Marcelo Michaelis’ Post

Radio Show New Segment announced! As a Public Relations Beverage Chronicles contributor, I’ll be joining host Gary to dive into key PR strategies for the beverage industry. I will explore how authenticity in branding builds trust with consumers, why a combined Public Relations and social media marketing are essential for connecting with your audience, and the importance of strong media relationships in boosting visibility. Whether you’re a seasoned brand or a newcomer, this segment will provide valuable insights to help you navigate the PR landscape and strengthen your brand’s presence.

Ready to take your draught beer experience to the next level? Discover the revolutionary Heineken SmartDispense! Say goodbye to inconsistent pours and hello to perfectly chilled, great-tasting beer every time. Learn more about this game-changing system and how it can benefit your business here!

Tania Ramos Beltrán, executive director of Cerveceros Latinoamericanos, explains how brewers’ innovation along with responsible drinking campaigns and clear product labeling can help improve #publichealth. Check out our full Q&A with Tania to learn more about her vision for advancing our industry and highlighting Latin America’s unique beer culture. https://lnkd.in/e2Y8KWBB #TheresNothingLikeABeer #GlobalGoals #SDGs #moderation

Revolutionizing the Non-Alcoholic Beer Market: Surprising Adoption and Enthusiasm Discover the unexpected rate of adoption and the enthusiastic reception of non-alcoholic beers in the market. Explore the desire for innovation in the beer category and how it brings people back into social engagements. Learn about the diverse consumer base and their motivations for choosing non-alcoholic options. #NonAlcoholicRevolution #BeerInnovation #SocialEngagement #NonAlcoholicOptions #MarketTrends #BeerLovers #DrinkResponsibly #AlcoholAlternatives #FlavorfulDrinks #CheersToTheUnexpected

🍻 National BEER LOVERS day 💚 Did you know that each year on 7th September we celebrate a beer lovers day? 😍 In honor of this day, here are six interesting facts about Heineken: 🍺 Heineken is one of the longest histories of any brewers in the world. In fact, it was first founded in 1864. 🍺 The brewery that has been running since the 1860’s and now produces some 1.4 million bottles of beer every day. It is powered entirely by renewable and reusable energy sources, including solar, hydro-power, bio-gas and waste heat, reducing its carbon footprint by around 3,000 tonnes of CO-2 a year to absolutely zero. 🍺 When I say "Heineken" you probably think of the lager that comes in either green bottles or cans and features the red star. However, Heineken International is a massive company that boasts a huge portfolio of over 170 beer brands and as Heineken acquires more companies and expands global reach, the number of beer brands we produce is likely to increase. 🍺 "We don't just sell beer, we sell fun" is one of our slogans. Heineken is sponsoring various sports and music events, e.g. UEFA Champions League, Formula 1, UEFA Women's Champions League, Heineken Open’er Festival, etc. 🍺 It hails from Amsterdam, but the Heineken you're drinking probably doesn't. It started in the Dutch capital of Amsterdam, but these days Heineken is brewed by more than 140 different breweries around the world. So the last Heineken you probably had was brewed domestically. 🍺 Heineken believes there needs to be a non-alcoholic beer that can be part of a beer moment, whilst adapting to the conscious lifestyle trend. With Heineken 0.0% we give consumers choice for a variety of drinking occasions. It also contributes to the growing cultural trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle. P.S. it has only 69 calories! 😊 Beer is not just a beverage. From local breweries to global brands, the industry brings people together, creates jobs and drives innovation. Let’s raise a glass to the brewers, the bars, the beer gardens, and everyone who makes the beer community so vibrant! Cheers! 🍻 The HEINEKEN Company HEINEKEN Beverages HEINEKEN Global Shared Services #heinekenkrakow #heineken #greatplacetowork #beer #nationalbeerloversday #brewabetterworld #truetogetherness

📣 “Brewing provide a distinct economic and social contribution; brewers are innovative and support sustainability, while beer brings people together. We also lead the way in promoting moderate consumption as part of a balanced lifestyle, by equipping adult consumers with the tools and choices to drink better. Policymakers should recognise our role and develop regulation that prioritises partnerships, policies and practices that encourage the adoption of lower alcohol products like beer.” #brewing #beer #moderation #sustainability #europe The Brewers of Europe Lille 2024 - EBC Congress and The Brewers of Europe Forum Cervejeiros de Portugal

The beverage market is evolving faster than ever—and if you’re not evolving with it, you’re falling behind. In the words of New Belgium CEO Shaun Belongie: “If you’re not willing to shift, you’re going to die.” The beverage market today is crowded and fast-paced. If your strategy relies on waiting for trends to come back around—or clinging to past successes—you’re in trouble. Adaptability isn’t just an option; it’s the key to survival. New Belgium Brewing offers a masterclass in how to stay ahead by focusing on consumer needs, not industry norms. Instead of being boxed in by rigid category definitions, they’ve built a strategy that prioritizes what the consumer wants today. Take Voodoo Ranger Juice Force. Technically, it’s a hazy imperial IPA, but it’s positioned and consumed more like a flavored malt beverage—broadening its appeal far beyond the typical craft beer audience. Or consider their latest innovation, LightStrike, a 5% ABV drink made with coconut water and sea salt. By blending cues from sessionable hard seltzers and wellness beverages, New Belgium has created something entirely new. This wasn’t a leap of faith—it’s a strategic, intentional response to consumer insights. This is what every brand needs to be asking right now: ➡️ What does your target audience want today—not five years ago? ➡️ Where are the gaps in the market that no one else is filling? ➡️ How can your brand’s identity evolve to meet these opportunities? Too many brands chase trends or cling to the way things have “always been done.” But survival—and growth—requires boldness, adaptability, and a willingness to shift when the market demands it. The best brands don’t wait for change to force their hand—they stay ahead of it. They’re intentional in finding opportunities, building strategies, and executing with precision. That’s how you stand out in a crowded market and turn innovation into sustainable success. Navigating change isn’t easy, but it’s necessary. If you’re rethinking your approach or exploring bold new moves, I’d love to connect and share insights. #BrandBuilding #ConsumerTrends #Innovation #Adaptability #BeverageIndustry *Thank you as always to Brewbound for their incredible industry reporting and insights that make content like this possible. Read more in their full article below. https://lnkd.in/eRUJv5uX

Ready to enhance your draught beer experience? Check out the cutting-edge Heineken SmartDispense! Say farewell to uneven pours and hello to perfectly chilled, delicious beer every time. Find out more about this game-changing system and how it can benefit your business today!

🌟NEW - GoodBrew gets FOUR nominations 🌟 We’re beyond honoured to announce that GoodBrew is a finalist in FOUR categories at the FoodBev Media World Beverage Innovation Awards 2024; Best Ready-to-Drink Beverage, Best Beverage Concept, Best Functional Beverage and Best Plant-based Beverage. Competing on this level alongside giants like PepsiCo, Boost Drinks Ltd energy and OLIPOP PBC is a dream come true and a testament to the work the crew is doing to bring something fresh and functional to the ready-to-drink coffee world. GoodBrew has always been about more than just coffee. We aim to redefine cold caffeine with gut-friendly fibre, essential vitamins and a bold, fun approach. Seeing our name beside brands we admire and look up to is a huge milestone and inspires us to keep our foot on the gas! This news comes at such an exciting time for GoodBrew as we prepare to open the Crowdcube portion of our investment round. If you want a part of our award-winning bevtech business you can sign up here for exclusive early access: https://lnkd.in/gijRTCeM Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more: https://lnkd.in/e7W7_tqZ More Good things to come! #GoodBrew #WorldBeverageInnovationAwards #functionalbeverage #coldbrew #healthAndWellness #innovation Jeffery Schroeder Deirdra Schroeder

Why Investing in Beer Cans in 2024 is a Smart Move 🍺💡 If you've been pondering where to invest or innovate, let me drop a fresh idea about beer cans! Yes, you read that right. The good old aluminum beer can has come a long way since its humble beginnings, and it’s still brewing up a storm in the beverage industry. Here's why investing in and developing beer cans could be a golden (or should I say, frothy?) opportunity in 2024- Sustainability Matters 🌍 Consumers are more eco-conscious than ever. Aluminum cans are infinitely recyclable, making them a favorite among green-minded drinkers. Plus, the push for sustainable packaging is only growing. Why not ride that wave? Innovation is Brewing 🛠️ From self-chilling cans to interactive QR codes, the tech in beer cans is bubbling with potential. Investing in R&D for cooler, smarter cans could set you apart from the competition. Imagine a can that tells you the perfect temperature to drink your beer! Craft Beer Boom 🍺 The craft beer industry shows no signs of slowing down. With more brewers and drinkers opting for cans over bottles (they’re easier to transport and chill), there’s a big opportunity for innovation in design, branding, and even functionality. Market Resilience 📈 Despite economic ups and downs, people still love their beer. The industry is resilient, and canned beer has a broad market appeal—from festival-goers to at-home enthusiasts. Cultural Shift 🥳 Cans are no longer seen as the 'cheap' option. They’re trendy, convenient, and perfect for on-the-go lifestyles. The cultural shift towards casual, outdoor, and social drinking makes cans a versatile choice for modern consumers. So, if you're looking for an investment that's as refreshing as a cold one on a hot day, beer cans might just be your best bet in 2024. Cheers to new ventures and the age-old love for a good brew! 🍻 #Investing #Innovation #BeerIndustry #Sustainability #CraftBeer #Packaging #2024Trends