Marketvise’s Post

𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗜𝗻𝗷𝘂𝗿𝘆 𝗙𝗶𝗿𝗺 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝘀 𝗖𝗹𝗶𝗲𝗻𝘁 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 For a long time, this personal injury firm was pouring money into ads, hoping for better results. But their client acquisition process was inconsistent, and leads weren’t converting. The firm needed a more effective approach. We stepped in with a new strategy. A website overhaul was essential—so we made sure it included clear calls-to-action that guided visitors to book consultations. Alongside this, we implemented an AI-driven Call Booking System and ramped up their LinkedIn presence to position them as thought leaders. The transformation was remarkable. Their online leads jumped by 50%, and their consultation booking rate increased by 30%. They’re no longer relying on expensive ad campaigns—they’re generating organic leads and nurturing them effectively. What they say about working with us? It was a shift from reactive marketing to a proactive, data-driven approach that brought real results. 💡 𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗣𝗮𝗴𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘄𝗲 𝘁𝘂𝗿𝗻 𝗹𝗮𝘄 𝗳𝗶𝗿𝗺 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝗶𝗻𝘁𝗼 𝗰𝗹𝗶𝗲𝗻𝘁-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀 📅 𝗕𝗼𝗼𝗸 𝗮 𝗦𝗲𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗳𝗶𝗿𝗺 𝗰𝗮𝗻 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝗹𝗲𝗮𝗱𝘀 𝗼𝗻𝗹𝗶𝗻𝗲 PS: We specialize in law firms, but these insights apply to any professional services firm.

All those marketing gurus say more content = more sales. But for business owners like you, it’s different: You’re not chasing vanity metrics—you’re chasing sales, loyalty, and long-term growth. You can create less content and still drive more sales if every piece is built to make an impact. Here's you game plan:

There was Isaac, a small business owner, who struggled to reach his customers. His products were great, but his emails went unread, and his ads fell flat. Does this sound like you? If yes, take note! ✓ Subject lines shouldn’t exceed 5-7 words. ✓ Ad copy is not a sales pitch but a conversation. ✓ Use a clear Call-To-Action + Result. E.g., "Click here to get rid of body odor in 30 days." Let your email and ad copies spark curiosity, and focus on the customer’s pain points and aspirations. In this digital world, it's not just what you say that matters, but how you say it. What’s your best tip for email or ad copy that converts? Share in the comments!

Seeing a drop in conversions on your pricing page? Here’s my simple approach to it: 1. Identify the Problem Start by determining what could be causing the decline. Consider factors like: - Pricing structure - Page layout - Messaging clarity - Ease of navigation 2. Test and Iterate Implement changes one at a time and monitor the results closely. Remember, even small tweaks can lead to significant improvements. For example: - Simplify your pricing tiers. - Clarify the value proposition for each tier. - Introduce a free trial or a money-back guarantee to reduce perceived risk for potential customers. 3. Leverage Social Proof Don’t underestimate the power of testimonials, reviews, and case studies. These elements can greatly enhance trust and credibility. My key takeaway is that Improving conversions on you pricing page isn’t about making huge overhauls. Rather, for me, it's about understanding your customers, testing changes, and refining based on results. #conversion #pricing

You can have a solid product idea but presenting it effectively is a whole other struggle. That's where the Product Proposal Template will help. It’s an editable tool that helps you structure your pitch, ensuring you cover all necessary aspects.⬇️ https://hubs.ly/Q02F0Vnq0

Tracking soft conversions (like tracking form incompletions) helps you reach the end goal of making a profit 🏆 faster than you would otherwise. What makes your ads more profitable sooner is that you can collect conversion data 📊 earlier in the process than usual. See exactly how we do this to get extra results much faster during the campaign launch process at our firm. 🚀💼 Full video on Youtube: https://lnkd.in/gKUCc2WA Keywords: soft conversions, soft conversion strategies, soft conversions vs hard conversions, marketing soft conversions, soft conversions examples, optimizing soft conversions, increasing soft conversions, soft conversion metrics, measuring soft conversions, lead nurturing and soft conversions, customer journey soft conversions, online sales funnel soft conversions, digital marketing soft conversions, improving conversion rates with soft conversions, role of soft conversions in marketing, understanding soft conversions, what are soft conversions, pros and cons of using soft conversions, soft conversion definition #SoftConversions #LeadNurturing #ConversionOptimization #MarketingConversions #CustomerJourneyTracking

Is your law firm struggling to convert website visitors into paying clients? 😢 Without a clear strategy to position your services as the best solution, potential clients may slip through the cracks, slowing down your firm's growth. LawSEO's L.E.G.A.L Flywheel Strategy accelerates the client acquisition process by showcasing your expertise and guiding potential clients towards making an informed decision. Ready to turn visitors into clients? Call LawSEO today for a strategy that delivers results. 📞

99% of people use CTA wrongly. As a business owner or a startup: You just can’t go without a Website. Why? It is a place to: • Display your service • Display your story • Display your social proofs In other words, it is the place for you to SELL. And when it comes to selling, your CTA is everything. Here’s a simple checklist to make your CTA irresistible: 1. Make It Clear - Your CTA should be: • Clear • Concise • Easy to understand You can use simple language (Sign up or Buy now, etc.). 2. Make It Visible. • Place it in the most visible locations • Use contrasting colors. 3. Propose Value - Communicate the value or benefit of clicking. It can be: • exclusive content • special offer • etc. 4. Create Urgency - Create a sense of urgency or scarcity. It will motivate visitors to act quickly. You can use things like: • Limited Time Offer • Only X Left • etc. Be authentic. No one buys from frauds. 5. Grab Attention - Make the design of your CTA: • Visually appealing • Attention-grabbing. 6. A/B Test - Continuously test different variations of your CTAs. Why? - To identify which ones perform best. Such as: • Wording • Colors • Sizes • Placement 7. Clear Path to Action - After the user clicks your CTA, make sure that the subsequent steps are clear. No one wants to be confused. That’s it. There is nothing complex about a good CTA. But simple doesn’t mean easy. If you’ve enjoyed this: • Follow me • Repost if you are cool P.S. Are you looking for someone who can help you put these pieces together? DM “website” to get started.

Improve your homepage in a few simple steps: 1. Review your "hero" messaging. Does it clearly state what you do with no vague terms? 2. Add a subheading describing who you help and how you do it. 3. Make an action button front and center to drive engagement. 4. Add proof points that back up your claims: case study, client logos, statistics. People love proof. Stay tuned for more website and marketing tips with me and Vanessa Zangardi - Zangardi Studio.

𝗦𝘁𝗶𝗹𝗹 𝘂𝘀𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝘁𝗿𝗲𝗲 𝗶𝗻 𝗮𝗹𝗹 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲𝘀? That’s a common mistake that business owners make. 🙅♀️ But what if I tell you there’s a BETTER way to convert your visitors into customers? Studies show that customers presented with too many choices are 25% less likely to take action. Meaning: Too many choices = decision paralysis. The culprit? Linktree, with its multiple links. Don’t overwhelm your visitors any longer. If you want to: ➜ Get way more signups and sales. ➜ Make a killer first impression that matches your brand. Simple. ✅ Build a landing page. Why settle for less? When you can get more conversions with just *one* landing page. Take this opportunity now. === Need help building a high-converting landing page? Get your free CRO audit 👇 https://3ly.link/1yoWN (only 3 spots left this July)