Masooma Memon ✍️’s Post

View profile for Masooma Memon ✍️, graphic

Freelance content marketer for B2B SaaS companies like Shopify, Vimeo, and Calendly

6 out of 10 folks reach out to me with the same problem:   Their content drives traffic but doesn’t drive conversions 😬 Finding yourself struggling with the same? Keep these 5 points in mind the next time you plan BOFU content 👇 P.S. What in your experience drives results from your content?

Liam Carnahan

🧠 Content Strategist ✒️ Freelance Writer ✍️ Author 👩🎓 Freelance Mentor 🤓 SEO Specialist

5mo

Love what you say about working with the sales/product teams. I am shocked at how many companies STILL keep these teams siloed from their marketing teams.

Brett McGrath

Creator and host of Stacking Slabs Podcast for Sports Card Collectors

5mo

Love the teamwork call out. It's so true. In order to establish great BOFU content you need the right internal platforms to discuss and then execute. It takes everyone being on the same page.

Elishai Zeharya

Building @ Bright | Business Storytelling | Helped 200+ startups share their stories with the world

5mo

Masooma excellent breakdown! I find that more companies than we'd expect forget about #5. Customer stories and testimonials are the most trustworthy and credible assets we can leverage.

Kuba Czubajewski

Helping B2B Service-Based Founders Attract Customers with Content | Explaining Content, One Ugly Drawing at a Time

5mo

Always delivering pure gold!

Aditya Kumar Pandey

B2B SaaS Content Writer for Tech Firms | Writes Long Form on AI/ML, Cloud, IoT, and Cybersecurity 🚀

5mo

Masooma thanks for teaching such a complex and insightful strategy in such simple terms

Naureen Aqueel

Case Study Writer | Copywriter | Helping businesses attract more clients with compelling case studies and customer success stories | Journalist

5mo

Great post Masooma! I'm with you on customer stories being the real needle movers. They build trust and interest better than any other form of content. Based on your experience, what stage of the SaaS company lifecycle do you think customer stories are most needed and most impactful? Early stage, growth etc?

Like
Reply
Hannah Szabo

Branding that CONVERTS ✨ Get a 1-click visual identity for your personal brand

5mo

Every slide in this carrousel is 🎯 Masooma. Creating conversion-optimized content requires input for sales and product. There’s no way around it.

Like
Reply
Daria Lukina

I make your brand well-known so people buy from you // Brand marketing and content consultant

5mo

Fun story: I joined one company as a part-timer last year, and they had absolutely zero idea on how their customers decide to buy. So so many lost content (and product marketing) opportunities 🥲🥲🥲

Like
Reply
Paulina M.

✨ B2B content writer for SaaS and tech companies. My content ranks on Google's #1 page ✨

5mo

Quality insights, Masooma Memon ✍️. If you're not speaking to sales and product teams, your content won't stand out. You may as well write it with AI...

Like
Reply
Stephanie Trovato

B2B Copywriter & Content Strategist for SaaS & Tech brands | Copywriting Coach for Biz Owners

5mo

Yesss gotta get that sales team involved. Without those discussions, you can only assume how your prospective clients are feeling. You need the intel!

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics