MARKETECH APAC’s Post

Through this partnership, Integral Ad Science’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.  Talking about this expansion, Lisa Utzschneider, CEO of IAS, said, “IAS is steadfast in delivering solutions to help marketers measure and optimise performance in dynamic, user-generated social environments like Facebook and Instagram. This expansion allows brands to identify higher-quality media and scale across these platforms, signifying another important milestone in helping brands enhance brand equity across the entire digital ecosystem.” Meanwhile, Samantha Stetson, vice president of client council and industry trades at Meta, said, “IAS’s release of Brand Safety and Suitability Measurement across Facebook and Instagram is a meaningful step forward in our continued work to provide transparency and trust across our advertising ecosystem. Responsible marketing is a top priority at Meta – and we are pleased with our continued partnership to bring this important solution to our advertisers.” #technology #advertising #artificialintelligence  -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Content360 Malaysia is days away and I was very privileged to get to speak with Etika's Amy Gan ahead of the conference to learn more about how brands can better keep up with trends and trendjack without looking like a 'fuddy-duddy' brand. Find out more below or hear from Amy in person at our conference on June 12. #content360 #c360

Through this strategic integration with Grab, CelcomDigi leveraged the window of opportunity to capture consumers’ attention while they are focused on their phones and anticipating their ride.        Commenting on the innovative campaign, May Ling Chan, head of brand and marketing services, at CelcomDigi, said, “The recent Grab’s map takeover by CelcomDigi is a great example on how we want to strengthen our brand and reinforce our targeted audience’s connection with us in an innovative way. We look forward to collaborating with OMD to come up with more out-of-the-box ideas that can push boundaries as we continue to widen our reach and presence in Malaysia.” Meanwhile, Mayank Bhatnagar, managing director, OMD Malaysia, commented, “We are proud to launch this market-first initiative with CelcomDigi to effectively communicate their combined strength in being the widest and fastest network in Malaysia. The client has been innovative and bold in its marketing and branding approach, which is inspiring. #marketing #campaign #malaysia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Surviving and excelling in the upcoming year is no longer simply advantageous but an absolute necessity for brands to embrace branding and creative differentiation as a foundational element of their approach. Marketers need to consider adopting a transformative mindset called ‘creative bravery’ to stand out amid fierce competition and authentically connect with the ever-changing demands of consumers. Our latest "What's NEXT" thought leadership piece features insights from Shant Oknayan, vice president for Asia, Oceania & Africa at TikTok Global Business Solution, detailing how beyond mere marketing rhetoric, adopting creative bravery can empower brands to transcend conventional boundaries and embrace the unconventional. #marketing #creativity #industryinsights ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

【CARTA MARKETING FIRM has won the Gold Award in the "Rising Star Category" at the "TikTok for Business Japan Awards 2024"】 On April 18, 2024, CARTA MARKETING FIRM was awarded the highest honor, the Gold Award, in the "Rising Star Category" at the "#TikTok for Business Japan Awards 2024," organized by TikTok for Business. The "TikTok for Business Japan Awards 2024" selects advertisers and advertising agencies who have been actively utilizing TikTok for Business and have achieved outstanding results. The awards are given in three categories: "#Agency Category," "Rising Star Category," and "#Creative Category," with a total of 32 winning companies and campaigns being selected. CARTA MARKETING FIRM has been actively utilizing TikTok for Business throughout the year and has achieved rapid growth. As a result, we have been awarded the highest honor, the Gold Award, in the "Rising Star Category." CARTA MARKETING FIRM will continue to provide value to clients mainly through #digitalmarketing, striving to solve their #marketing challenges as a marketing firm. #TikTokforBusinessJapanAwards #Japan #Advertising #Advertisement #gaming #mobileapp https://lnkd.in/eBcZwFVn

Tik Tok is not a lonely battlefield It has been quite a while to go to sea to build brands. Every day, many peers and bosses will come to ask me how to do tk and how to play going to sea. Gradually, I find that many friends tend to misunderstand overseas e-commerce and brands as a separate battlefield for a certain section, especially with a tik tok as the focus, and somewhat take it for granted that tk = domestic Douyin, and can rely on the first-mover advantage of a single platform to achieve business success. On this issue, I will talk about several of my personally very important insights: 1. Under the idea of people, goods, and places, tk emphasizes the field > people > goods more, because most of the overseas brands are still hardly called "brands" among the local audience groups, which is almost the difference between plain white brands and a little better plain white brands. It is necessary to have a high-quality field to attract people, excellent hosts to retain people, and then convert them. 2. The tk breakthrough is not just in the live broadcast room. A three-dimensional and multi-dimensional marketing strategy is very critical, including tk platform live broadcast and short videos, Twitter, Facebook, ins and other graphic and text media, including local paper media, roadside billboards, and finally, tk is also one of the conversion paths. 3. In the early stage of choosing talents, high-profile and high-promotion are strictly prohibited, and wide koc communication is mainly used to combine conversion to complete the initial profile of the product crowd, gradually transition to the waist koc, and finally the kol. 4. Do a good job in the linkage of talents, and providing necessary live broadcast room material background board support will have unexpected effects. 5. Use low prices and second-kill strategies with caution in the early stage. Overseas users have a higher sensitivity to the mechanism, and taking full advantage of the cheap will form the impression of the fixed price of the brand. 6. Do long-term business, and short-term can only lose money. Care for users attentively and respond positively to user expectations. 7. Circling traffic is not as good as circling people. People in the later stage are the key to breaking through the bottleneck and allowing the brand to be upgraded. 8. Cultivating your own long-term and stable team is less risky for the brand, and going to sea is more taboo to move the whole body with one pull. Stability is more important than speed.

🦛🦛🦛 A Thai hippo is killing marketing.🦛🦛🦛 Read this great piece from Andrew Tindall on some of the challenges in marketing today, and why jumping on the back of a Thai hippo really isn’t the answer. Some nuggets to keep on a post-it: 🦛 Getting brands into culture takes a village. It’s a career-long craft. And you know what isn’t getting your brand into culture? A greasy hippo in a digital ad. 🦛 …only 38% of UK agencies are clear about who the target audience is from a brief. Worse, only 34% of brand-side marketers know their target audience. 🦛 What grows brands is the long-term commitment to creative strategy and consistent creative execution. 🦛 [Big Tech] They’ve told us many times that engagement metrics are basically worthless. In 2015, Meta clearly showed that engagement doesn’t lead to brand outcomes. It recently even showed CTR isn’t just bad, but its also ageist. 🦛 You need to build your brand equity to grow your short-term sales performance. Do the long and the short, often, looks after itself. 🦛 Real brand growth will come from marketers who do less. Don’t chase the latest trend; clarify and align your strategy across your teams, including any digital or social leads. #FutureOfMarketing #LongAndShort #BrandGrowth #MooDeng #IveAlwaysWantedToIncludeTheHippoEmojiInMyPost 🦛🦛🦛

Transforming user journeys from a wander to a wonder. Take a read below from our Head of Events and Activations - Alfie Griffiths, who’ll make sure your journey hits all the right milestones ✨

Unlock Brands’ Future with Mixed Reality Big brands that we know and love are always evolving their image. Whether it's to stay fresh, refine their marketing, or for other reasons — just take PepsiCo for example. Over the past 15 years, Pepsi updated their logo to something that echoes the design they used from 1987 to 1997. The true genius of a brand lies in its ability to remain instantly recognizable, no matter how it transforms. So, how can marketing grab attention during a rebrand? We've got the answer and a real success story to share. Recently, Yandex, one of Russia's largest brands, reached out to us. They offer a wide range of services, from grocery delivery to taxi rides and a book app. They needed a social media campaign to engage residents across different cities as they rebrand. A key part of this was integrating all Yandex's mobile apps into one streamlined platform. So, how do we creatively tackle this? We quickly came up with a solution, leveraging our past experience — not just with similar projects but also with Yandex. 8 cities, 8 videos, 1 rebrand. We featured the most iconic landmarks in each city to spark local curiosity and emotion, driving our campaign's visibility on news portals. We turned our creative vision into reality in just one month. The result? See yourself in the video. At our studio, we focus on providing top-notch marketing solutions that truly resonate. If you're ready to boost your brand's presence and story, we're here to support you every step of the way. Reach out to us at [email protected], and let’s create something amazing together!

Friday became Friyay! At the MARKies 2024 and Agency of the Year 2024, conducted immaculately by Rezwana Manjur and her very capable team, we’re happy happy to report that… We won it ALL! 🏆🏆🏆 Proceedings began at 3:30pm, perhaps the earliest awards show in Malaysia! We picked up our first gold shortly after, and then we kept on going! In the end, we were delighted to win the two biggest titles of the MARKies. 👉Overall Creative MARKie: we captured the most golds, silvers and bronzes with points totalled up for all campaigns in Creative categories. We won, for Creative: 🥇10 golds 🥈5 silvers 🥉3 bronze 👉Overall Media MARKie: we won the most golds, silvers and bronzes with points totalled up for Media/Most effective categories. We won in Media: 🥇5 golds 🥈5 silvers 🥉5 bronze We won more Golds for our campaigns than any other agency. We were celebrating, but we didn’t stop there, though. At 8pm the Agency of the Year Awards began. As the night wore on, there was stiff competition from rising agencies like Yellow Leads The D Group Digital Symphony & Mad Hat Asia We thought one of these worthies would take home the most cherished crown: Agency of the Year. 👉However, with a late flurry of golds and silvers, Ampersand Advisory emerged the Overall Agency of the Year 2024 with: 🥇3 golds 🥈6 silvers 🥉6 bronze 📌We also took home 6 Local Hero awards: these go to the highest ranked locally owned/independent agency (not owned by any international group) in that particular category. We were the Overall Local Hero too. Well done to all Malaysian independents who fly the brave pirate flag. Entrepreneurship in advertising is flourishing. Congrats to each & every Ampersander: those who brainstormed and ideated, who sold ideas, translated them from slide to reality, ran media buys and research, managed clients, delivered optimization, built Strat and case decks, shot, edited videos. Not to mention our finance & HR who support us strongly. Congrats Sandeep Mark Joseph our co-founder & CEO, T.Y. Lee our COO & head of all media, Janice Kiew head of creative services and Mandy Chan, head of performance, who also leads the team that has delivered absolutely stellar work for one of our valued clients who won super big last night, namely the Etika Group of Companies Heartfelt thanks & appreciation to clients Vinda SEA Nando's Malaysia Takaful Malaysia Shiseido Malaysia Lendlease and Allianz who all took home metal, many golden! Finally & importantly, a shoutout to Tan Sri Vincent Lee our Chairman, for his unwavering support and wisdom. Hope we did you proud sir! The night is done. Pics were shared. Hangovers have been nursed. The feeling lingers… … and we’re on to the next! 🚀🚀🚀 #ampersandadvisory #keeponrolling #businessresultsnow #wediditbuddy #aoty2024 #MARKies2024 MARKETING-INTERACTIVE https://lnkd.in/gn9pygRk