MarketHype’s Post

How can you be personal enough to spark interest – yet reach as many people as possible? 🤔 A conundrum, right? Yes, because you want to craft messages that are both personal and reach multiple individuals. In the clip below, Åsa Bernlo, Marketing and Sales Manager at Göteborgs Symfoniker | Göteborgs Konserthus, discusses her approach. How do you actually talk to someone with a family subscription and another with a jazz subscription? 👉 The clip is a short part of our series, Experience Experts, episode 2. Watch the full episode (in Swedish) on our website! (Link in comments.) ––––– What’s “Experience Experts”? In this series, we #interview exciting profiles in the experience industry. We have deep conversations about the challenges and opportunities of #marketing, as well as customer loyalty and audience development. It's almost like therapy for marketers, as one of our guests put it. #conversation #communication #experience #expert

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