Maricelle Rodriguez’s Post

For nearly 80 years, marketers have relied on Maslow's Hierarchy of Needs to grasp the desires of their target audience. Although our basic needs remain the same since 1943, the wants and expectations of consumers are rapidly changing, especially with each new generation. Gen Z, in particular, presents a unique challenge as the first group to navigate both physical and digital worlds simultaneously. To effectively engage with this demographic, brands must adapt and innovate to meet their evolving needs and preferences. In recognition of this shift, Mindshare partnered with Gen Z consultancy JUV (now under UTA's Entertainment Marketing Next Gen practice) to develop a fresh approach. By updating the traditional framework, our aim is to gain deeper insights into the daily challenges faced by Gen Z individuals, allowing brands to establish more meaningful connections with them as consumers.

Join Ad Age in person on March 6 for the Gen Z Summit, a one-day conference when marketing professionals examine the consumer behavior and purchasing decisions of those born between 1997 and 2012. Learn more here: https://ow.ly/ZAKt50QHcKu

Grabbing consumers' attention has become harder and harder over the years. Now, a new "Attention Framework" has broken down the four different types of consumer attention that influence purchase intent. ✅Instinctual Attention: triggered when something is surprising, loud, or flashy. ✅Emotional Attention: gets activated when you connect with or care about what you’re seeing. ✅Cognitive Attention: comes up when you’re presented with the unexpected—something that needs interpreting. ✅Planned Attention: drives a decision to engage. It’s focused, goal-oriented, and also the most difficult to capture. By delivering campaigns which capture more than one of these types of attention, we can significantly increase the chance of cut-through in an increasingly crowded market. https://lnkd.in/dprXKmze

Why do brands keep missing the mark with Gen Z? We’re the most connected, socially conscious generation, yet many brands still struggle to market to us effectively. In my latest blog, I break down why trendy ads and forced memes just don’t cut it, and what brands need to focus on to truly get our attention. It's not about chasing the latest trend, it’s about authenticity, values, and building genuine connections. Curious to know what Gen Z really wants from brands? Read the full blog here 

Vogue Business recently published an article surrounding how GenZ are rewriting the consumer path to purchase -  AIDA is out, inspiration, exploration, community and loyalty is in...how is your business adapting? Check it out👇 https://lnkd.in/ez6X5WFQ  

🌈 📈Unlock the Power of Color Psychology: Discover How Atozy Advertising Agency Uses Colors to Influence Consumer Behavior and Drive Brand Engagement! #ColorPsychology #AtozyAdvertising #BrandEngagement

People want to buy from a brand that reflects their worldview. Marketers need to move beyond the superficial use of the term “community” and focus on understanding the meaningful impact of community-driven strategies. Our report unearths the dynamics influencing consumer spending, loyalty, and intent, each affecting how people connect and relate to a brand. 69.2% of consumers believe the brands they buy reflect who they are and are important to how they want to be perceived. #communitypoweredmarketing #community #marketingstats #marketing

Color, an often under appreciated hero in the marketing world, wields a powerful influence over consumer behavior.  The right palette can capture attention, convey messages, and even drive purchasing decisions.  In this blog, we delve into the psychology of color in marketing, unraveling how different hues can impact consumer perception and actions. https://lnkd.in/dy_YMB8P #inMMGroup #BrandIdenitfy #TargetAudiences #ColorSaturation #ArtifitcalIntelligence

Healthcare marketers: How do you navigate the line between patient trust and product understanding? Our exprience with healthcare patient trust and product is closely linked to brands that address concerns of the patient. In a world of scepticism patients need to know the brand know their problem. Patient focused research is not about ultimately making a profitable product or brand growth but building a community of trust that values the patients health. Pulsera Marketing puts the patients well-being at the forefront of each research ensuring value to all parties We're investigating this delicate balance. Join the conversation! #HealthcareMarketing #PatientTrust #BrandSuccess #CustomerExperience #PulseraMarketing