CEO OptInsight I We guarantee simplified and reliable HCP data, consent and preference management, allowing you to establish trust-based relationships with your targetgroup. Data integrity I Insights I (next best) Action
🔔 "Ensure that your webforms captivate your HCP target group and keep them engaged." In the previous section, I discussed the effectiveness of using the phone channel to collect consent from healthcare professionals (#HCP). Today, I will be focusing on the effectiveness of using web forms on websites for this purpose. The success rates of collecting #consent through web forms typically range between 37% and 63%, showing a wide variation. To drive consent via web forms, it is important to consider the following typical success factors: 1. Clearly specify the #purpose for which consent is being requested, e.g. whether it is for promotional or medical communication, allowing HCPs to make an informed decision about providing their personal data. 2. Clearly communicate the #value that HCPs can expect to receive by providing their consent. For example, you can mention, "By providing your permission, we are able to send you scientific content related to therapy area X." 3. Provide #options for communication channels (e.g., email, phone), frequency of receiving information, and type of content. However, it's important to limit these choices to avoid a significant drop in conversation rates. 4. Avoid asking for #excessive personal details in the web form. Keeping it brief by asking for name, email address, and an #HCP registration number (if applicable based on the country) is recommended. Forms with over 10 personal information fields tend to lower conversation rates. ➡ What are your experiences with collecting consent via webforms? Please share in the comments If you are interested in improving your consent and preference rates among your target group, please feel free to contact us at https://lnkd.in/gF4n-ps
