Marco Fiori’s Post

Would you love to produce a marketing video that features real customers sharing their positive experiences? If the answer is YES then get in touch for further information about what is involved. 📽 #testimonialvideo #customersatisfaction #marketingvideos

Yesterday, I started a marketing campaign and the first video has been going across Facebook. I began/intend to create more videos focusing on specific topics, some being informative and others featuring customer testimonials. Stay tuned for valuable insights and real stories! #MarketingCampaign #VideoContent #CustomerTestimonials #CertainTeed MasterCraftsman

Marketing Truth: If You Can’t Convince Them, Confuse Them! Ever spent hours crafting the perfect marketing message, only to realize the only person convinced was… yourself? Welcome to the life of a marketer! Pro tip: When in doubt, throw in some buzzwords. “Synergize your robust, scalable, and disruptive solutions!” Confused? So is everyone else, but it sounds impressive, right? All jokes aside, let’s remember that the best marketing is simple, clear, and customer-focused. So maybe skip the jargon and speak human. Your audience will thank you! #MarketingHumor #KeepItSimple #BuzzwordBingo #MarketingLife

❌ NO MORE MARKETING ❌ Hi friends! After a decade in marketing, I've realized something... Customers DON'T CARE. Prospects DON'T CARE. Businesses DON'T CARE. No one cares about our 'marketing' as much as we do. So, hear me out. How about we just... STOP marketing? What if we focused on HELPING instead? Start with empathy. Be human. Just... care. Think about it this way: If your ideal customer was your best friend, how would you help them? Whatever your answer is – do that first. Forget what you're selling. Help first. Listen first. Give first. Offer value first. The rewards will take care of themselves. #StopMarketing #StartHelping #Reciprocity

Video testimonials don’t need to be “boring” ⬇️ Here’s some clips of a recent testimonial video we did with our client Hidden Hearing at Way Out West Productions 🌵 We followed this simple process to turn your standard testimonial video into a BANGER converting customer’s success story 1. In Pre-Production we learned as much about the customer with our client, how his life changed by using their product, his struggles etc 2. We put together a list of questions that would uncover his amazing transformation for our video interview 3. Actually being creative - He talked about nightmares and the transformation being like night to day so…. 4. Using lighting we quickly created a transition scene to symbolise the positive transformation he experienced by using their product Customer testimonial videos are one of the most powerful marketing tools online for building trust and they don’t need to be “boring” or “standard” You just need to get creative

Slite vs Guru, time for an experiment: You know these super marketed page telling you why you should pick us over a competitor? Instead, here is the raw point of view from my teammate Ishaan reviewing one of our competitor, Guru, first hand! It's 100% unedited, just raw conversation and I figured it might be better than any marketing page! More honest, more direct, wdyt? Should it be the way we market against competitors in the future?

How are you ‘different’? I tend to find if a person / business days they’re ‘different’ - they generally aren’t… If you truly are, it will be apparent in how you approach your marketing - what you say, what you do, and how you’re messaging plays out. In a world where everyone is now vying for attention, having your own angle on things is paramount. We’ve worked a lot on this for DeType Ltd in the last 18 months or so and it’s helped us define who we are to our audiences. We’re worked with some great clients recently who are causing a stir in their industries - James MacPherson and Risk Fluent Ltd in particular. We’ve had some great conversations recently about some guerilla marketing, which I really hope will see the light of day! One major brand I think absolutely nails this is Marmite. They know it’s a love / hate thing, and have really owned that. And whether or not you love or hate the product, most people love their ads. How are you demonstrating yours? #marketing #webdesign #disruptive #anotherhashtag #cantthinkofanyothertags

"Sell the Problem You Solve, Not the Product" This one line is like the ultimate wand that amplifies every spell in your marketing toolkit. 🪄 👉 Understand your customer’s pain points—what keeps them up at night? 👉 Highlight the problem in your messaging—make them feel seen. 👉 Position your product as the hero—show how it solves their problem. 👉 Use real-world examples—stories speak louder than specs. 👉 Focus on the benefits, not the features—what’s in it for them? 👉 Keep it simple—clarity wins every time. Remember, in the world of marketing, solving a problem is the magic that turns prospects into loyal customers. Cast that spell wisely #marketingtips #digitalmarketing #marketingmagic #solvedontsell

Quick Marketing Tip Always be specific with your questions when you are asking for testimonials. Specific question = specific answer For example: - What influenced your decision to buy this product? - How would you describe your experience with the product? - Were there any hesitations before buying? If so, why? - Which particular benefits stood out to you?

When a customer interacts with the people of your company, they should hear the same messaging as your marketing. Reverse engineer this by incorporating your people into the marketing. Product Demo video - Talk to the product team about new features they’re excited about, take it a step further and make them the star of the video, leading a demonstration. Brand Story video – Instead of narration and old photos, interview the founder and recreate key moments in their journey. Industry Trends video - Talk to your content team about topics they feel are under the radar but can make a big impact. Tips & Tricks video – Ask your sales team what problems their customers bring up, and what are the solutions. Transformational video - Talk to your customers – how did their life change after using your product or service. Event video – Show exclusive, behind the scenes content of your team preparing for the event. The result – build trust, show authenticity, and your company just makes sense in the mind of your customers.