Mark DiMassimo’s Post

Operationalizing your communications strategy is more important than ever before. The latest Edelman Trust Barometer report specific to the workplace showed that employers are seen as a more credible source of information than government, media, and/or social media. Employees expect more.  👉 Check out how we can help: https://lnkd.in/dq5sBnk2 #strategiccommunications #corporatecommunications #internalcommunications #employeeadvocacy #trustintheworkplace

This is how John Wren, CEO of Omnicom, summed up the rationale for combining forces with Interpublic Group (IPG) during an interview on Bloomberg TV. Shocker, the message seems to be "bigger or better." But there's another message around "flexibility and agility." And his third message goes something like this: "Let's leave the creativity to the talented people ... enabling them with the best tools, cutting edge" so they can confidently converse with advertisers. He closes: "It's always changing. Yesterday doesn't exist anymore. Just what's tomorrow. We're the place to come to." That's their story to inspire advertisers to open their checkbooks? P.S. I can't be the only person thinking you've got thousands of PR professionals at your disposal. Did you consider media training -- even a quick refresher -- before stepping on set with Bloomberg's Caroline Hyde?

What question do you want to ask Ryan McNamara? Ryan is Head of Operations at Rise at Seven | Search-First Creative Agency. Next week we'll pick Ryan's brain on what it takes to run operations at one of the best search agencies globally. We’ll also talk about: → How to prepare your agency’s operation for sustainable growth → How to drive high-performance agency culture → How to help agency CEOs make smart and data-driven decisions → How and why to forecast utilisation Drop your questions for Ryan in the comments!

The big question is going to be around what consolidation means to competition and therefore how are #brands going to perceive this merger when it comes to evaluating their annual spends. Efficiencies may be found by merging, even downsizing, but what they will not find is #creative excellence with this level of turmoil, let alone cost effectiveness. #AgencyLife #WUTWUT

The YinYang - 135k employees in the Group. Assume that 6000 are going to be squeezed out, with the new Group looking for “efficiencies” of around 5%. The upside:- - new agencies will form off the back of it from leavers - great talent will become available - clients will churn and look for new homes

🤔 As companies brace for an uncertain year in #2025 our CEO Heather Kelly companies not to risk their #PR momentum by slashing budgets. 💵 During steadier economic times, the spend to break through the noise is often higher than the cost of investing in PR early and building awareness through consistency. Check out her full commentary in Ragan Communications and PR Daily https://hubs.ly/Q02XrWYS0

💡 Interesting article from Creative Review highlighting the allure of independent agencies - even for larger global brands today. As clients realize that plenty of talent, flexibility & creativity can come from outside the global agency networks. Read more here: https://lnkd.in/e7Jv6qBn

Concerns around market dominance and regulatory scrutiny will undoubtedly be key factors to watch. Balancing innovation and competition will be key to ensuring the long-term benefits of this merger.

This consolidation raises valid concerns about agility and uniqueness in service delivery. While economies of scale may benefit larger clients, small and mid-size businesses could feel overlooked. Striking a balance between size and personalized service is crucial to maintain value for all clients.

Wow 🤯😱🔥! This is the largest single reduction in headcount the #PublicRelations industry has seen in years—coming during a quarter where many other agencies have been cutting upper-middle to senior-level staff. 💔 My thoughts are with all the talented professionals who have lost their jobs in recent months. Regarding the layoffs specific to Edelman, they are wonderful firm and produce wonderful talent. Godspeed to all! 💪🏻💪🏼💪🏽💪🏾💪🏿 The #PR industry is undergoing the most significant transformation I’ve witnessed in nearly 27 years in the business. My general top-line advice regarding layoffs to all VP-level and up PR agency folks: If you want to make yourself ‘bulletproof’ 💪 to layoffs, focus on bringing in new business 💼, servicing it exceptionally 🌟, growing existing accounts 📈, working smarter, and layer on top of that consistently delivering top-tier earned results (media, speaking, etc.) for your clients.