Mark Walker-Ford’s Post

🚀 6 Psychological Tricks to Make Your Website More Effective 🧠💻 Tap into human psychology to boost conversions! Here’s how: ⏳ Scarcity – Limited time offers drive action ✅ Commitment – Small initial actions lead to bigger ones 👥 Consensus – Show social proof to build trust 🎁 Reciprocity – Give value and people feel compelled to give back 😊 Liking – People prefer doing business with brands they like 💼 Authority – Expertise equals credibility Want to learn how to apply these on your site? Dive in here:

Taking a dig at myself in this one. But no template, pitch or formula can get you results if you're not staying true your personal values. Yes, no AI Tool or 100 page pdf with the latest hacks will help you replace the most basic human connection act of - ACTUALLY CARING. People buy your products or services when they connect with your brand, resonate with your message and it goes beyond a single post. It's a mix of ~ How you regularly show up ~ How you interact with social settings ~ Your in-person on on call persona ~ Your stances on major industry problems Content is not "just-another" item on your to-do list. Your content is the essence of your entire being. Ask yourself : ~ Am I consistently delivering value to my audience, or am I just creating content for the sake of creating content? ~ What do I truly wish more people knew about in my client's industry? ~ Does my content genuinely reflect my brand identity, or am I trying to emulate a style that isn't true to who I am? ~ What deeper purpose or meaning am I trying to convey through my content, beyond just promoting my products/services? ~ What is something I believe in - even if the whole world stood against it? This will help you uncover your truest self, and actually write as that person. Not become just another cookie cutter "personal brand". Thank me later. P.S. Want me to HELP you build WEBSITE for for your BUSINESS? Send me a DM.

9 things my inner perfectionist wants me to do that I’m resisting 1. Spend ages designed a beautiful website for my business Cute Fruit Ltd. 2. Code all of my client feedback in a spreadsheet 3. Design a beautiful landing page for my 1|1 career strategy sessions 4. Design a beautiful landing page for my Career Pivot Pro program. 5. Chop up and edit all the video footage I have 6. Reshoot the recordings of previous paid workshops with higher production values 7. Take a graphic design course and design beautiful banners for my LinkedIn featured section 8. Dig out my digital SLR and spend a day doing amazing high quality self portraits. 9. Take out a subscription for Notion and get stuck into organising all the assets I use with clients I could do all of the above. Creating and geeking are my happy place. But my clients don’t care. It’s all a way to avoid: Making offers. Talking about my services. Taking public risks that could fail. So for now it’s offers via google docs, pictures on my phone, and interacting with people to solve their problems. Continuous mistakes and learning a small bit everyday. Once I’ve sorted those I’ll work my way down the list P.S What does your inner perfectionist want you to do? ———— Hi I’m Iesha, I’m a communications professional with a side hustle. I help leaders career pivot, create the lives and careers they want and build profitable passion projects. We use systems and frameworks for repeatable results bc I’m a geek. Engineer → Assistant headteacher →Head of Comms + Business owner. newsletter sign up in featured section

It Took Me YEARS To Learn How To Create Content That Generated Leads… And I’m sharing with you how to do it in seconds 👇 Ya ready for the break down?! 🙌 If you’re getting your content plan on lock for Fall, AND you want to generate leads for your business here’s where I would start 👇 👉 The Process - Your content creation process is the foundation to the content actually getting out there! It’s important you create a process that works for you! Based on YOUR strengths and creative energy. So that you continue to show up and connect with your audience consistently, without the burnout! 👉 The Messaging - The words and stories you use in your content are what catch the attention of your dream clients. Using your Human Design and unique Copy Codes™️, you can deepen that connection based on the gifts only you bring to your clients. 👉 The Leads - When you sync your content to your business goals, you create an asset that moves the needle forward in your business. Long term lead generation happens when you create content with intention. And the best part 🤩 you can leverage that content over and over again! Getting you OFF the content creation hamster 🐹 wheel! 🙌 This is exactly what I’m walking you through inside my new program 👇 📣 CONTENT TO CLIENTS BY DESIGN📣 A 3 week LIVE, done with you program. Focused on creating content that generates leads for your business using Human Design. So that you never question where your next client will come from. Doors close August 16! Link in comments 👇 for more info

Websites are like a tree in the park. Every marketer, salesperson, and director want to leave their mark. Trying to cover every; - Detail - Objection - Use case - Feature - Benefit Fearing missed opportunities. But actually burying the thing that your ideal client is looking for. 1. Clarity wins, not quantity. → Simplify to amplify your message. 2. Hiding your value, in piles of explanations. → Focus on what truly matters. 3. Too much information turned it into a maze. → Cut the clutter, keep the essence. We're conditioned to believe more is better. But less is always more. And clarity, converts.

Here's a simple process for building a personal brand and following using the “3E” Framework: 𝗧𝗵𝗲 𝟯𝗘 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: Emulate, Experience, Educate. 𝗦𝘁𝗲𝗽 𝟭: 𝗘𝗺𝘂𝗹𝗮𝘁𝗲 - Choose a skill that helps others. - Find 5-10 experts to learn from. - Take notes as you watch or read their content. 𝗦𝘁𝗲𝗽 𝟮: 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - Put what you’ve learned into action to build experience. - Repeat what works, and tweak what doesn’t. - Keep track of your progress and make adjustments. 𝗦𝘁𝗲𝗽 𝟯: 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 - Share your successes and challenges on social media. - Offer practical tips that help others solve their problems. - Use phrases like “How I” instead of “How to” when sharing your knowledge. 𝗜𝗻 𝘀𝗵𝗼𝗿𝘁: Emulate those ahead of you, and educate those who are following.

Today we give you some ideas and tips to unleash your creativity with 30 possible blog post topics to boost traffic and leads. https://lnkd.in/gzKV6XpY

I use this unbelievable 6-step framework for building founder-led brands.  I use this with every client (and it works): 1/ Define your content strategy ↳ Combine your story with your unique word ↳ Identify 2-3 key topics and target personas ↳ Craft your distinctive voice 2/ Master your writing ↳ Create compelling hooks in your voice ↳ Develop a consistent formatting style for LinkedIn 3/ Leverage design ↳ Transform your words into eye-catching carousels ↳ Create shareable cheat sheets ↳ Incorporate your brand into visual assets 4/ Embrace video ↳ Produce 1-2 minute shorts weekly ↳ Build trust through face-to-face communication ↳ Aim for 3-5 content ideas per week (mix of text, carousels, video) 5/ Engage consistently ↳ Comment on your own posts ↳ Identify 10-20 influential voices in your space ↳ Interact with their content regularly 6/ Network strategically ↳ Send connection requests to customers and prospects ↳ Increase visibility in their feeds ↳ Drive traffic to your profile and website Remember: The goal is to create Founder Qualified Leads (FQLs). This framework isn't about vanity metrics. It's about generating high-quality pipeline for B2B founders. Now, go out there and hit post. Your future customers are waiting. Need help implementing this framework? Let's chat.