Martin Grove’s Post

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President at ZAMM.com, Inc.

MARTIN GROVE'S WEEKEND BOXOFFICE BUZZ: Now playing below -- a quick look at the upcoming July 4th holiday weekend.   . Universal/Illumination Entertainment's PG rated animated sequel DESPICABLE ME 4 is opening 7/3 at about 4,000 theatres. It's expected to generate colorful boxoffice fireworks with around $140M for five days -- or more, which is usually the case these days! The RT critics are haters at 63%, but that won't keep families away. It's tracking best with men under 25 (13 points over norm) and next best with women under 25 (12 points over norm).   . Lionsgate/Roadside Attractions' R rated Indian action crime drama KILL is opening wide 7/4. Pundits are guessing $4-6M for four days. RT critics love it at 95%, but that's based on just 20 reviews. It's tracking below norm for all demos.   (See more at www.ZAMM.com)   #movies #boxoffice #martingrove

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