Matej Dolenec’s Post

A super easy way to extend performance of your previously top performing creatives is to add them to a bid cap or cost per result goal (cost cap) campaign. Simply promote the top ads to these "scaling" campaigns and add some zeros to the budget, control spend with the bid. Notice the budget is set to $20k/day. It's unlikely to spend the full amount, but I am giving it room to play. How do you scale your ads?

How I quickly reverse declining advertising performance When a brand’s advertising performance is not hitting its goals The likely culprit is that there is a creative problem It could feel like you’re on a hamster wheel Creating and testing creative but the hit rate of your new tests is low or non-existent Hit rate = the percentage of your ads that generate favorable results Most of the time when brands hit a brick wall it’s because they are trying to hit home runs and create the next ad that will scale to the moon When in reality, you have to take a step back and focus on just getting on base How do you do this? Image ads Creating and testing image ads allows you to test variables more quickly They are also faster to create than video Focus on testing different concepts, headlines, products, etc Usually, you will find a few new ads that work and enable you to get your performance back on track Then you can take the elements of the image ad that worked and make video ads based on your findings If that doesn’t work then focus on changes outside of the ad account Testing new landing pages, offers, destination page improvements, etc You have to focus on what you can control

I've audited 100's businesses spending anywhere from $1k per month to $200k per month All poor-performing ad accounts have the same problems ❌ Too many unnecessary campaigns ❌ Incorrect conversion objectives ❌ No dedicated creative testing campaigns ❌ Not testing different angles for your creatives ❌ Never experiment with different headlines and copy ❌ No optimisations for weeks at a time ❌ No offer testing ❌ No Landing page testing ❌ Spray and pray approach to their marketing So, if you want to actually scale and get profit from your ads, just do the opposite: ✅ Try to limit the number of campaigns you have ✅ Use conversion-based objectives (not traffic) ✅ Create dedicated creative testing campaigns ✅ Test different angles for your creatives ✅ Try different headlines and copy for the same creatives ✅ Optimise your ads every few days to make sure they're all hitting KPI ✅ Test your offers ✅ A/B Test sending your ads to different landing pages + optimise your product pages ✅ Before you test, break down what you are testing first before you launch it Doing this alone can completely turn around an underperforming ad account Is there anything else I'm missing from this list? #marketing #strategy #paidads

If your Q4 ads are no longer performing, don’t rush to turn them off. Here's a straightforward strategy to revive them: Revamping Your Strategy: 👉 Start Fresh: Set up a new CBO (Campaign Budget Optimization) campaign. 👉 Organize Your Ad Sets: Create one ad set for each type of creative. If you have multiple, that could mean setting up 20+ ad sets. 👉 Variety is Key: Include three different versions of each creative within its respective ad set to test which performs best. 👉 Adjust Bidding: Implement bid control by setting a bid cap. Aim for 20 - 25% higher than your target CPA to give the campaign room to perform. Fine-Tuning Your Approach: 👉 Watch Your Spend: Keep an eye on how much you're actually spending. 👉 Adjust as Needed: If your campaign isn’t using up its budget, try increasing your bid caps by 20% increments to encourage more spending. Conversely, if you're overspending but not seeing results, decrease your bid caps by 10% increments. By carefully adjusting and monitoring these settings, you can potentially rejuvenate underperforming creatives. This method allows you to optimize your ads without starting from scratch, saving both time and resources while maximizing potential returns.

I literally LOVE working clients that aren't penny pinchers when it comes to ad spend. Ones that say "let me know how much you need to spend on the ads, Yas and i'll make sure there's enough in the business account". Ones not afraid to spend to accumulate because they understand that's how you get RESULTS. These are all compulsory for an effective paid ad campaign: 1️⃣ Eye-catching creative (video is best) 2️⃣ Strong copy that speaks directly to your customers' pain points 3️⃣ A compelling offer 4️⃣ An OPTIMISED landing page (seriously - the amount of people that run ads with a shit website and wonder why they're getting clicks but no conversions!) 5️⃣ A REALISTIC ad budget you're HAPPY to spend If anyone tells you that you can get solid results from ads without spending much - don't waste your time or money. (Side note: The campaigns in the pic are all traffic campaigns, but still converting around 50 leads a day).

Secondary metrics in ads manager are BS. I see people on here celebrating good hook rates as if it's an indicator of success. A good hook rate is not an indicator of success. Take a look at these two ads for example. The ad with significantly lower secondary metrics went on to spend more and more efficiently. Why? Because it does exactly what an ad is supposed to do. It qualifies potential buyers and DISQUALIFIES EVERYONE ELSE. This of course doesn't mean that winning ads don't have strong secondary metrics (many do). Or that weak secondary metrics are a positive indicator. It just means that they're not what you should be optimising for. You should be optimising for an ad that converts. And simply only using secondary metrics to determine how to iterate on a specific ad (instead of whether you should be iterating on it at all). So next time you're analysing your ad account, always remember. Attention means nothing if it's not relevant attention.

These are the 5-steps we use to get 20% more ad results for the same budget in 30 days for our new clients (without creating new ads): 1. Consolidate budget 2. Funnel more spend into top performing ads 3. Cut wasted spend on underperforming campaigns 4. Improve conversion events & optimize for end goal 5. Scrape past ad results for top performers to reenable These simple actions in the ad account can easily result in a 20%+ increase in ad results before we ever create a new ad. We also are usually launching new ads based on past winners within 30 days as well, but this is how you can get better results asap. After that is comes down to better ads, creatives, landing pages, post-sale, email, etc. Do this as a quick win if you’re struggling to scale. What else would you ad to this?

3 Simple Changes to Your Ads That Could Skyrocket Your ROAS! 🛠️ Setting Up Your Budget: First things first—set a budget that makes sense for your goals! If you're aiming to make a sale for around 30, try launching a couple of ad creatives with a total budget of about 30, try launching a couple of ad creatives with a total budget of about 90. This way, you’re giving each ad a shot at success. Remember, spending won’t necessarily be split evenly across your ads, so keep a close eye on performance! 📈 Ad Set Structuring: When you name your ad sets, be clear and logical (think “Ad 1” or something that makes sense). Make sure to optimize for conversions—this helps when focusing on that all-important purchase event. And a little tip: launching your campaigns at midnight might just give you a better cost per thousand impressions (CPM) and help stabilize your performance. 🎨 Creative Strategy: Mix it up with both static and video ads, making sure they look great in various formats—like feeds and stories. One of the best parts about advertising is the ability to experiment. Don’t hesitate to duplicate and tweak your ads based on what’s working (or not). Just keep refining your strategy as more data comes in! 📞 Ready to level up your advertising game? Let’s chat! Just hit that link to book a consultation with us. #DigitalMarketing #Ecommerce #Advertising #CampaignBudget #MetaAds #MarketingStrategy #AdsOptimization

Impression V/S View In Advertising & Marketing 🤔 Impression: In advertising, an impression is counted each time an ad is fetched and appears on a user's screen.A banner ad appearing on a website page comes infront of your 100 times so it's impression will now be 100 but those 100 times it has just appeared on the screen forcely because you are runny certain ads. V/S View: A view in advertising refers to a deeper engagement where the user interacts with or spends significant time on the ad. A user watches a video ad for 30 seconds or clicks through to explore a product for ex- if a ad pops up during a YouTube video it has a certain time after which you can skip the ad and those type of ads are known as in stream ads, now when you watch the ad for the certain period it counts it as impression but once you have skip button activated and you still keep on watching or engage with it counts as an view. #googleads #marketingtipsandtricks #marketingtips #marketingstrategies #digitalmarketing2024 #digitalmarketing #digitalsandiptrivedi

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