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While AI is powerful in processing data and automating tasks, it’s the human touch that gives it direction and purpose. This article highlights how combining AI with human wisdom can take marketing efforts to the next level. AI can analyze vast amounts of data, but it’s human insight that interprets this data in meaningful ways, creating strategies that truly resonate with audiences. It’s about blending technology with experience, creativity, and empathy to deliver more effective marketing. #AI #Marketing #MarketingStrategy #Human

I recently presented at several events and panels discussing AI for marketing. One question that always arises is whether AI will replace marketers. My answer is simple: "AI won't take your job. Someone who knows how to use AI will." AI is here to stay and can handle many of the routine tasks we take on every day. However, it still requires a human touch to direct, train, instruct, proof and utilize the outcomes it generates. Understanding how to operationalize AI across your marketing organization is key to driving real, scalable and sustainable growth. In my latest article, I share just a few ways AI enhances our job performance. Check it out! #AIinMarketing #MarketingGrowth #OperationalizingAI https://lnkd.in/eVS3wZHA

While AI brings incredible data processing power and predictive capabilities, integrating human wisdom is what truly elevates its potential. I have always thought the human element which understands context, emotion, and ethics should be at the core of AI integration. Wisdom helps guide AI’s decision-making, ensuring that the strategies and campaigns created are not only efficient but also resonate deeply with audiences. This blend of technology and human insight is where the real magic happens. Some great insights here. #AI #marketing #technology

With global spending on AI to reach nearly $200 Billion by 2025, here’s a look at key trends on the pivotal role of AI and marketing.

back from a short vacation and sharing some key insights on the 2024 Marketing AI Institute's State of AI in Marketing. What really stood out for me was that people/employees understand they need to learn how to leverage AI, and they want to, but their companies are slow to provide the training, policies, and roadmaps to do it effectively. The opportunities that generative AI and AI overall provide go so far beyond writing content, but without the right investigation, planning, and roadmap, a company isn't going to figure out how to use it best. That's disappointing. How long will companies continue to talk the talk - and tell employees to get onboard and that they may lose their jobs if they don't, and yet don't back it up with all the things employees need to be successful? If you are a company out there who is developing your AI strategy and roadmap, reach out and share what you are doing. #genai #ai #martec #marketingstrategy

I recently presented at several events and panels discussing AI for marketing. One question that always arises is whether AI will replace marketers. My answer is simple: "AI won't take your job. Someone who knows how to use AI will." AI is here to stay and can handle many of the routine tasks we take on every day. However, it still requires a human touch to direct, train, instruct, proof and utilize the outcomes it generates. Understanding how to operationalize AI across your marketing organization is key to driving real, scalable and sustainable growth. In my latest article, I share just a few ways AI enhances our job performance. Check it out! #AIinMarketing #MarketingGrowth #OperationalizingAI https://lnkd.in/eXv_3G7u

Forbes lists 6 considerations to best leverage GenAI for brand marketing. Highlights: + Feeding GenAI obvious prompts for given use cases and then publishing the creative output without human interpretation and modification, can result in mediocre creative at best, and at worst, creative that is inaccurate and out of touch with how targets will receive it. + As auto-generated prompts become more widespread, the risk is that competitors will ask the same questions for given tasks and get back similar answers. + For many companies, getting 80% of the way there is easy, and good enough for now. It’s the last mile though that can really distinguish creative. #GenAI #AI #Digitalmarketing #brandmarketing #generativeAI https://lnkd.in/gXv5jQaz

Our research reveals there is a growing recognition of the potential of #GenerativeAI in enhancing the #marketing function, leading to an AI #SkillsGap. Download the report to discover the various strategies organizations are implementing to address this skills gap and harness the full potential of #GenAI in marketing

Read the news which illustrates the growing significance of AI generative marketing industry. These developments signal a paradigm shift in marketing practices, with AI generative marketing poised to become an indispensable tool for brands looking to stay competitive in an increasingly digital world. As the technology continues to evolve, the possibilities for innovation and growth are limitless. Stay tuned for further updates on this exciting frontier! Let me know what do you think!! #AIGenerativeMarketing #IndustryInnovation #MarketingTechnology https://lnkd.in/eKmVpc-r

Introduction In the fast-paced world of digital marketing, staying ahead of the curve is key. One groundbreaking tool that's reshaping this domain is Generative AI. This post explores how this technology is revolutionising marketing strategies. The Rise of Generative AI Generative AI, a branch of Artificial Intelligence, is creating a buzz in the tech world.