Market Me More’s Post

Bootstrapping is a wonderful thing. It's not for everyone, but if you are able to pull it off, you retain ownership and autonomy as you grow. Bootstrapping - whether funding from your pocket or from customer revenue - means that budgets may be tighter at times. It's tempting to not even think about marketing "until we're bigger". While you can postpone some marketing investments, don't make the mistake of ignoring it completely. Here are three ways to succeed with marketing as a bootstrapped business: 1. Start with the end in mind: Take the important step to create a marketing strategy and plan at the beginning 2. Rightsize: You don't have to "keep up with the Joneses". Invest in marketing that makes a substantial difference for your business, and say no to the rest. 3. DIY what you can: Doing some of the work yourself or within your team saves you money, but more importantly you learn more about your prospects and how they want to engage with you. While it's tempting to punt marketing till later, take control now and you'll get more for your investment in the long run. More videos to help Tech B2B CEOs make their marketing work: https://lnkd.in/gJJNvzw #b2bmarketing #marketingstrategy #marketinginvestment

✔ Running a startup with great potential. 😭Need help with traction.... Rely on the Rising Tides🌊 We understand what it takes to take a startup from zero to marketing fit. That's why we offer tailored marketing support to help you boost growth, achieve proof of concept, and build rock-solid relationships with your customers. As your business grows, Tides grows with you, providing you with all the support you need to take that next big step. We're not just a service provider. We're your partner, offering everything from engaging campaigns to purpose-built CRM tools and expert analysis. But that's not all. At Tides, we believe that continuous improvement is vital to success. That's why we help you establish effective feedback loops that fuel improvement and keep you agile and responsive to customer needs and market shifts. So, what are you waiting for? Let's sail together towards a future of undeniable growth and success with the Tides advantage by your side.

The best startups don't put off marketing just because they don't have money to spend on it. They take the time and energy to figure out what marketing can and can't do for their venture. They do this up front, so that their message and mission are imbued in the DNA of their business. Here are some suggestions on how to get started: 1. Find your True Story. Whether you call it product-market fit or brand or something else, this is the basic equation of your value, who it's for and how they benefit. 2. Identify the gaps in your customer journey. Whatever your customer's path to becoming a customer, you want to know where they are getting stuck. Knowing this gives you your marketing priorities. Do this first! 3. Fix your mindset: be authentic, be focused and be generous. These are counter-intuitive - which is all the more reason to practice them while most others don't. You will stand out. Marketing is NOT a campaign, or a website. Marketing is creating relationships with your prospects, and it starts with a plan. More videos to help Tech B2B CEOs make their marketing work: https://lnkd.in/gJJNvzw #b2bmarketing #marketingstrategies #marketingtruestory

✔ Running a startup with great potential. 😭Need help with traction.... Rely on the Tides🌊 We understand what it takes to take a startup from zero to marketing fit. That's why we offer tailored marketing support to help you boost growth, achieve proof of concept, and build rock-solid relationships with your ideal customers. As your business grows, Tides grows with you, providing you with all the support you need to take that next big step. We're not just a service provider. We're your partner, offering everything from engaging campaigns to purpose-built CRM tools and expert analysis. But that's not all. At Tides, we believe that continuous improvement is vital to success. That's why we help you establish effective feedback loops that fuel improvement and keep you agile and responsive to customer needs and market shifts. So, what are you waiting for? Let's sail together towards a future of undeniable growth and success with the Tides advantage by your side.

Achieve 4X Growth* for Your Startup! My mission is to help startups & founders accelerate their growth through customised marketing strategies & Premium contact data for targeted outreach. Here’s How I Can Help: 1️⃣ Marketing Strategy: → Design tailored plans to boost engagement → Generate quality leads → Grow your business. 2️⃣ Premium Contact Data: → Get access to essential information like names. → Designations, mobile numbers → LinkedIn profiles of key decision-makers in your industry. Why Me? ✅ Generate HOT leads ✅ Improve marketing efforts ✅ Connect with influential people in your industry Are you ready to explore how we can achieve 4X growth together? Let’s connect! 🤝 📧 Email: sk8013479@gmail.com Activate to view larger image,

Who's a person you'd love to have a coffee chat with and why? Let me start! I'd like to have a coffee and chat with Pierre Herubel. I stumbled upon his posts on my LinkedIn feed and have been hooked ever since! Personally, I’d love to sit down for a coffee with Pierre Herubel. His marketing expertise is mind-blowing, and his knack for explaining complex concepts visually to over 50,000 people every day is something I truly admire. Pierre’s journey is pretty incredible—he started selling services in 2014, worked on over 300 marketing projects, advised the EU in 5 countries, bootstrapped a 7-figure business, sold it, and helped over 75 startups grow. Plus, his 400+ posts have racked up over 24 million views! I’d love to tap into his vast experience to understand better the customer journey across a suite of products under one brand and content strategy. And, of course, I’d pick his brains on quirky B2B marketing tactics. So, what about you? Who’s your dream coffee chat companion, and what would you hope to learn from them? #contentmarketing #b2bcontent #marketleader #industryleader #thoughtleadership #contentstrategt #b2bmarketing #contentstrategy

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Dear Startups, I know you're putting in so much effort in building your dream business, you've mapped out several strategies and you're working with it, but do you know it’s easy to overlook one of the most powerful tools at your disposal: 𝐰𝐨𝐫𝐝 𝐨𝐟 𝐦𝐨𝐮𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Whether you’re a B2B or B2C start up, nothing beats the genuine, heartfelt recommendations from satisfied customers. These endorsements are more than just marketing, they’re a testament to the impact you’re making. Just like the way rumors spread, Imagine your product or service becoming a topic of conversation at business meetings or family dinners. This kind of organic buzz can’t be bought, it’s earned through delivering exceptional value and creating memorable experiences. To earn it, you have to prioritize building strong relationships with your customers. Listen to their feedback, go above and beyond in your service, and always aim to exceed expectations. Encourage your customers to share their experiences. Simple gestures like asking for reviews, creating referral programs, or sharing customer success stories on social media can amplify your reach. Remember, each positive word shared is a step towards building a trusted brand. Your passion and dedication are the foundations of your business’s reputation. Nurture them, and watch as word of mouth propels you to new heights. I will be here to cheer you up as you scale 🚀 PC; istock image #StartupJourney #WordOfMouthMarketing #CustomerLove #BuildTrust #GrowTogether #B2BMarketing #B2CMarketing #RelationshipMarketing

This image speaks alot. In the rush to create the next big thing, most present day founders make the mistake of skipping most of the essential steps of building a startup or B2B Saas business. Talking about steps like Market Research, MVP and Marketing. Here are the imapact these 3 major steps have and why it shouldn't be eluded while building a startup business. 📌Market Research: This involves a thorough survey and analysis of people out there who want what you are about to build. You don't build what you want, you build what people are in need of, so skipping this step is like creating a solution without knowing if anyone needs it. 📌MVP ( Most Viable Product): This is an exhibition of building your product in the smallest and simplest way possible. Avoiding complexity of features at this early stage, so people can easily use it and to know If people really would love the more advance version of your product. 📌Marketing: Most founders carry the wrong notion that "A good product will sell itself " and doesn't need Marketing. More often than not, the reverse is the case. Even the best of products need good marketing. I saw this image and thought to write up about it. I hope you all were able to learn a few and enjoy this. /////////////////////////////////////////////////////////// For those who don't know me yet; I am David Eze, a Startup and B2B SaaS Marketer. I empower founders marketing strategies that increases brand awareness, generate leads and get more sales.

High customer acquisition costs are killing your startup's growth. But here's why that's actually good news for you. I've been in your shoes—frustrated by soaring acquisition costs and overwhelmed by endless marketing tools that promise the moon but deliver little. Here's the one thing you need to remember: Challenge breeds innovation. When resources are tight, you're forced to be creative and strategic, and that's exactly where you find breakthroughs. Take Alchemy as an example. When they were faced with similar hurdles, they shifted their focus to data-driven marketing strategies. The result? Reduction in acquisition costs and an increase in conversions. You see, the secret sauce lies in adapting quickly to market changes and leveraging the right tools—not necessarily the most popular ones, but the ones that work for your specific needs. What marketing challenges are you facing that you'd love to turn into opportunities? Let's share insights and strategies in the comments! Your next big win might just be a single idea away.