Founder – SaaSFounders, IT Marketing Expert | Helping IT Founders to generate a consistent flow of sales opportunities
In the ever-competitive IT landscape, standing out amidst the digital noise is a constant challenge. However, by leveraging the power of strategic content distribution, you can effectively reach and engage your target audience. Here's how to scale your content for infinite distribution: 1) Create the main piece of content 2) Tailor it to the personas, verticals, industries, etc. you want to target 3) Create audiences based on the same personas, verticals, and industries 4) Run paid social campaigns for these audiences on Facebook, Instagram, and LinkedIn. Unlike traditional search engine advertising, which relies on matching user queries, paid social advertising offers an unparalleled opportunity for unlimited distribution. By creating customized content variations and targeting specific audiences, you can effectively reach the long tail of potential prospects, regardless of their search behavior. Moreover, the creative aspect of your content serves as a barrier to entry, as few companies are willing to invest in crafting numerous tailored variations. This gives you a competitive edge, allowing you to simultaneously run hundreds of targeted content pieces across different audiences, segmented by factors like geography and language. Paid social advertising is no longer just a tool for retargeting and lookalike audiences. It represents a largely untapped opportunity for B2B companies to achieve unparalleled content distribution and lead generation at scale. Embrace this powerful strategy, and watch your IT lead generation efforts soar to new heights, capturing the attention and interest of your ideal prospects like never before. #ITLeadGeneration #ContentMarketing #PaidSocialCampaigns #AudienceTargeting #SaaSFounders
Founder at Linkmate | Effortless LinkedIn Leads | 7x More Visitors to Your Profile
6moGreat insights! Excited to scale our content with these strategies.