Marcos Angelides’ Post

Great marketing is like striking gold rare but worth every ounce of effort! 🌟 It’s not just about catchy slogans or flashy ads. True marketing digs deeper, finding the perfect message that resonates with your audience’s needs and desires. 🔍 Many believe a flashy logo or a catchy tagline is enough. But impactful marketing blends creative storytelling with data-driven strategy. It requires diligent research, constant testing, and a deep understanding of your market. 📊 Think about your favourite brands. Their campaigns don't just grab attention, they connect on a personal level. This precision isn’t guesswork; it’s a refined process combining creativity and data. 🎨 Ever launched a campaign that deeply resonated with your audience? Maybe it went viral or drove record engagement?  💬 Share your story below! 🗣️ Let's celebrate those “exciting” moments together. 🚀

Yesterday, I was traveling to Etobicoke from my place. And I saw this vehicle wrap advertising. Here's how it can be improved: ↳ Have clarity in design ↳ Leverage people's tendency to read from left to right ↳ Do targeted marketing ↳ Avoid generic messages ↳ Include a call to action Remember: If you cater to everyone, you cater to none. I wanted to redesign the copy by incorporating my suggestions, but I don't know which brand it is😓 Question: Do you think if a marketing message is unclear for one person just for one second, you should improve it, as a brand?

What really decides customers to buy or not to buy is the content of your advertising, not its form. Sure, a slick design might catch someone's eye, but at the end of the day, it's the meat of your message that gets people to open their wallets. If we want our marketing to work, we've got to zero in on creating content that packs a punch And shows people why our product is worth their hard-earned cash. You can do this by; - knowing your audience (very important) - Using clear, compelling language - Focusing on benefits, not just features - Addressing pain points directly - Providing concrete value proposition Clever gimmicks are nice and all, but it's the message itself that seals the deal.

The biggest lie you’ve been told about marketing? That it’s all about flashy ads, gimmicks, or the latest trends. But here’s the truth! Successful marketing is built on three key principles that stand the test of time: Clear in message: You have to communicate your value simply and directly. If your audience can’t understand what you’re offering in seconds, you’ve lost them. Consistent in delivery: Posting sporadically or switching up your tone too often confuses your audience. Consistency builds trust and keeps your brand top of mind. Confident in purpose: You need to know exactly why you’re doing what you’re doing. Confidence in your purpose attracts people to your brand and makes your marketing stronger. It’s not about the latest trend. It’s about delivering a message that’s clear, consistent, and confident. Share this with someone who needs to hear the real truth about successful marketing! #marketing #branding #socialmediamarketing

Creativity gets all the glory in marketing. It’s the big ideas, the clever campaigns, the viral moments. But you know what really drives results? Showing up. Consistently. When I started TLDR, I didn’t have a fancy strategy. But I made one commitment: Show up every weekday, no matter what. That consistency—sending out a newsletter rain or shine—built trust over time. Not every issue was perfect, but the habit of showing up is what turned readers into loyal subscribers. It’s the same with marketing. A single creative ad might grab attention, but it’s the repeated exposure—the consistency—that makes people remember you. Research shows people need to see a brand multiple times before they take action. The same principle applies to content, campaigns, or engagement: Consistency builds trust, keeps you top of mind, and drives results over time. TL;DR: Creativity grabs attention, but consistency is what makes people remember you and builds trust.

Ever wonder why some marketing strategies feel like trying to fit a square peg into a round hole? It could all come down to timing and alignment. Just as in life, in the realm of marketing, timing isn’t just a factor—it’s THE factor. Here's what I've observed: 1. Launching campaigns when your audience is most active boosts engagement exponentially. 2. Tailoring content release to coincide with industry trends can double its impact. 3. Understanding the consumer's journey and delivering messages at just the right moment enhances conversion rates. The key takeaway? Stop pushing strategies at the wrong time. Aligning your efforts with your audience’s schedule and industry dynamics can turn lukewarm receptions into raging successes. Let's pivot toward strategic patience and precision in timing our moves in the marketplace. After all, when we strike at the perfect moment, we're not just heard; we resonate.

Jaguar last week gave a bit of “red meat” to the marketing fraternity and the car buffs, and they have completely blown a fuse 🚘! So I thought of jumping on the wagon a bit because it shows one of the most fundamental point that most marketers lack! Great marketing is not about an ad! It’s far more than that! Let me elaborate, most who are passing judgement have no idea what the brand architects behind scene are even thinking and they are simply reacting to a still visual or a selected few who has bothered to watch the video, because it looks different from their expectations of the brand! Most are so quick to judge that the people behind the scene are absolute morons! The idea behind it is “copy nothing” seems very original and disruptive, it is someways similar to Apples “think different” the famous campaign that would have attracted similar uproars if it was done in an social media era like today! (Now don’t troll me on the fact that I have compared this to that pls! It’s not the point I’m making, so read on…) I for one will not pass judgement, simply because it is way too early to even dissect what their strategy is! Most are missing the fundamental point that the ad doesn’t even have the product - the car in it! So it really doesn’t give you enough to understand what they are thinking or how it will fundamentally alter the brand! So don’t judge the quality of marketing by just the visual or an Ad! Try and understand the thinking or lack thereof! As marketers we should be now curious to see what follows than dumping on someone who maybe was brave enough to try something different! Next time when your drafting your brief or putting in place your marketing strategy think about this! It’s not the Ad it’s the strategy behind what you need to work on! Always substance over form! I am curious to see how this evolve for the brand and lessons behind it! Let’s not be too quick to judge! #marketing #strategy

One of the biggest mistakes in marketing? Being TOO creative. Hear me out! It’s tempting to focus on flashy, groundbreaking ideas just to stand out. But if your creativity doesn’t serve your audience or align with your strategy… It’s not clever. It’s a distraction. Jaguar tried this with abstract campaigns that confused their audience. Claude followed suit with artsy ads that had a “cool” concept BUT were a terrible fit for a general ad aimed at the public! Both missed the mark because they prioritized STYLE over SUBSTANCE Here’s what went wrong: 1️⃣ They ignored their audience. 2️⃣ Their messaging got lost in the visuals. 3️⃣ Their campaigns didn’t reflect their true USP TO SUMMARISE (cause I know no one has attention span these days! 😉🤪) Great marketing doesn’t chase creativity for its own sake. It uses creativity as a tool to drive clarity, connection, and results. The real creativity?…. Knowing this balance.

Where most projects fail to run a successful marketing campaign is their positioning. They don’t know how to position their brand and vision in a competitive space where everyone is fighting for limited attention. There’s 3 things that we noticed that help with this: 1. Narrative driven: Most marketing don’t understand how to drive narrative, and this is a big unlock, when you’re able to create the right pitches and understand your top of the funnel, marketing is much easier. 2. Timing: Timing truly plays a big part in the success of a project, finding a small gap where there aren’t many campaigns can make or break a project specially one with a small marketing budget. 3. Selective: Being selective of who your work with and partner up with has a big impact on a campaign, finding the right partners that target your ideal audience is the best way to go about it. I’ve helped 60+ projects with their go to market, and most of them didn’t have these 3 things clear. Understanding these fundamentals can be a big unlock in a marketing campaign.

Marketing Campaigns Can NOT be Focused on Instant Results… . . . Because good marketing campaigns focus on, 👉 Driving sales 👉 Brand building 👉 Long term growth 👉 Increasing awareness 👉 Creating a brand recall They may give instant results, But if long term vision is missing, Then the campaigns miss the mark! P.S.: Do you agree? ————————————————— Follow Ruchi Sharma for more such insightful content! ————————————————— #marketing #contentcreation #digitalmarketing #advertising #contentstrategy