Market Performance Group’s Post

In retail, the disruptors are becoming the disrupted.  More and more, DTC are turning to traditional distribution channels to address skyrocketing customer acquisition costs, perks like free returns eating into profits, and an enduring demand for in-store experiences.  How are some of those DTC darlings rising to the challenge?    💄 Glossier: Once digital-only, now gracing Sephora shelves  👟 Allbirds: Sustainable footwear stepping into Nordstrom  🪒 Harry's: Subscription-razors now lining Target and Walmart aisles  🤠 Tecovas: Niche cowboy boots expanding into wholesale partnerships 👓 Warby Parker: From online-only to 200+ physical stores What’s your favorite DTC evolution story? Share your thoughts below! #RetailEvolution #DTCBrands #AdaptabilityInBusiness #RetailInnovation

Another stone in the shoe for Dr. Martens and not much room left in that great boot that is the 1460 for more stones. With sales plunging again and a swing to a loss in the first half of the year, Dr. Martens plc. highlighted how the results were in line with expectations and that it's delivering on its strategic objectives. Sure, guidance had been for a 20% revenue decline so in that respect, -18% doesn't look quite so bad. However, a quick glance at their DTC and a closer look at the window of any of their retail partners – at least here in the US – tells a different story, one of a lack of strategic product direction, blurred focus and lackluster execution at retail. I keep going back to the belief that the clunky Docs have an outsized-merchandising-and-overstretched-distribution problem. Trying to appeal to everyone by offering everything in just about everywhere in this market, does not sound and look strategic to me. A distracted scroll through their own website is telling. What is your core product category? What is your core collection? Dr Martens should rethink its approach to merchandising and the same goes for their distribution. By selecting wholesale partners that align with the brand’s uniqueness, DM can help build trust with their target audience, enhance their brand image, and create a more consistent and recognizable brand experience. These boots are made for walkin'…And that's just what they'll do…But they urgently need the much awaited new leadership if they wish to ‘one of these days these boots walk all over you’ again. Read more about Dr. Martens half year results at the Fashion Network article linked below in the comments 👇. #sales #retail #wholesale #merchandising #dtc #omnichannel #footwear #productstrategy #salesstrategy #linkedinpostsbymariopace

In 2024, U.S. apparel, footwear, and accessories sales are expected to hit $616.37 billion, with online sales playing a crucial role. As digital channels grow in importance, brands must embrace omnichannel strategies and digital transformation to stay competitive. Understand consumer preferences and leverage technology to boost engagement and drive sales. #FashionRetail #Ecommerce #MarketTrends bit.ly/3RKJRzl

22nd of November, Excited to share insights from my group presentation on ALDO! 🌟 Where I explained “ALDO’S SUCCESS FACTORS” For over four decades, ALDO has epitomized the fusion of quality and fashion in footwear and accessories. My presentation delved into the key drivers behind ALDO's enduring success, including its robust brand identity, diverse product offerings, and relentless commitment to innovation. Highlighting ALDO's adaptability, we explored how the company embraced e-commerce as a vital retail channel, navigating the evolving landscape with agility. From its inception, ALDO's vertical integration empowered it to swiftly respond to trends, ensuring a constant stream of trendy and affordable products for its target demographic. Moreover, we delved into ALDO's global expansion journey, examining its franchising model and the strategic establishment of free-standing stores worldwide. Crucially, we dissected ALDO's omnichannel strategy, emphasizing its dedication to providing customers with a seamless shopping experience across all touchpoints. With a focus on ALDO's quick adaptation to trends, vertical integration, global expansion, and omnichannel approach, the presentation shed light on the brand's resilience and future prospects in an ever-evolving retail landscape. #ALDO #Digitalmarketing #Dublincityuniversity #DCU #Dublin #Learnings #omnichannelstrategies #globalexpansion #trendy

We’re seeing a dynamic shift in fashion retail as more brands embrace wholesale to unlock new opportunities and expand into broader markets. It’s exciting to watch our clients use this strategy to fuel their growth. Wholesale is enabling retailers to scale quickly, going beyond the limits of direct-to-consumer models. In 2024, fashion brands are finding innovative ways to thrive, and wholesale is emerging as a game-changer by offering: 👉 Massive Reach – Wholesale helps brands expand from local to national, significantly boosting visibility across multiple locations. 👉 Brand Spotlight – Wholesale partnerships shine a spotlight on brands, providing substantial exposure. 👉 Explosive Sales – More channels mean more sales, with wholesale opening the door to exponential growth. Through our work with Fashion & Apparel clients, we’ve seen how embracing wholesale not only diversifies revenue streams but also strengthens brand presence. What trends are catching your attention in the Fashion & Apparel space this year? We’d love to hear your insights! #Retail #IT #Tech #FashionRetail #CYAN360

Results from U.S. mall-based apparel chains this week will give a clearer picture of whether Americans are splurging on clothes and accessories heading into summer following mixed results from big retailers Walmart and Target. Abercrombie and American Eagle are set to see revenue rise for at least their fifth straight quarter, while Gap is expected to post a marginal growth in comparable sales after five quarters of declines, betting on in-season merchandise to drive demand at full price. Abercrombie, whose shares have risen nearly 70% this year, is set to report first-quarter results on Wednesday before the market opens and American Eagle after the market closes. Gap is set to post its quarterly results on Thursday. For Reuters w/Juveria Tabassum #retailers #specialtyretail #mallretailers #fashion #wideleg #denims #apparel #footwear

Is brick-and-mortar a fit for every DTC brand? As the cost of digital advertising continues to rise, opening a physical store can be an effective way to increase brand awareness. However, successfully running a physical retail store requires different competencies from running an online business. From inventory planning to staff management, know-how is the crucial differentiator, especially in sku-intensive categories like apparel and footwear. Extreme pendulum swings in retail can be dangerous, which is why a more balanced omnichannel approach, including wholesale, may be the winning strategy in this ever-changing landscape. #retail #sales #wholesale #dtc #distributionstrategy #fashion

I recently read an article on the evolving spending patterns of American consumers and found it incredibly insightful. Here are some key takeaways that I believe are shaping the retail landscape: Selective Spending: Despite being choosier, Americans are still splurging on trendy items. We see a surge in spending on fashionable products like Birkenstock shoes, Abercrombie & Fitch jeans, and Vuori's athleisure wear. This selective buying has boosted sales growth in clothing (3.2%), sports goods (1.9%), and footwear (0.4%) in Q1 2024 compared to the previous year. Shift Away from Big-Ticket Items: On the flip side, there's a noticeable decline in the purchase of big-ticket home items. Sales of electronics dropped by 1.9%, and homeware purchases fell by 4.2% in the first quarter. This reflects a post-pandemic shift in consumer priorities. Brand Performance: Brands offering on-trend and innovative products are thriving. Abercrombie & Fitch shares have nearly doubled this year, and Dick's Sporting Goods has seen a nearly 45% increase in share value, thanks to their focus on sought-after brands like Hoka and On Holding. Challenges for Established Brands: Not all retailers are faring well. Brands like VF Corp, Victoria's Secret, and Under Armour are experiencing declines, prompting them to rethink their strategies to attract consumers. Understanding and adapting to consumer preferences is more crucial than ever. I'm eager to hear thoughts from Francis Pierrel on how these trends will impact the future of retail. #RetailTrends #ConsumerSpending #MarketInsights #RetailStrategy #IndustryTrends

The footwear market is booming at $381.9 billion and growing 5.88% annually! Don't get left behind. ETP's Unified Commerce Solutions, including our powerful Omnichannel POS Software, are helping footwear retailers like you to gain a competitive edge with improved inventory control and smarter replenishment decisions and to deliver exceptional experiences and loyalty programs that keep customers coming back for more. Ready to win the footwear race? Watch this video to see how ETP can help you achieve footwear retail success! #FootwearRetail #UnifiedCommerce #ETPGroup #OmnichannelPOS #customerexperience

Q1 2022, Nike stated DTC is and will be their main focus: Chairman Mark Parker didn't rule out future opportunities to partner with other retailers. "We are shifting from a wholesale brand to a brand that's available at retail." https://lnkd.in/dnMJ952H Q3 2024, Nike taps former executive Tom Peddie to return as VP of Marketplace Partners. Means that wholesale is a must for the company. Where is the consistency in Nike C-Suite & Management strategy and vision in terms of B2B and B2C? Switching commercial-operational-marketing directions in less than 2 years simply allowed peers-competitors to gain market share and growth across all channels… #smartbusiness #B2B #B2C #wholesale #omnichannel #strategy Articles courtesy of: Retail Dive Tactic one