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Is Influencer Marketing Worth It for Brands? 🤔 Aman Gupta | boAt Lifestyle | Chetan Kanani | Alpino Health Foods | Udita Bansal | Truebrowns Lifestyle | Ganesh Kamath | Earthraga Check out this analysis on the same. https://lnkd.in/g_HkAyPf Influencer marketing has become a core part of every brand’s strategy. Here are the key takeaways from recent campaigns: 1️⃣ Influencer #Marketing is Essential: With customers spending more time online, working with influencers has become crucial to reaching new audiences and building trust faster than traditional ads. 2️⃣ Targeting #GenZ & Millennials 🎯: Most #influencer campaigns are focused on young, health-conscious Indians between 18-35, driving more engagement in fashion, wellness, and tech. 3️⃣ #OmniChannel Approach 🔄: Successful brands like Boat and Truebrowns ensure they aren't reliant on one platform, using a mix of CTV, digital ads, OOH, and print for maximum visibility. 4️⃣ #Budget Allocation 💸: Influencer #marketing #costs often take up 10%+ of the marketing budget, covering influencer fees, content production, and ad spends. The bigger the influencer, the higher the spend! 5️⃣ Significant #ROI 📈: Collaborations with top celebrities like Ranveer Singh saw huge lifts in brand visibility (645% search increase) and sales (30% rise) for Boat, while Truebrowns experienced triple brand searches post-campaign. #retailnews #retailtrrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailtrends #retailbusiness #ir #IndiaRetailing

Discover how AI is reshaping beauty influencer marketing! Our latest blog post reveals the top 5 AI-driven trends transforming the industry. From sustainability insights to niche influencer targeting, learn how AtisfyReach harnesses AI to elevate your brand's influencer strategy. Dive into the future of beauty marketing and see how we're turning data into dazzling campaigns! #AIBeautyTrends #InfluencerMarketing Read it here:https://hubs.la/Q02JmsLq0

AI is revolutionizing fashion influencer marketing, boosting ROI by 37% and 28% increased conversions for leading brands. But how exactly? Discover how AI-powered precision targeting, creative collaborations, and data-driven strategies are reshaping the industry. Read our latest blog to unlock the future of fashion marketing. https://lnkd.in/dymfREUi #AIinFashion #InfluencerMarketing #FashionTech #AtisfyReach

According to a 2022 report from EMARKETER, influencer marketing spending in the U.S. will reach $7.14 billion in 2024, an increase of 15.9% from 2023. This type of growth also comes with substantial shifts in approaches and strategies and minor compounding changes that are equally significant. Take, for example, the shift from large-scale branded influencer events to smaller, more intimate ones. Conversations across the #beauty industry have also indicated a change from the conversion-driven bottom-funnel focus that defined 2022 and 2023 to a broader, top-funnel focus, centered on earned media value and brand awareness, for 2024. Sitting in the heart of those two ends of the funnel is the always-on strategy, also called the middle funnel. It’s the less sexy middle sibling within the marketing funnel, but its importance cannot be undervalued. Ultimately, when executed well, it allows brands to retain cultural relevancy and drive considerations to purchase. As brands focus on topics like earned media value and fight for market share within the attention economy, the consistency of the always-on middle funnel becomes more critical. With that in mind, Glossy spoke with three brands to understand their approaches to middle-funnel influencer marketing. #influencermarketing In this piece by Emma Sandler, we speak to Karen Chimal of IPSY, Sarah Shaker, and Neil Brading of The INKEY List.

If you need maximum ROI from your influencer marketing campaigns then you only need to do this one thing: Build long-term partnerships with creators. It’s simple. Will you believe a creator who will promote L'Oréal for 6 months or a creator who will promote L'Oréal in January and Pantene in February? Ofcourse the former. And it's not just brands that are losing out with short term relations. The creators are feeling the heat too. For creators, their livelihood depends on securing partnerships with brands they can trust. Without the security of a long-term collaboration, they're left with no choice but to explore other opportunities, even if it means promoting competing brands. What can brands do in such a scenario? Brands can play the long game by committing to working with creators on a long-term basis, say allocating 40% of their campaigns. This will help them: - build stronger relationships with creators - maximize their ROI in the process. For instance, Look at brands like Myntra and Nykaa, who've embraced long-term partnerships with creators like Komal Pandey, Aashna Shroff, Malvika Sitlani, and Debasree Banerjee. These collaborations have not only driven sales but have also fostered authentic connections with their audience. So, It's time for brands to think long-term. By investing in genuine relationships with creators, you'll not only elevate your brand but also unlock the full potential of influencer marketing. Are you ready to take your influencer marketing strategy to the next level? Let's chat and explore how we at Letsinfluence.io | Influencer Marketing Agency help you create lasting partnerships that drive real results for your brand. #influencermarketing #clientrelation #marketing

🚀 60 K.O.Ls activated per month, 80 campaigns per year, 1000s of contents collected... I love this success story from our client Maison 123 ❤️ ! French ready-to-wear 👗 brand Maison 123 runs a comprehensive #InfluencerMarketing strategy that incorporates #organic, #paid and #affiliation campaigns in several countries. Kolsquare I B Corp™ is there for the inspiring fashion brand at every step of the way to ensure the success of the brand’s ambitious strategy. I think this story very interesting to illustrate how our technology is facilitating the integration of influencer marketing into the 360° marketing mix, and help any brand to scale. 🚀 Celya Thevenin, the brand's Press & Influencer Manager, shares her experience with Kolsquare, notably: - Always on: multiple KOLs and multiple campaigns running simultaneously - Finding the right influencers for the right campaigns: made easy - Extensive reporting capabilities delivers a comprehensive campaign overview enabling fast analysis and strategy adjustment “Every morning I check to see the new content that has been posted. I use the Kolsquare reporting tool all the time. Awareness campaigns are difficult to measure, so looking at the ROI by EMV is a way of measuring that and being able to compare one campaign to another” Thanks for your trust 🙏 , and thanks for your testimonial ! https://lnkd.in/e7pRWpyP

Wondering how to harness authentic content for omnichannel success? We've got you covered! Don't miss our session with Freshpet at Influencer Marketing Show 2024 in New York! Join our VP of Global Revenue, Luis Carranza and Director of Social Marketing at Freshpet, Meriel' Peterich, for a deep dive on how to unlock the potential of authentic content across a plethora of marketing channels. We'll explore tips, insights, and best practices for optimizing your content for conversions at every stage of the customer journey. 💡 See you there! 👋 #IMS2024 #WeAreSocialNative #influencermarketing #socialcommerce #ecommerce #contentmarketing

Here are some trends in omnichannel that may wanna know... Get that Digital Push! 🐒 www.godigitalmonkey.com #socialmediamarketing #digitalmarketing #godigitalmonkey #digitalmarketing #seo #marketingautomation #influencer #mktg #ugc #digitalmedia #digitalmediamanager #manager #socialmediamanager #digitalmarketer #pr #omnichannelmarketing #trends Read more from source: 🔗https://lnkd.in/gSHm3RW4

Influencer marketing has emerged as a powerful strategy for brands, particularly in the Direct-to-Consumer (D2C) space. As we reflect on 2024, it's clear that companies like Zivamee, Nykaa, Myntra, and Insight have effectively harnessed both paid and barter campaigns to enhance their market presence and engage their audiences.The Impact of Influencer Marketing on D2C BrandsInfluencer marketing allows brands to tap into the trust and loyalty that influencers have cultivated with their followers. This year, brands have increasingly recognized the importance of authenticity and targeted engagement in their campaigns. By collaborating with influencers who resonate with their brand values, these companies have successfully increased their visibility and credibility in a crowded marketplace. Zivamee has leveraged influencer partnerships to promote its innovative lingerie products, focusing on body positivity and inclusivity. Their campaigns featured influencers who align with these values, fostering a genuine connection with potential customers. Nykaa has consistently been a frontrunner in influencer marketing, executing large-scale campaigns during major sales events like the Pink Sale. By collaborating with top beauty influencers and celebrities, Nykaa not only boosts brand awareness but also drives significant traffic and sales through its platform. Myntra has embraced a diverse range of influencers to promote its fashion offerings. By utilizing both macro and micro-influencers, Myntra effectively reaches different audience segments, enhancing customer engagement and driving conversions. Insight, known for its beauty products, has adeptly used barter campaigns where influencers receive products in exchange for promotion. This strategy not only builds relationships but also creates authentic content that resonates with followers. ConclusionThe success of these brands illustrates the transformative potential of influencer marketing in the D2C sector. By integrating both paid and barter strategies, they have not only increased brand visibility but also fostered deeper connections with consumers. As we move forward, it will be exciting to see how these brands continue to innovate in their marketing approaches, leveraging the influence of social media to drive growth and engagement. #InfluencerMarketing #D2C #BrandStrategy #Nykaa #Myntra #Zivamee #Insight

Building brand rep is big news, and one of the fastest growing avenues in today’s digital landscape is influencer marketing – but the way that brands interact with influencers is changing. In our latest blog, find out: > how to use influencer marketing > top tips for getting your brand noticed > the power of an omnichannel approach Read it here: https://buff.ly/4aXJjww #MultichannelMarketing #DigitalMarketing #Omnichannel