Mary M. Rodino’s Post

🚗⚡️ Why are vehicle shoppers in Canada hesitant to buy EVs? Here are the top 3 reasons: - 68% worry about limited driving range per charge. - 61% are deterred by purchase price. - 60% are concerned about charging station availability. Despite significant investments and efforts from automakers and industry leaders, EV consideration continues to decline in Canada. This is just a glimpse of the insights available in the 2024 J.D. Power Canada Electric Vehicle Consideration Study. ➡️ To access more insights, visit:

🚗⚡️ New EV insights from the J.D. Power 2024 Canada Electric Vehicle Consideration (EVC) Study! 🔑 Key insights: - Only 11% of new-vehicle shoppers in Canada say they are “very likely” to consider an electric vehicle for their next purchase, a decrease of 3 percentage points from 2023. - This is a sharp contrast to the U.S., where 24% of shoppers say they are “very likely” to consider an EV. 👉 More insights in the press release:

🚗⚡️ New EV insights from the J.D. Power 2024 Canada Electric Vehicle Consideration (EVC) Study! 🔑 Key insights: - Only 11% of new-vehicle shoppers in Canada say they are “very likely” to consider an electric vehicle for their next purchase, a decrease of 3 percentage points from 2023. - This is a sharp contrast to the U.S., where 24% of shoppers say they are “very likely” to consider an EV. 👉 More insights in the press release:

🚗⚡️ New EV insights from the J.D. Power 2024 Canada Electric Vehicle Consideration (EVC) Study! 🔑 Key insights: - Only 11% of new-vehicle shoppers in Canada say they are “very likely” to consider an electric vehicle for their next purchase, a decrease of 3 percentage points from 2023. - This is a sharp contrast to the U.S., where 24% of shoppers say they are “very likely” to consider an EV. 👉 More insights in the press release:

EV Sales are Dead ????? 👇 Not According to the Numbers! 👉 Global EV sales could hit 17 million in 2024, meaning more than one in five cars sold worldwide will be electric. 👉 In China, the world’s biggest auto market, EV sales are projected to reach 10 million vehicles this year, accounting for roughly 45% of all car sales. 👉 The United States, the second largest auto market, is forecast to see a 20% rise in EV sales compared to 2023, making up about 11% of all new car sales. 👉 Meanwhile, in Europe, the third largest auto market, EV sales could increase by 10%, making up 25% of total sales. As new car sales eventually turn over entire fleets, the International Energy Agency (IEA) projects that by 2030, EVs will compose 33% of all cars on the road in China, while 20% of all cars on the road in the U.S. and EU will be electric. However, full EV adoption still has a way to go. The industry needs to address several consumer concerns, such as EV battery longevity, driving range limitations, and insufficient charging infrastructure. Feel free to repost this and share with your network! #EVsales #CleanTransportation #SustainableMobility

Nearly half of car shoppers today are not even considering buying an EV - and that's VERY good news! What?? Look at it in reverse. "Today’s electric-vehicle skeptics are on their way to becoming the next EV buyers." Cox Automotive Inc. When looking at EV adoption, the real question is: Is your glass half empty, or half full? The headline on the article is the (click bait) half empty approach, however, just as accurately the headline could read: "More than half of new car buyers are considering going electric." That's in line with the results of numerous studies I've seen, including the Annual Global Mobility Study that Vision Mobility does annually with L.E.K. Consulting and CuriosityCX. While not all those considering EV will buy, a big chunk will buy hybrid, and a big chunk of the non considerers will also buy hybrid. Which is why hybrid sales are way up as the take over from straight gas vehicles. And, guess what their next car will be? A very high likelihood it will be EV. In fact, consumer experience luminary Dave Fish, Ph.D. calls hybrids the gateway drug to EV. He's not wrong - in my experience, driving on electrons is addictive, and you're not fully satiated until you're driving on electricity alone: ie a full battery EV. Here's the thing once considerers drive EV, and experience that instant, silent, seamless torque, it's all over. No jerky responses and groaning engine like in hybrids. So, even though EVs are still only at ~10% of the market in Noth America right now, with those considering at well over 50% and hybrid sales way up, EV is well on the way to achieving 50% market share by 2030, and well north of 75% by 2035. So, if nearly half of car shoppers today are not even considering buying an EV - that's VERY good news indeed! Do you agree that this level of EV considerers is very good news? What level of market share in North America will EV be at by 2030? Let me know your thoughts in the comments below #automotive #batteries #climatechange #electricvehicles #innovation #sustainability #cleanenergy #renewableenergy More here: https://lnkd.in/gC9nrx3m?

EV adoption is now inevitable, over half of people looking for a new car are considering an EV. A trend will tend towards 100% and accelerate in a typical adoption curve.

Beep beep! I'm sure many people have seen the recent JD Power survey on Canada's Electric Vehicle Consideration Study: https://bit.ly/3wNFEDM. It says that a little over a quarter of new-vehicle shoppers in Canada would consider an EV for their next purchase, with higher rates in B.C. and QC because of vehicle incentives. This number has been reducing over the last 2 years. I love data and hard numbers, so let's jump into this 🤓 🚗 CONTEXT IS IMPORTANT. Over the last several years, the automotive industry has been in decline. Automotive sales dropped 15% in 2023 compared to its peak pre-pandemic levels in 2017. A combination of high interest rates, inflation and difficulties ramping back up post-pandemic have added pressures to the automotive sector. Everything is more expensive, including gasoline cars. Let's recall that new vehicle prices (mostly dictated by gasoline cars) are on average $66,000 as of March 2024. 🚗 DESPITE INFLATION, recent AutoTrader.ca analysis (https://bit.ly/4dVp9pT) shows EVs have seen the biggest price cuts over the last year - dropping in price over 17%. Our analysis (and many other analyses) show that EVs actually SAVE Canadians money with many of the most popular EV models breaking even in under a year due to low fuelling and maintenance costs. Cheaper options are becoming more prevalent. Kia just announced their EV3 starting at $46,000. That's already lower than current car prices TODAY. 🚗 Polling is one thing, but the hard numbers on EV sales don't lie. From 2017 to 2023, EV sales increased by more than 10x, hitting almost 11% sales in 2023. That means today, 1 in 10 vehicle sales in Canada are EVs. Not only that but data from the federal iZEV rebate shows that rebates INCREASED by 141% between January - April 2024 compared to the same time period last year. 🚗 Some of the biggest barriers for consumers are actually based on perceptions. It highlights the importance of consumer education and outreach to raise awareness on the realities of driving an EV. For example, range anxiety continues to be a persistent issue. According to BNEF, electric car options with more than 428 km per charge have quintupled in the US since 2021, breaking records. With most Canadians driving less than 100km/day for their commutes and 80% of charging happening at home, even with cold weather conditions they can easily meet their daily driving needs with current ranges. 🚗 Vehicle incentives aren't the only reason that BC and QC are out ahead (with more than 20% sales in 2023). Lots of provinces across Canada have EV incentives, but track lower than the national average of 11%. Why? They both have regulated EV sales targets so EV supply is directed to those provinces first. With the national EV Availability Standard, this will even out supply across the country. #futureiselectric 🚗 ⚡

Great post from Ekta Meena Bibra. On the subject of consumer perception, it's also worth noting that there has a real rise in misinformation about EVs, too. Chances are you've heard or read something about: - on a lifecycle GHG basis EVs aren't any better than gas cars... - unless your power grid is 100% clean then driving an EV doesn't help... - there are insufficient metals/minerals for EV batteries... - mining for metals/minerals makes EVs no better—or even worse—for the environment than gas cars... - EVs will collapse the power grid... - EVs dont' work in the cold; the batteries quickly degrade; they all catch on fire, etc. etc. etc... There are loads of myths circulating out there and it's hard to fathom they aren't having an impact on consumer perceptions. Fortunately, there are some good myth-busters out there, like this one from Carbon Brief: https://lnkd.in/gr4WHX2p