Marc Viale’s Post

We call it Daily Mix for a reason: 92% of our users say they use Spotify as part of their daily routine! Whether it's a podcast to plug into on the morning commute, or an audiobook handling storytime, Spotify is the essential daily companion in their lives. For brands, this means more moments to reach your audience; more attention paid to your message; and more opportunities for performance. Add more to your mix, with Spotify ➡

The latest chapter in the Spotify story is a positive one for the business: - subscriber numbers continue to grow, despite price rises - ad revenue grew double digits in a market that isn’t really flying - margin is growing - the latest quarter was its most profitable - its future focus on audiobooks is less capital intensive than podcasts Its share price is now the highest it has been in several years, suggesting the investment community is becoming less sceptical about its approach. We continue to follow this business with interest… https://lnkd.in/dk3YGQ8B

We call it Daily Mix for a reason: 92% of our users say they use Spotify as part of their daily routine! Whether it's a podcast to plug into on the morning commute, or an audiobook handling storytime, Spotify is the essential daily companion in their lives. For brands, this means more moments to reach your audience; more attention paid to your message; and more opportunities for performance. Add more to your mix, with Spotify ➡ https://lnkd.in/e6Rez3Tb

We call it Daily Mix for a reason: 92% of our users say they use Spotify as part of their daily routine! 😮 Whether it's a podcast to plug into on the morning commute, or an audiobook handling storytime, Spotify is the essential daily companion in their lives. For brands, this means more moments to reach your audience; more attention paid to your message; and more opportunities for performance. Add more to your mix, with Spotify ➡ https://lnkd.in/e6Rez3Tb 👀

There's finally a way to update your Spotify account to avoid the forced audiobooks offering (ensuring your subscription fees actually go to the songwriters and artists you listen to). Share this article widely if you care about fair compensation for the creative community.... #Spotify #musicbiz #musicbusiness #royalties

🎧 "This is Audible" (in that old recording that we all know). We pay for a couple of premium accounts with Spotify and have for years. Now my daughter has taken over my Audible. What used to be business books are now filled with stories about cats and dragons. I digress. Look at your business model. Are there changes you could make in your service offering that would allow for you to open an additional revenue line, while maintaining your core offering? Consumers love a good bundle that's filled with additional value. #marketing #evanscompany #bundling #smallbusiness

Marketing data and analytics company Kantar has released a new report on streaming services and their adoption. Kantar finds that music bundling with podcasts and audiobooks does drive engagement—though money is the primary concern for subscription holdouts. Here’s the latest. https://lnkd.in/er2v3BEt #musicindustry #musicbusiness #musicnews #musicindustrynews #musicdata #musicanalytics #musicstreaming

Pocket FM revenue in 2022 = negligible Pocket FM revenue in 2023 = US$ 150 mn ARR Starting with audio web series, Pocket FM is trying to create a global, entertainment platform with content, product and playbooks built in India Rahul Nag tells us that average listening time in America is 135 min per day, vs India at 115 min per day. The company has found an interesting, gamified monetisation model Niteesh Yadav who has joined as Director, Design is working on a differentiated user experience. We got all the details in this case study, which shows you should never stop experimenting. https://lnkd.in/ghMEewfh

Spotify, the music streaming giant, is raising prices again. This is the second time in one year they've upped the price of their premium subscriptions. Spotify claims it's to remain profitable and fund their addition of audiobooks to the app. With rising prices everywhere you turn, does Spotify stay on the list of must-have subscriptions? Read more here: https://lnkd.in/gFrBmePh #availmarketing #digitalmarketing #socialmediamarketing #digitalmarketingexpert #socialmediastrategy #marketingdigital #shapingstoriesintosuccess #spotify #marketingnews