Martin Scott’s Post

While the traditional pay-TV market has been significantly affected over the past decade by online #video growth—and the cord-cutting trend associated with it— #payTV appears to have settled into a pattern that will see it continue to decline but at a progressively slower rate of decrease. Omdia's Adam Thomas shares the latest findings in our new DTVE Data Weekly column 🔗 https://lnkd.in/gZu9fHUm

“The latest results show that subscription fatigue is clearly an overstated phenomenon. The value to service proposition is key to success, offering personalised services and giving consumers options such as ad-tiered and variable price points, shows that consumers will continue to subscribe... supported by our State of Subscriptions 2024 report... that within digital media and entertainment the number of active subscribers had gone up 124% since 2020.” #Recurlyinthenews #Recurly #Performancemarketingworld #KeepaGoodThingGrowing

Online content consumption driven by smart phone sales and faster internet connectivity. The majority of internet traffic is now Video ( a challenge for Telecom companies losing revenues from voice and data services ) and the majority of that video traffic is to Mobile devices. OTT is the now and the future.

Fascinating insight from YouGov, and how the cord cutting trend that has been prevalent in the US for some years may now be starting to percolate to the UK. Not necessarily net new news but begs the question of how advertisers will respond to this consumer behaviour and their future expectations from SVOD and AVOD partners. My observation, from a number of brand marketers that I have spoken to, across different sectors, is a pivot towards exploring ways they take a more customer first approach within video, addressable TV and other AV environments. Giving greater consideration to the role of scaled human level and privacy safe zero and 1st party data such as loyalty, attention and subscriber, and how this can be used to deliver more personalised and more relevant ad experiences, measuring behaviours - what real people are doing - ideally via a closed loop approach. As cookie deprecation begins to accelerate and add further ambiguity to this landscape, it will be interesting to see how and where this trend plays out digitally across the rest of this year and beyond. No doubt there will also be a healthy debate about this and more at the forthcoming The Future of Brands event in London on April 17 - one of the highlights of the UK media calendar. https://lnkd.in/ePE57Hpd

As more streamers (Netflix, Amazon etc) introduce ad-funded models, we will see a lot more TV Ads. And I hope that the quality of the ads will be high*, as these platforms have top quality films and series that these ads sit around, so a crap boring ad will be even more obvious. Accenture research also shows that 63% of UK/US consumers agree that it’s too expensive to pay for all the entertainment subscriptions they want. So expect to see more ad-funded TV in the future. * Using AI to make your ads is optional ;-)

#AudioStreaming service listeners are 61% more likely to have an annual household income of $150K or more. By leveraging Amazon's First Party Customer Data you can reach these high-income individuals on their living room TV's and web browsers in addition to their #SmartSpeakers. If you aren't leveraging Amazon Prime users' purchasing #data in your #Advertising campaigns let's have a conversation about how #AmazonAudiences might work for you. #Radio #Audio #Broadcast #RAB #DigitalAdvertising #IAB #OTT #CTV #CMGLocalSolutions

Understanding the hierarchy of #subscription #video services in a consumer's portfolio is crucial. #Omdia Consumer Research, with over five years of analysis, examines service stacking trends in major #onlinevideo markets globally. Principal Analyst Max Signorelli shares insights into the emergence of new direct-to-consumer services and the growth of industry leaders in his analysis featured on Digital TV Europe. Read more: https://lnkd.in/eBrcbXw5 #media #entertainment #SVOD #payTV #socialmedia

Bundled's latest analysis on household penetration of subscription services reveals some interesting findings. The rising costs per household for digital and recurring spend are certainly worth noting. More than half of the U.S. households already have Netflix, which is impressive, but what's even more remarkable is the shrinking headroom for growth for the largest streamers. T. Check out the full analysis on Bundled's website. (https://lnkd.in/eqx3sZUk)

In today’s fast-paced world, a reliable internet connection is not just a luxury but a necessity. High-quality internet service is essential whether you’re streaming your favorite shows https://lnkd.in/dkVqhu8f

https://lnkd.in/dUg9RAtz Every month viewership is declining, consumers are digesting what they want and when they want. How are you consuming Video? This is a quick read but this is the bottom line if you are advertising quit doing it with hoping your spots get seen. This shows less that 50% of people are watching cable and Local TV! Chase the customer using first party data and insure your advertising is working. #AmazonAdvertising #DealerEProcess #AutomotiveMarketing #DeathofCable