Mark Bowness’ Post

You may be fully aware that Influencer Marketing drives sales. 📈 But did you know that 75% of people use social media content creators for purchasing advice? PAINT Winter Garden had their Grand Opening during the week of June 10th-17th. AGC organized 13-15 influencers to visit and enjoy services as the location opened for business. During the 7-day duration, PAINT Winter Garden achieved the following results: Overall Reach: 113,218 Average Reach: 11,321 per creator Overall Engagement: 17.13% Follower Growth: 272.5% By inviting local influencers to attend the grand opening, experience the service offerings, not only did our client see the incredible results above, but they were also able to fully fill their service bookings by the end of the 5th campaign day for the following week. Let AG Creative help you unlock your brand’s full potential with trusted voices to showcase your products or services. ⏰It is time to start seeing real results with our Influencer Marketing Campaigns. 🙌🏻 Are you ready?

Specialized Expertise 🔛 🔝 This is especially important for brands looking to expand their influencer marketing across multiple social media platforms. One of the biggest challenges when making this leap is assuming things work the same way on different social media platforms. The reality is:  - Each platform requires unique strategies.  - Compliance requirements vary between platforms.  - What works on one platform may not work on another.  - Influencer rates differ across platforms. Common mistake: Brands often work with marketing agencies that don’t specialize in social media.  This can lead to: Massive budget strains as agencies without specialized knowledge tend to overpay for influencers. My take:  - Agencies need to be honest about where their specialties lie to make sure their clients are getting the most out of their service.  - Brands need to collaborate with marketing agencies that have insider knowledge and know what they’re doing. Specialized expertise can make all the difference in running efficient, cost-effective, and impactful influencer marketing campaigns. Are you working with an agency that specializes in social media?

Such a great brand and what an incredible performance, reducing customer acquisition costs through influencers at rapid-fire speed. The Cirqle's software platform for marketers to partner with creators helps our clients save an avg. 40% of costs while driving increased RoAS by 20-50%+. This case study with Stoov® | We warm people, not the planet. is another testament of the power of our platform.

Companies and brands of all shapes and sizes use social media influencer marketing to grow their customer base and tap into new markets. When done well, it can be a good way to build targeted consumer confidence and trust for a relatively low cost, especially in niche categories. While this strategy often yields mutually beneficial results for all parties involved, it can also bear undesirable consequences if things don’t go to plan. Without setting clear expectations and formal agreements where appropriate, influencers may inspire the wrong kind of action – which is why they shouldn't be the only ingredient in the marketing mix.

Doesn't it seem like everyone wants to be an influencer now? Interesting new report on the growth in the marketing strategy and for me, a little journey of self-discovery on the world of influencers all around us. What do I mean? Check out my latest in Forbes! Influencer Marketing Hub #influencers #media #marketing #advertising #music #facebook

Delighted to share that an article I authored is the lead story in The Marketing Society magazine. The piece sheds light on important aspects of influencer marketing - crucial for most marketers today. Neglecting legal fundamentals in this area can lead to severe consequences. It's a must-read for anyone using influencers. Find the article here: [Influencer Marketing: A Double-Edged Sword](https://lnkd.in/e3ga-8wT) #Marketing #InfluencerMarketing

How to avoid hidden costs in influencer marketing. Many brands overlook real costs in influencer campaigns. Those hidden fees? They can drain your budget fast. Influencer marketing can be powerful, but there are surprising expenses brands often miss. Here’s a quick look at the hidden costs: - Extra content revisions – Influencers may need multiple rounds. - Ad boosts – Paid amplification adds unexpected expenses. - Legal fees – Contracts and compliance aren't cheap. - Wrong audience – Poor targeting equals wasted investment. These hidden costs can easily add up fast. Miss these in planning? Your budget could balloon quickly. Curious if these hidden costs are affecting your campaigns? Reach out - I’m here to help make sure your next campaign hits the mark.

I posted last week on utilizing influencers as a marketing strat for travel companies. Why do we decide to do this at Elsewhere by Lonely Planet? -Ability to zero in on target market  -Drives engaged and high-converting traffic  -Acquisition channel that’s rooted in trust and word of mouth  -Has a strong halo effect Ultimately, influencer marketing has been a low cost / high return acquisition channel for Elsewhere driving engaged and high-converting travelers, and it’s a strategy we remain bullish on. Influencers have essentially become decentralized media companies with massive reach and a dedicated and trusting following, and choosing the right person allows you to zero in on your target market.  How does this play out in reality for Elsewhere? We’re able to land six figure contracts for roughly $20k, while reaching a trusting and engaged following of 300-600k. Cost aside, the real value lies in the fact that it’s a word of mouth traffic source, but at huge scale. If you have an interesting product and service that you’re able to leverage in exchange for coverage, don’t disregard influencer marketing in favor of paid channels. Success may be hard to measure, but you’ll see a much higher return. 

This week we signed our 1st agreement with an Influencer Marketing Agency. We'll be paying a flat fee for their services, for a period of 3 months, focusing on 2 influencer campaigns. It took 2 weeks from their 1st reach out email until we signed the agreement. Although I’m a strong believer in doing things in-house, I have finally internalized that in some cases, it’s worth the try as it should help us reach our goals faster than we could if we did it in-house, for various reasons. We decided to work with this agency because: 1. They specialize in one of the niche markets we are targeting, which is web development. In fact they are the only agency I have so far come across that does. This is a huge plus for us as they already “know” the audience, best performing influencers, relevant platforms etc. I'm hoping we can gain knowledge from them on what other brands in the space are doing and how we can improve too.  2. They're a very small agency and gave an impression that they can move fast and meet the KPIs discussed. 3. The founder reached out to us and he was the one to take the call and manage all communications after. He was genuine and was also flexible with most of our requests. So it felt like a good foundation to start with. Fingers crossed this goes well and will open a new world of agency partnerships for us. #influencermarketing

  Does your PR firm have established and robust practices to ensure consumers can tell the difference on social media between commercial and editorial content?    When more people than ever consume their “news” through social media, PR and marketing firms must also clearly disclose the relationships influencers have with their sponsoring brands and establish clear policies and contracts between agencies and their endorsers.    In an article for O'Dwyer's Public Relations News, Michael Lasky and Paavana Kumar discuss 6 key best practices agencies should follow to ensure transparent marketing communications and preserve the confidence and trust of the agency’s clients.   Read the full article: https://lnkd.in/eXbbuJey #PRFirms #Advertising #Influencers