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[𝐄𝐯𝐞𝐧𝐭 𝐑𝐞𝐜𝐚𝐩] 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝟐𝐁 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 – 𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐚𝐜𝐡 𝐰𝐢𝐭𝐡 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐏𝐥𝐮𝐬 On April 24, 2024, BSS Commerce successfully hosted a captivating event, "Global B2B Evolution: Expanding Your Business Reach with Shopify Plus." The event attracted nearly #80 C-level executives from across the APAC, EU, and US-UK regions, demonstrating the growing importance of B2B eCommerce strategies for global expansion. Here's a glimpse of the key takeaways: ➡ Explored the unique challenges faced by B2B companies in the eCommerce landscape and showcased how Shopify Plus provides a robust architecture specifically designed for B2B needs ➡ Unveiled an exclusive look at BSS Commerce's process for creating a high-performing B2B store, along with practical tips and strategies to optimize your B2B eCommerce experience on Shopify Plus. ➡ Explored compelling strategies for implementing effective B2B affiliate marketing initiatives to accelerate growth in international markets. ➡ The crucial role of customer experience (CX) in driving B2B business success across Southeast Asia and other regions ➡ Practical use cases for popular CDP models, checkout page optimization techniques, and storefront setup strategies specifically tailored for enhancing B2B conversion rates and sales growth. BSS Commerce extends our sincere gratitude to all participants for their active engagement. We also express our deepest appreciation to our incredible speakers for sharing their valuable expertise and insights: - Felix Chen, Senior Partner Manager - SEA, Shopify Plus - Emma Nguyen - Chief Operation Officer, BSS Commerce - Michelle Nguyen - Product Owner, UpPromote - Matthew McClelland - Tech Partnership Manager, Dotdigital - Dinh Le Dat (Kevin) - Co-founder & Chairman, Antsomi - Liz Pham - Product Manager, qikify | Shopify Apps Provider - Chris Koh - CEO, GemPages 🔥 We deeply appreciate the partnership of those who accompany us in crafting this invaluable webinar: ▶ Platinum Partner: Shopify Plus, UpPromote, Dotdigital ▶ Diamond Partner: Antsomi, qikify | Shopify Apps Provider, GemPages ▶ Media Partner: LitExtension - #1 eCommerce Migration Service - #1 Shopping Cart Migration Expert, Avada Commerce, Boost Commerce This successful webinar signifies BSS Commerce's unwavering commitment to empowering B2B businesses with the knowledge, tools, and strategies needed to thrive in the ever-evolving eCommerce landscape. Stay tuned for more insightful resources and future events! #ShopifyPlusEvent #B2BonShopify #BSSCommerce

When we started SparkLayer B2B a few years back, we were joining B2B eCommerce on its upward trajectory. It’s on everyone’s priority list right now, whether you’re a brand, a service or tech provider. So much is changing, here are 9 mainstream observations we’re all part of: 1. Platform innovation - it’s easier than ever for brands/merchants to use their existing tech stacks to deliver everything they need to run their B2B 2. Buyer patterns - buyers are predominantly digitally native (millennials etc), bringing their digital-first expectations to B2B ordering. 3. Specialist agencies - just as there are DTC specialist eCommerce agencies, there’s a rise of B2B-first agencies delivering eCommerce solutions (design, build, optimisation, consultancy) 4. Specialist technologies - technology vendors are better supporting the new generation of B2B consumers. Marketing, analytics, loyalty programmes, you name it. 5. Events - there are now dedicated B2B events (in-person and digital) and industry shows are gearing up to B2B ecommerce as much as they are for DTC. 6. “Go online” - placing B2B orders online is normalised (vs spreadsheets, emails). Not having a strong B2B ecommerce website is becoming a strategic disadvantage 7. Payments - options tailored for B2B, including BNPL and automated invoicing, are transforming how buyers and sellers handle transactions in the context of B2B 8. Self-service & personalization - B2B buyers are increasingly expecting self-service options with personalised experiences. Features like custom pricing, tailored catalogues, and role-based account management are now table stakes. 9. Hybrid DTC/B2B Experiences - The lines between DTC and B2B are blurring, with brands leveraging a single platform to support both. Optimising for B2B UX is essential These are all topics Jason, Brett, Christopher, Chloë, Justin, Isaiah, and others regularly cover. Any other major changes I’m missing? #b2becommerce

Discover our comprehensive guide to mastering e-commerce personalization in B2B! 📈 Enhance customer experience and drive sales with tailored strategies. 🚀Dive into the insights and elevate your business today. #ECommerce #B2B #Personalization #BusinessGrowth #Tecstub

DTC brands - if you’re embarking on launching a B2B/ wholesale store, you’re 90% there! Building SparkLayer B2B, we’ve had a front-row seat seeing 1,000s of brands launch B2B eCommerce stores, across different platforms. A common misconception is that launching a B2B store requires building from the ground up, complex and costly integrations, and lengthy timelines. Whilst true in some cases, most eCommerce stores already have the underpinnings and foundations to rapidly enable a B2B channel and start taking orders. Here’s what your current DTC store likely already has: ✅ A well-designed front-end that represents your brand (making for a good B2B customer UX) ✅ A well-organised product catalogue and site search (to make finding products easy) ✅ An email marketing integration (to segment your customer channels and automate workflows) ✅ In-built platform analytics and third-party tracking (to report on your B2B performance) ✅ Multiple payment providers (to accept proforma “upfront” payments) ✅ An integration(s) with your back-office systems (for automation of inventory, orders, etc) What’s missing is the 10%: 👉 A way to show your B2B pricing 👉 A way to enable customer-specific B2B payment terms 👉 A way to (optionally) configure customer-specific catalogues (B2B-only products) 👉 A way to manage B2B shipping rules (if necessary) ========= While the above approach is an oversimplification for some use-cases, if you’re already using one of the big eCommerce platforms, you have a massive head start and you can at least trial your new B2B channel in a very cost-effective (and time-effective) way! #b2becommerce

🔥BigCommerce again scores 24/24 total medals in the 2024 Paradigm B2B Combines for Digital Commerce Solutions (Enterprise and Midmarket Editions) That makes two years in a row! And.... 💥 BigC advanced in eight categories in BOTH Editions + achieved more Gold medals in Midmarket than other participating ecommerce platforms. 💥 🌟 Vision & Strategy, Customer Service & Support and Site Search moving from Silver to Gold (Midmarket Edition) 🌟 Site Search and Promotions Management from Silver to Gold (Enterprise Edition) 🌟 Vision & Strategy, Ability to Execute, and Integrations, Operations & Infrastructure from Bronze to Silver (Enterprise Edition) Paradigm B2B CEO and B2B ecommerce expert Andy Hoar says: “B2B organizations recognize that today’s digital buyer expects their purchasing journey experience to be frictionless and personalized in order to carry out distinct tasks and responsibilities that are crucial for their organization’s success,” said Andy Hoar, chief executive officer at Paradigm B2B. “BigCommerce’s well-developed partner ecosystem, rich best-of-breed integrations, robust set of APIs, strong pricing engine and impressive channel enablement capabilities are particularly well-suited for midmarket and enterprise B2B companies seeking a value-priced, multitenant B2B ecommerce solution.”  Download the BOTH Combines to get a deep dive! Kudos to the core GTM teams on this stellar launch! Brenda Herrera Lance Owide Stuart Guest-Smith Meghan Stabler Silvia Krawczyk Janine Dion Reed Hartman Sanjida H. Clarissa C. Diamante (Dee) Goins 🙌

Prediction time! I recently got asked a great question: Where do I see the B2B eCommerce landscape heading in 2 years? It got me thinking and 5 key areas sprang to mind: ➡️ I believe there will be a paradigm shift with partners and agencies: they will collectively be as familiar with the intricacies of B2B as they are DTC. Developers, UX designers, CRO specialists will come together to deliver incredible B2B experiences. ➡️ Brands won’t need to compromise on B2B-specific functionally on their current tech stack. Major platforms will have a richer feature set (either native or via third-parties) and platforms we don’t yet consider mainstream will make in-roads in their offerings for specific use-cases. ➡️ Encouraging B2B transactions to "go online" will be normalised with more and more brands having an online B2B presence to facilitate this. Not having a strong B2B ecommerce website will be considered a strategic disadvantage for brands. ➡️ Technology vendors will better support the new generation of B2B consumers. Marketing, analytics, loyalty programmes, you name it. Mainstream solutions will have even more robust provisions for B2B ecommerce (addressing the existing gaps, e.g. lack of support for complex B2B pricing rules, B2B customer types). ➡️ Events and industry shows will be geared to B2B ecommerce as much as they are today for DTC. The roots of trade shows after all are in B2B, yet there’s a lack of presence of B2B ecommerce in many major events. I can’t predict the future but I’d put money on some of the above happening and we're already seeing some of these first-hand at SparkLayer B2B. Any other good ones I'm missing?

Who says predictions have to come at the start or end of the year?! 🔮 Check out Chris Mattingly's predictions for B2B e-commerce and drop a comment below if you think anything is missing... 👇 #Predictions #B2BEcommerce SparkLayer B2B

How BigCommerce think – rather than build a proscribed platform with everything built in, they continue to build an open platform giving users choice of which services they wish to use. Now they have gone #opensource with BigCommerce #B2B Edition offering creative control to build and customize the optimal B2B #buyerexperience with speed, at scale and at a lower total cost. #ecommerce #retail #business

🚀 Exciting News from #Akinon & #DigiCommerce 🌍 We're thrilled to announce a groundbreaking #B2B #eCommerce partnership with DigiCommerce. This strategic alliance is set to redefine the B2B eCommerce landscape across key global markets, leveraging Akinon's cutting-edge technology and DigiCommerce's robust digital commerce strategies. 📈 Why is B2B eCommerce so pivotal? In today's rapidly evolving digital world, B2B eCommerce stands as a cornerstone for businesses seeking sustainable growth and international reach. It's not just an alternative; it's becoming the primary channel for engaging and conducting business transactions, offering unparalleled convenience, speed, and scalability. The global B2B eCommerce market is witnessing exponential growth, expected to reach new heights in the coming years, significantly outpacing traditional sales channels. 🌐 Together, Akinon and DigiCommerce are poised to harness this momentum, driving innovation and delivering superior value to businesses worldwide. Stay tuned as we embark on this exciting journey, reshaping the future of B2B eCommerce together! #Innovation #Growth #GlobalMarkets #StrategicPartnership #DigitalTransformation Tolga Tatari Çağrı Orçan Ahmet Emre SARI Domenico D'Avirro Tayfun Topkoc Nurcan Bicakci Arcan Maya Meyouhas Baha Tugrul Altiner Cihan Bayyurt Onur Dingin Sean McCarry Ivan Grobler Gamal Salama

Congratulations to our partner Optimizely, for not only being named a Leader in the 2023 IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications, but also being named as a Major Player in the 2023 IDC MarketScape: Worldwide B2B Digital Commerce Platforms for Mid-Market Growth! This was based on evaluations of B2B commerce capabilities, execution, and technology strategy. The analyst firm concludes that, "Optimizely Configured Commerce was carefully designed for the specific complex needs of manufacturers or distributors.” and has recognised Optimizely for its comprehensive digital experience, B2B focus, and embedded PIM. Download the IDC MarketScape report here: https://lnkd.in/ebbgi6re