MARS Volume’s Post

"Storytelling is more than just narrating events—it's about understanding the anatomy of human emotions and crafting a narrative that resonates deeply. It's like navigating a maze to reach the audience's heart and shift their perspective forever, even with an uncomfortable story. I just watched this ad, and it’s a perfect example of the transformative power of storytelling. It reaffirmed my belief that storytelling can change people and make the world a better place! #Storytelling #EmotionalConnection #ChangeTheWorld #Marketing #Creativity #PowerOfStory"

Brilliant use of storytelling

When I used to manage digital marketing campaigns back when social meant Facebook and Twitter paid ads, there were very specific rules we followed around creative assets. This video would not have qualified as best practice. Over 3 minutes long? You must be joking! No mention of the brand's USP or CTA within the first 3 seconds? Not good... Over the past decade so much has changed (and so much hasn't!) and I do believe we continue to play and reinvent as an industry. When we get it right, it's beautiful! I watched the whole thing. I got a bit emotional. It will stay with me. (Can I convince my French partner to switch to a non-French car brand?) I remember when everyone was saying, "content is king" a few years back. I haven't heard this phrase in a while but I'm certainly seeing a resurgence of this principle - slightly different challenges to solve for this time around. Volvo, Jaguar and The Coca Cola Company show us three different ways to approach this recently. I'd love to see the performance metrics for these three ads over time. This is where the two worlds collide - the most unforgettable ad is not necessarily the most impactful from a business perspective. It wouldn't be an unreasonable assumption to make that the Volvo ad has the highest production cost. Will it drive proportionally higher impact than the other two over a short timeframe? Thinking about this philosophically, we need that healthy, propelling tension between creativity and rationale, art and science, chaos and order. It's what makes us human and it's what keeps us growing and evolving. Brands, too. Even if I fail to make my case to get a Volvo as our next car, I've "held space to sit with"* their ad this morning. Thanks for sharing, Ming Liu *IUKUK

USIT is planning to launch the Zero Gravity Retrofit Recliner. Based on your experience in the film industry, could you offer suggestions or insights on whether this product has potential in the market? Zero gravity recliners in cinemas elevate the movie-going experience by offering a blend of luxury, comfort, and enhanced immersion. ① Enhanced Comfort for Long Durations It is designed to support prolonged sitting, ensuring maximum comfort throughout even the longest movies. ② Health and Relaxation Benefits It provides full-body support by alleviating pressure on the spine, neck, and legs. This design ensures that moviegoers stay relaxed and comfortable for extended periods. ③ Immersive Viewing Experience With adjustable reclining positions, moviegoers can find the perfect angle, creating a more engaging and immersive experience. ④ Luxury and Premium Appeal It adds an air of luxury, creating a more upscale ambiance that attracts those seeking a high-end cinema experience. ⑤ Competitive Differentiation The addition of zero gravity recliners sets cinemas apart, positioning them as a premium destination for moviegoers who seek a first-class, luxury experience. ⑥ Improved Customer Satisfaction By offering superior comfort and a premium feel, cinemas can enhance customer satisfaction, encouraging repeat visits. #CinemaRecliner #ZeroGravityRecliner #RetrofitRecliner

🚀 𝗕𝗠𝗪'𝘀 𝗔𝗱 𝗠𝗮𝘀𝘁𝗲𝗿𝗽𝗶𝗲𝗰𝗲: 𝗙𝗮𝘀𝘁𝗲𝗿 𝗧𝗵𝗮𝗻 𝗮 𝗝𝗲𝘁 𝗖𝗮𝗿! 🚀 Just witnessed one of the most exhilarating ads ever! Imagine this: a jet car tearing down the runway, flames blazing, speed so intense it leaves you breathless. The camera captures every thrilling moment, following the jet car’s incredible velocity with unparalleled precision. 🔥 As the video nears its climax, the suspense is almost unbearable. How could anything keep up with such monstrous speed? Then, in an awe-inspiring twist, the camera pans out, revealing the true hero of this high-speed chase: a sleek BMW. Yes, the very car that captured the jet car’s electrifying run! 🚗💨 The wide-angle shot at the end, where the BMW is finally revealed, is simply stunning. It’s not just an ad; it’s a masterpiece that redefines creativity in advertising. BMW has set a new benchmark in showcasing their vehicle's prowess, merging cinematic brilliance with jaw-dropping performance. 🎥✨ 𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗮𝗱 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁: 🎨 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗕𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝗰𝗲: Ingenious concept of using a BMW to film a jet car, highlighting its exceptional speed and stability. 🎢 𝗦𝘂𝘀𝗽𝗲𝗻𝘀𝗲 𝗮𝗻𝗱 𝗦𝘂𝗿𝗽𝗿𝗶𝘀𝗲: Masterful build-up to a dramatic reveal, keeping viewers on the edge of their seats. 📸 𝗩𝗶𝘀𝘂𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Stunning cinematography that captures the thrill of high-speed performance. 🚀 𝗕𝗿𝗮𝗻𝗱 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁: Reinforces BMW's reputation for superior engineering and innovation. Kudos to BMW for pushing the boundaries and delivering an ad that's both thrilling and unforgettable. 👏👏 #BMW #Innovation #Advertising #Creativity #MarketingMasterpiece #NextLevelAd #SpeedAndPrecision #CinematicGenius

Have you ever struggled with maintaining aesthetic and character consistency across your creative projects? This will open the door for so many people with ideas and limited resources to get their stories out in the world! Combining MidJourney and Runway is not the perfect solution but good enough for now: ➡ Consistent Aesthetics: MidJourney’s AI-generated visuals provide stunning, cohesive styles, while Runway’s magic. ➡ Character Consistency: character integrity across different scenes and scenarios, makes storytelling more fluid and believable. The synergies between MidJourney and Runway are endless! If you’re diving into these tools too, or have any tips and tricks, let’s connect and share our journeys! The future of art and storytelling is here, and it’s more consistent and beautiful than ever. 🌟 #AIArt #MidJourney #RunwayML #CharacterConsistency #CreativeTech #InnovationInArt

🚀 Runway’s Act One is groundbreaking, disrupting the traditional motion capture pipeline! 🎬 No character rigging, no expensive motion capture setups, just a video of a performance and an image of your character. Runway’s Act One takes it from there, delivering expressive character animations in a way that feels almost magical.🔥 This innovation raises an exciting question: as this technology evolves, could traditional motion capture become obsolete in the near future? Let’s keep an eye on this space—game-changing times are ahead for creators, animators, and filmmakers! 🌟 Checkout the Runway Act One demo below - https://lnkd.in/gngdWK4C #AI #Animation #MotionCapture #RunwayActOne #Innovation #FutureOfAnimation

Runway just dropped Act-One, a game-changing AI tool that lets you capture facial expressions with ANY camera (even your phone!) and instantly animate your characters! 🤩 Forget expensive motion capture suits, Act-One makes it incredibly easy for anyone to create lifelike animations with subtle emotions, from eyebrow raises to smiles. Filmmakers, artists, and creators rejoice – high-quality storytelling just got way more accessible! 🤣 Me, an animator, frantically updating my resume: "Skills: Proficient in all facial expressions, including 'mild confusion' and 'existential dread'. Special talent: Can cry on demand." 😭😭😭 #AI #animation #Runway #ActOne #jobsecurity #OpenToWork #WillWorkForFood

RunwayML's Act One: A Game-Changer for AI and Traditional Filmmaking TL;DR: Runway’s Act One is an AI breakthrough that enables filmmakers to create characters capable of expressing emotions with unprecedented accuracy. This tool goes beyond current capabilities, allowing for AI-generated sequences that bring out more human-like, emotional performances in characters, revolutionizing both AI and traditional filmmaking. Key Takeaways: Emotionally Expressive Characters: Act One allows for characters to exhibit realistic emotions, marking a significant leap in AI’s ability to generate lifelike performances. Cinematic-Quality Visuals: The model helps filmmakers create highly detailed, dynamic scenes, rivaling traditional film production. Impact on Storytelling: Filmmakers can now focus more on narrative complexity as AI simplifies technical execution, particularly in action sequences. Fusion of AI and Traditional Techniques: Act One blends AI efficiency with human-like creativity, disrupting traditional workflows without sacrificing artistic integrity. Accessible High-End Production: The tool lowers barriers for smaller studios and independent filmmakers, making high-quality production achievable with AI assistance. Why It's Important: Act One is poised to shake up the filmmaking world by transforming how directors create emotional depth and action sequences in their films. This breakthrough allows AI to go beyond mere technical assistance, becoming an active part of the creative process. It opens up new avenues for filmmakers of all levels, signaling a shift in how we think about storytelling and production, and setting the stage for AI to play an even larger role in film creation. Nothing in filmmaking will quite be the same as AI bridges the gap between human and machine creativity.

Can we make Jaguar brat? People are losing their sh*t over Jaguar’s new ad campaign and rebranding. So why do people hate it so much? It comes across as tone-deaf. It feels like Jaguar asked an ad agency, "What does Gen Z want?" and ran with a mix of unique personas, AI, radical inclusivity, bright colors, futuristic styles, and bold aesthetics. None of these elements are bad on their own, but the execution feels disconnected from reality. Jaguar seems to be trying too hard to position itself as the anti-Tesla, embracing flamboyance at the expense of sophistication. This leaves the brand in a tough spot. People who buy $100k+ cars typically value elegance and refinement—qualities this campaign seems to overlook. The result? Attention-grabbing, but for all the wrong reasons. What do you think, bold move or a branding misstep?