MarTech’s Post

What do #MarketingAI and the Kubler-Ross Change Curve have in common? They both require an emotional journey from shock to integration. Discover five ways to navigate the journey in my latest article from MarTech. Read the full article here: https://lnkd.in/gU3HG5iu #changemanagement #AI

If you're having resistance to AI adoption in marketing, check out this article from Melissa M. Reeve. Her five-step model for AI adoption is very powerful.

AI is the future. Full stop! As digital marketers we have to adapt, or be left behind! The very nature of our profession revolves around adopting new ways to market in the digital realm, and implementing new tools to help achieve strategies, so what is preventing the extensive adoption of AI by marketers from taking off? This article does consider some reasons, but for me, fear may be the biggest hurdle marketers have to jump over. I use AI extensively, but I never relegate every aspect of my marketing activities to this electronic assistant. I maintain a healthy perspective about AI, and I use it to supplement my skills and experience, not replace them. I like this statement that was made in the article: "AI is a powerful tool that enhances capabilities, not eliminates roles. Just like a car needs a driver, AI requires human creativity, critical thinking and strategic decision-making to produce solid outcomes." If you are a digital marketer, and haven't integrated AI into your workflow extensively, it would be interesting to know why! https://lnkd.in/dHzbkiH9

I've seen lots of folks on LinkedIn asking how AI can improve marketing performance. Our own COO, John Watkins, shares some plain truths about AI strategies to make your marketing more effective. Let me know if you'd like to learn more about Acxiom's POV on AI. #MarketingMadeBetter #AI

Understand why a significant percentage of marketers are hesitant to adopt AI in their strategies. Gain insights into the challenges and potential solutions for integrating AI effectively.

We're entering a new era of marketing, driven by AI and data. Are you ready to succeed this year? 🌟🚀 AI isn't just another tool; it impacts every aspect of your marketing strategy. We surveyed thousands of marketing leaders about today's trends. What did we find? 🤔 👉https://lnkd.in/ed6GnR5c #V5Digital #salesforcepartner #PartnerSuccess #Partnerforce #MarketingTrends #DigitalMarketingNamibia

Acxiom's COO John Watkins explains how AI can streamline campaign processes and accelerate revenue generation. Read it here: #MarketingMadeBetter #AI

In a recent article published by Street Fight, see what Keen's Co-Founder and CEO, Greg Dolan, has to say about how investing in #AI tools lead to better outcomes for marketers.💡 ▶ https://lnkd.in/eaC7QY_w #marketingstrategy #marketingdecisions #AItools

Unlock unparalleled marketing efficiency with AI! Learn from Acxiom's COO, John Watkins, how AI revolutionizes campaign management, leading to faster revenue growth. Discover more: #MarketingMadeBetter #AI #Acxiom #marketingefficiency

🤖How can AI help you achieve better marketing results in less time? Acxiom's COO John Watkins explains how AI can streamline campaign processes and accelerate revenue generation. Read it here: #MarketingMadeBetter #AI