Achieve email marketing results by including: - Offers & discounts - Educational content - Product updates - Customer stories - Previous purchases Email marketing is all about connecting with customers, providing value, and inviting them to take action.
Mark, great points! Adding to this, incorporating a strong call-to-action (CTA) can significantly boost engagement. It’s essential to guide readers on what steps to take next, whether it’s subscribing to a newsletter or grabbing a limited-time offer. Thoughtfully placed CTAs can transform passive readers into active participants.
Thanks for the reminder to keep things varied and interesting
This checklist covers all the essential elements for a successful email marketing strategy.
Love this. Especially the customer stories - they always resonate with me the most. Makes me feel like I'm in good company
This is a great checklist
Totally agree on the value aspect. People unsubscribe from boring emails
Mark Mei Above all, personalized your emails before sending to prospects instead of AI-generated content finishes your revenue game by landing into spam folder
And test different emails until see the most effective one.
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