Maria Marchewka’s Post

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I help brands write content that's worth reading | Content, Email & Social Media Marketer | mom x2 | Let's connect!

Water is Life. That's what the bucket hat of someone in Aryna Sabalenka's team said. It caught my attention. So, I Googled "Water is Life" And the first result was WATERisLIFE, a non-profit that helps people in Africa and Latin America get clean drinking water, sanitation, and access to hygiene education programs. If you've ever watched a tennis match, you know the teams of the players get almost as much air time as the players themselves. Now, I'm not sure what role the guy in the bucket hat has in WATERisLIFE, but it's a good example of how to use that "free" airtime for brands to garner more awareness. I likely wouldn't have known about WATERisLIFE if it wasn't for that bucket hat. This example got me thinking about how there are so many opportunities out there for brands to expand their reach and pique people's interest.  Think branded.. Pens you can give restaurants for patrons to sign their checks.  Koozies that are great for summertime beverages.  Sunscreen bottles for beach vacations. What are some creative ways you've promoted your brand? #morningthoughts

Andy Milligan

Web Design + Digital Strategy | Fractional Creative Partner | 'Marketing By Design by AMA Columbus' Podcast Host |

6mo

Love it!! Sooo many examples of this. Also illustrates the reality of where exposure and attention is at. Even the supporting cast at a worldwide tennis event (a team member whose name we don't even know) gets more press than a regional star with no cameras or media attention. Association holds power.

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