"Try a Little Tenderness" - How Digital Innovation Enhanced Human Connection in 2024 ✨ One of the best examples of our Mondelēz International “Empathy@Scale" in 2024 originated in the Benelux. 🚀 Ogilvy's Milka campaign embodied the brand's core value of tenderness, addressing a crucial insight: 48% of Gen Z struggle expressing their feelings. Through city billboards and QR-coded packaging, we partnered with Dutch star Snelle (2M+ Spotify listeners) to transform personal messages into touching songs leveraging the power of digital and AI. The impact? Millions of online impressions and 80,000+ custom Snelle songs helping Dutch people share their feelings like never before. This success helps shape our vision for consumer engagement in Europe. Now, partnering with Accenture and Publicis Groupe, we will be scaling these learnings into a new consumer data and GenAI ecosystem across our main heritage brands. 🎯 All our participants prove that heritage brands like Milka, Cadbury and LU can thrive in this digital age. At Mondelez, we're showing that AI doesn't replace emotional connections - it deepens them. That's the future we're building. 💜 Thank you to our Marketing, CX, MDS, agency & tech partner teams coming together on making tenderness go digital. Godert van den Heuvel Caroline Baume Luc Van Wichelen Qaiser Bachani Craig Morey Claudiu-Mihai Gurguță Sabah Akhtar Victor Peyrat [Image courtesy of LBBonline - Little Black Book] #DigitalInnovation #BrandHeritage #FutureOfBrands #GenAI #TryALittleTenderness #Milka
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Right there - relevant words and advice that can be applied across so many domains of business whether you are talking about corporate IT, HR or Finance - I can’t help but feel we should embrace the way of the marketeers and slightly amend Stephan Pretorius quote below to our corporate worlds and focus on. delivering “fantastic example of how… <HR, Finance, IT> … is changing the way <colleagues> … EXPERIENCE the <corporate needs> (as opposed to changing HOW we work or how we are made to work <with our corporate functions>” I’m learning everyday by working with our #VML team Anna Casals .. considering colleague insights and prototyping better experiences in the way we work together. #makinganimpact The marketing case study below is awesome too … 😜 👇 👇 👇 👇 👇 👇
Absolutely brilliant Cadbury work leading the way in both living the brand's purpose "generosity" and creating delightful, interactive experiences through Gen AI - setting a new standard in crafting Gen AI text to video. Super proud of our Ogilvy, Wavemaker, Hogarth Australia teams. Amazing collaboration Ben Wicks, Hilary Badger, Danielle Chapman, Gavin MacMillan, Sally Kissane, Nicole Hayes with awesome advocacy from Mondelēz International leadership Jonathan Halvorson, MBA, Jennifer Brain-Mennes, Mie-Leng Wong. #genAI #creativity Read more here https://lnkd.in/g2EGBKrY
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🌟 The Brands Speak for Themselves. What’s Next for Yours? 🌟 Procter & Gamble. ABInBev. Johnson & Johnson. These logos aren’t just names—they’re proof of the fame strategies that have transformed brands into global icons. Whether it’s dominating headlines, building digital influence, or creating viral campaigns, our results speak louder than words. With Hollywood.ai and Bollywood.ai, we’re taking fame strategies to the next level, combining cutting-edge AI with proven systems to revolutionize how brands connect with their audience. From Fortune 500 companies to rising stars, we’ve delivered impactful, lasting results. 💬 Ready to make YOUR brand the next global story? DM me to learn how FAME By Sheeraz can elevate your logo into a legacy with the power of Hollywood.ai and Bollywood.ai. #AIInEntertainment #StreamingInnovation #DigitalTransformation #PersonalizedContent #VirtualInfluencers #BrandEvolution #GlobalRecognition #ContentDiscovery #MediaDisruption #Sheeraz #FAMEBySheeraz
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Have you noticed? Whether its Loreal, KFC, Woolworths (more recent examples) marketers are truly embracing the spirit of innovation, pushing boundaries, and redefining the rules of engagement. It’s no longer just about selling a product; it’s about crafting experiences, sparking conversations, and building meaningful connections. In today’s fast-paced digital landscape, brands are stepping out of their comfort zones and embracing bold, daring strategies that captivate and resonate with audiences like never before. From viral campaigns to immersive experiences, the possibilities are endless. Brands are no longer content with simply broadcasting their message; they’re engaging in authentic dialogue, listening to their audience, and responding in real-time. It’s a refreshing shift towards transparency and genuine connection. So, here’s to the marketers who are unafraid to take risks, challenge the status quo, and push the boundaries of what’s possible. 💡Let’s continue to innovate and inspire. #Innovation #Authenticity #MarketingTrends
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Regular, impactful engagement ensures that a brand remains front of mind, without oversaturating the consumers' space. Read more 👉 https://lttr.ai/AUktK #communicationfrequency #stayrelevant #CustomerCommunication #brandengagement
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THE MEDIA ONLINE NEWSLETTER l 23.08.2024 Delta Victor Bravo's Nomonde Keswe on breaking free of 'can't because' thinking. While frustrating in everyday life, for organisational culture, this mindset can be dire. Mondelēz International's Masego Letsebe on how can to connect with Gen Z consumers on their terms, while preserving the hard-won integrity of our brands. Rogerwilco, Digital Marketing Agency's Alexander Brand tackles the topic of synthetic data. And yes, it's a thing. Our Media Moves delivers news of moves in the media business. The Media. Got to love it. #media #advertising #mediabusiness #strategy #medianews https://lnkd.in/dBBPfQ9R
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A great feature in FMCG CEO Magazine about how brands can collab with bands to strike a chord with new audiences 🎸 Not only does an effective brand collaboration help bands to tap into new fanbases, it also creates unique touchpoints that captivate consumers, driving deeper connections and loyalty. Link in comments ↓ #OnBrief #IntelligentCreativity
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Them: Pasha Paroh some people say you are a disruption....!!! Pasha Paroh: I accept for value... [ See Graph ] This is the path the nation is on, are you with me..... or nah??? "Businesses find value in "disruptive" branding as it drives growth and consumer engagement. Brands seen as disruptive saw 154% brand value growth, with consumers willing to pay 14% more. It helps companies stand out, redefine markets, and building loyalty in competitive landscapes" Because it's no longer what you do..... It's what you stand for!!!! #BrandingAmerica!! #PashaParoh #TheGreatRegression #TheGreatProsperity
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🎯 Target 🔴 Coca Cola 🔴 CNN 🔴 Netflix 🔴 KFC The list is huge. Companies that use red in their logo These companies stand out in a sea of competitors, commanding attention and inspiring action. Red isn't for every brand, but color plays an important role in your branding and marketing. #AI #marketingandadvertising
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At NBCUniversal’s Brand Innovators event, experts revealed the secret to driving consumer engagement: cultural relevance. Moderated by Suzy's Lauren Lanzi, top leaders like Yusuf Chuku (NBCUniversal), Erin Goldson (Unilever), and Vince Lichaa (Rémy Cointreau) shared how to stay authentic while navigating fast-moving trends. Want to know their game-changing strategies? Dive into the blog for actionable insights! https://lnkd.in/eb9iXj5Q #MRX #ConsumerInsights
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Looking forward to discussing the power of #insights . Actioning insights drives marketing effectiveness and efficiencies… Let’s discuss 🗣️
We can't wait for our Creative Impact #BISummit hosted by Danone in New York on Wednesday, September 25th! https://lnkd.in/gJ3U3cPP Join us for an exciting session, "Unlock the Power of Insights Through the Lens of Social Listening," as Mastercard's Michele McCray-Howard leads the discussion! Register today! #Marketing #Innovation #MarketingInnovation #Danone #Brand #BrandMarketing #NYCommunity #NYC #Creative #Creativity #CreativeImpact #WhitePlains #Mastercard
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Global Sales Commercial Technology Lead | Digital Transformation | MBA, Scrum, Agile
1wThat’s impressive! Proud of these MDLZ actions! ❤️❤️❤️