Maria Ingold’s Post

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AI in Media CTO | Keynote Speaker | Writer | BAFTA

SportsPro #AI #SPAI Panel: How soccer is scoring with AI ▪️Chair: Wyndham Richardson - Group Executive Director - Two Circles ▪️Javier Gil - Head of AI Implementation & Development - LALIGA Processing conversation: ensure compliance and risk management and review with human touch. Auto dubbing, translations. Fraud detection, antipiracy. ▪️Barak Jacob - Partnerships & Innovation, GenAI - WSC Sports Not replacing content teams, empowering them. Content focuses on more creative narratives. AI doing routine. AI commentary at scale can be tweaked. Fetch right data in real time, test for hallucinations. ▪️Timm Jäger - EintrachtTech Have to coordinate across organisation with AI. Have someone orchestrating. Don’t have to build all by self. But need digital strategy. What is core? Build? Buy? Understand external solutions. Standardised industry solutions didn’t fit football teams, so built own and resell. ▪️Mike Armstrong - Chief Marketing Officer - Juventus Spread out globally. Diverse group. Experimenting and upskilling. But every new tool means legal considerations. Read Ts&Cs. Don’t give away IP. Determine risk tolerance. Collaborate with legal and brand. Training mind while body is injured using AI. #artificialintelligence

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