back for more with smooth, expertly crafted videos that feel like a special treat. Just like an experienced barista, The Brew & View Strategy empowers you to serve up the right content at the right time, keeping your audience engaged from the very first sip to the very last drop. I hope you enjoyed this and let me know if anything else should be added! ☕️🎬 Photo from Dukes Coffee Roasters in Melbourne, one of my favourites! Go check them out on Flinders Lane if you ever find yourself in Melbourne!

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Oguzhan K.

M.A. in Applied Linguistics & Strategic Communications | Helping brands in Japan with events and multilingual writing | Expert in Blogs, Copywriting and PR Marketing | Japan Company Establishment | First J-FIND holder

5mo

You could call it ‚The Briew‘ 🌚

Steve Sliwinski

Educational advisor/ teacher

5mo

Excellent post! Sounds like we need to get down to this spot when you’re in town!

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