6 out of 10 folks reach out to me with the same problem: Their content drives traffic but doesn’t drive conversions 😬 Finding yourself struggling with the same? Keep these 5 points in mind the next time you plan BOFU content 👇 P.S. What in your experience drives results from your content?
Love the teamwork call out. It's so true. In order to establish great BOFU content you need the right internal platforms to discuss and then execute. It takes everyone being on the same page.
Masooma excellent breakdown! I find that more companies than we'd expect forget about #5. Customer stories and testimonials are the most trustworthy and credible assets we can leverage.
Always delivering pure gold!
Masooma thanks for teaching such a complex and insightful strategy in such simple terms
Great post Masooma! I'm with you on customer stories being the real needle movers. They build trust and interest better than any other form of content. Based on your experience, what stage of the SaaS company lifecycle do you think customer stories are most needed and most impactful? Early stage, growth etc?
Every slide in this carrousel is 🎯 Masooma. Creating conversion-optimized content requires input for sales and product. There’s no way around it.
Fun story: I joined one company as a part-timer last year, and they had absolutely zero idea on how their customers decide to buy. So so many lost content (and product marketing) opportunities 🥲🥲🥲
Quality insights, Masooma Memon ✍️. If you're not speaking to sales and product teams, your content won't stand out. You may as well write it with AI...
Yesss gotta get that sales team involved. Without those discussions, you can only assume how your prospective clients are feeling. You need the intel!
🧠 Content Strategist ✒️ Freelance Writer ✍️ Author 👩🎓 Freelance Mentor 🤓 SEO Specialist
5moLove what you say about working with the sales/product teams. I am shocked at how many companies STILL keep these teams siloed from their marketing teams.