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Global Digital & Technology Transformational Change Leader ✯ Sustainable Enterprise Growth through Digital Innovation ✯ B2B/B2C Transformation

"Try a Little Tenderness" - How Digital Innovation Enhanced Human Connection in 2024 ✨ One of the best examples of our Mondelēz International “Empathy@Scale" in 2024 originated in the Benelux. 🚀 Ogilvy's Milka campaign embodied the brand's core value of tenderness, addressing a crucial insight: 48% of Gen Z struggle expressing their feelings. Through city billboards and QR-coded packaging, we partnered with Dutch star Snelle (2M+ Spotify listeners) to transform personal messages into touching songs leveraging the power of digital and AI. The impact? Millions of online impressions and 80,000+ custom Snelle songs helping Dutch people share their feelings like never before. This success helps shape our vision for consumer engagement in Europe. Now, partnering with Accenture and Publicis Groupe, we will be scaling these learnings into a new consumer data and GenAI ecosystem across our main heritage brands. 🎯 All our participants prove that heritage brands like Milka, Cadbury and LU can thrive in this digital age. At Mondelez, we're showing that AI doesn't replace emotional connections - it deepens them. That's the future we're building. 💜 Thank you to our Marketing, CX, MDS, agency & tech partner teams coming together on making tenderness go digital. Godert van den Heuvel Caroline Baume Luc Van Wichelen Qaiser Bachani Craig Morey Claudiu-Mihai Gurguță Sabah Akhtar Victor Peyrat [Image courtesy of LBBonline - Little Black Book] #DigitalInnovation #BrandHeritage #FutureOfBrands #GenAI #TryALittleTenderness #Milka

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Juliana A.

Global Sales Commercial Technology Lead | Digital Transformation | MBA, Scrum, Agile

1w

That’s impressive! Proud of these MDLZ actions! ❤️❤️❤️

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