B2B marketers: Time to prove your GTM worth. Mark Stouse argues that demonstrating the impact of marketing on sales effectiveness is key to securing resources and C-suite buy-in. Use causal analytics to showcase your value and become a GTM leader. #marketing #B2BMarketing #GTM
Consulting and V.o.C. research in b2b markets leading to insight and actionable strategies and tactics. Providing marketing research for b2b. This makes market research actionable and enables better business decisions
1dMark is very knowledgeable and I have learned a lot from him