Marketing Refresh’s Post

❓FAQ: What's the difference between a landing page and a home page?❓ When working with clients, we often find that a lot of business owners need a refresher on the difference between a landing page and a home page. Let's break it down! 🌐A home page is an evergreen piece of website real estate that offers visitors from all traffic sources a comprehensive overview of everything your business and website have to offer. 🌐A landing page is meant to capture traffic from a particular source and persuade visitors to take a particular action. For example, if you run a social media ad campaign, you might drive all those clicks to an ad-specific landing page that converts visitors to leads with a single call-to-action exit link. Bottom line: When used and optimized appropriately, a landing page can be a valuable tool for helping your business maximize conversions and build its customer base. Follow along for more digital marketing FAQs! #DigitalMarketing #LandingPage #FAQ

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