Maria Fardous’ Post

Constant Evolution of Google's Algorithm Google's search algorithm undergoes 500 to 600 updates annually, making the digital landscape constantly change. This frequent updating ensures the delivery of the most relevant and high-quality information amidst the ever-growing internet content. Website owners, digital marketers, and SEO enthusiasts must continuously adapt to these changes, as yesterday's effective strategies may not work today. Google's algorithm, with its complex ranking factors, prioritizes genuine user value, leveling the playing field for smaller entities. These updates reflect the internet's dynamic nature, challenging content creators to produce timeless, valuable content. #GoogleAlgorithm #SEOUpdates #DigitalMarketing #ContentStrategy #AlgorithmChanges #OnlineVisibility #SearchRankings #SEOStrategy #DigitalEvolution

Attention content creators! Google's Search Quality Rater Guidelines have been updated, and there's a new factor to consider: Experience (E-E-A-T). That's right, Google now places even greater importance on content that demonstrates the author's firsthand knowledge and practical application of the subject matter. This is especially crucial for "Your Money or Your Life" (YMYL) topics, where information directly impacts users' well-being. Here's the breakdown: Expertise: Is the author a proven authority in the field? Authoritativeness: Does the content come from a reputable source? Trustworthiness: Can users rely on the accuracy and fairness of the information? Experience: Has the author personally used the product, visited the place, or lived the experience they're writing about? So, how can you ensure your content reflects E-E-A-T? Highlight your qualifications: Showcase your education, certifications, and relevant experience. Source your information: Cite credible sources to back up your claims. Write with a user-centric approach: Focus on providing practical, actionable advice. Consider user experience: Create clear, concise, and well-structured content. Incorporate personal anecdotes (for YMYL topics): Share your own experiences to add authenticity and depth. By demonstrating E-E-A-T, you can increase your content's visibility and establish yourself as a trusted thought leader in your field. What are your thoughts on the importance of experience in content creation? Share your insights in the comments! #SEO #ContentMarketing #Google #EEAT #ContentCreation #ExperienceMatters

But what is "unhelpful content"? On Tuesday (5th March) this week, Google released extensive core updates to its algorithm. These updates will siginicantly impact the search results they deliver. In their words: “We believe these updates will reduce the amount of low-quality content in Search and send more traffic to helpful and high-quality sites. Based on our evaluations, we expect that the combination of this update and our previous efforts will collectively reduce low-quality, unoriginal content in search results by 40%.” It is a complex update, with the rollout likely to take around a month. What does this mean for you and your website? First, let's define 'unhelpful (low quality) content'. Unhelpful content is content that's generally written *for search engine rankings* and not for a human audience. Google's algorithms are highly sophisticated. If you use AI to churn out UNORIGINAL content for your website, without adding the 'human' element your website will probably get hit by this update, and you will see your traffic drop. If on the other hand, you share quality, well written ORIGINAL content that is consistently on topic, and ideal for your audience, you may see an increase in your website traffic. Note though, it usually takes a few weeks to 'settle down' so your traffic may fluctuate as a result. #googleranking #googleupdate #seo #websitetraffic

Put down your coffee right now—Google’s August 2024 Core Update is here, and it could change everything for your content! What you should know: Google has officially started rolling out the August 2024 core update today. This process will take about a month to fully complete—so brace yourself. This update is a game-changer, spotlighting content from small and independent sites. Google’s mission? To elevate genuinely valuable content while pushing down content that’s just designed to game the rankings. Straight from Google John Mueller from Google didn’t mince words: “This update doubles down on our commitment to show content that people find truly useful, not just content engineered to rank.” Expect to see more high-quality content from smaller, independent publishers rising to the top. The mantra remains: Create helpful, original content for real people, not just for search algorithms. SEO Top Tip Keep your sights set on producing content that genuinely serves your audience. Consistently delivering value will keep you ahead of the game in this and future core updates.

🌟 Google Confirms: High-Quality Content Is Crawled More Often 🌟 Google's Search Relations team unveils a game-changing insight: high-quality, user-centric content reigns supreme in the realm of crawling frequencies. 🚀 Forget about fixed crawl budgets – Google's focus is on content quality and user engagement! 🌐 Here's why this matters: 1. No rigid crawl budget constraints; focus on content excellence! 2. Google prioritizes crawling based on quality signals and user engagement metrics. 3. Enhance your website's crawling frequency by producing top-notch, user-focused content. 📈 4. Join the conversation! Share your thoughts on how this revelation impacts SEO strategies in the comments below. Let's innovate together! 🌍✨ Check Details : https://lnkd.in/dgbjNg-M #GoogleSEO #ContentQuality #UserEngagement #CrawlFrequency #SEOStrategy #DigitalMarketing #ContentCreation #Innovation #SEOInsights #TechNews #googlesearch

Getting financial services content to rank on page one of Google becomes more difficult every year. In our latest guide, Reddico's Content Lead Holly Jackson looks at some of the most important strategies to get financial services content ranking higher in search, including: ⚽ Setting high-impact SEO goals that align with business objectives 🔎 Finding unique keyword and content opportunities 🎯 Satisfying search intent with everything you publish 🎓Creating content that relevant, high-authority sites will link to 🍽️ Optimising for E-E-A-T, YMYL and the helpful content update 🪚Updating, consolidating and improving existing content To read the guide click on the link in the comments below

Google's Latest Update: Steering Towards Trustworthy Content 🌐✨ In a world brimming with information, distinguishing trustworthy content has become paramount. Google's recent update to its Search Quality Evaluator Guidelines is a beacon for those navigating the vast sea of online content. 🚀 The guidelines, now enriched with detailed characteristics and examples of untrustworthy pages, aim to sharpen the evaluators' ability to sift through content, ensuring that only reliable, accurate information reaches users. While these evaluators don't directly impact search rankings, their insights are crucial in shaping the algorithms that do. 🕵️♂️ For website owners and SEO professionals, this update is a clarion call to prioritize the creation of high-quality, trustworthy content. As Google continues to refine its search landscape, aligning with these standards is not just beneficial but essential for those looking to thrive online. 🌟 Here's what you need to know: Trustworthiness is Key: The updated guidelines highlight the importance of accuracy and reliability, marking a significant step in Google's ongoing efforts to combat misinformation. Practical Guidance: With illustrative examples, Google provides clearer directions for identifying content that may be deemed untrustworthy, aiding quality raters in their assessments. A Call to Action for Creators: This update serves as a reminder for content creators to ensure their information is backed by reputable sources and presented in a user-friendly manner, aligning with Google's quality standards. As we forge ahead, understanding and adapting to these guidelines will be crucial for anyone looking to make a mark in the digital realm. Let's embrace this opportunity to elevate the quality of content we create and share, making the internet a more trustworthy space for all. 🌍💡 What strategies are you implementing to ensure your content meets Google's trustworthiness criteria? Share your thoughts and experiences below! 👇 #GoogleUpdate #SEO #ContentQuality #DigitalMarketing #varion

Ever wondered what makes some websites soar to the top of Google search results while others barely make it to the first page? Find actionable insights here 👉 https://lnkd.in/gC9YyWWE Let’s dive into the key components of Google’s algorithm: 1. NavBoost This component leverages click data from Google Chrome to assess page importance. Pages with high click-through rates (CTR) and longer dwell times are rewarded. Essentially, the more engaging your page, the better it performs. 2. NSR (Neural Search Ranking) NSR employs machine learning to grasp the context and relevance of your content. It analyzes semantic meaning to deliver results that are not just accurate but also contextually appropriate. Craft content that resonates with your audience and aligns with their search intent. 3. ChardScores Predicting site and page quality is where ChardScores shine. It evaluates content depth and user engagement, so the more valuable and engaging your content, the higher your scores. 4. Page Quality (PQ) Using a large language model, PQ estimates the effort behind content creation. It rewards content rich in unique information, accompanied by images, videos, and interactive tools. Invest time in creating comprehensive and visually appealing content. 5. Image Quality Signals (ImageQualityClickSignals) High-quality, original images that add value to your content can significantly boost your rankings. This component measures image usefulness, presentation, and engagement. 6. Content Update and Freshness (SegIndexer and TeraGoogle) Regularly updated content is crucial. These components prioritize freshness, rewarding websites that keep their content up-to-date. Make it a habit to refresh your content regularly to stay relevant. #SEO #DigitalMarketing #ContentStrategy #GoogleAlgorithm #SearchEngineOptimization #MarketingTips #WebsiteTraffic #ContentCreation #MarketingStrategy #GoogleSEO

️Optimizing website content for targeted keywords isn't rocket science. It's an art. It's a dance between words and algorithms. First, drop the obsession with keyword density. Google's smarter than that. It's 2021, not 2005. Obsess about relevance instead. Here's the secret sauce: 1️⃣ Understand your audience, their needs, their language. 2️⃣ Write for humans first, search engines second. 3️⃣ Integrate long-tail keywords naturally, they're your best friend. Optimize, but don't suffocate your content with keywords. Let it breathe. Remember, SEO is a marathon, not a sprint. Happy optimizing!