I don't find it hard talking about the cost of a project at all.., it's when you don't talk about it, it becomes a problem and difficult. Clients get nervous about it if you don't. Business is business. Clients need to know what they are buying and you need to know what you are selling and the cost of that can determine who gets involved and how far the outcome and impact can travel. We're not the cheapest creative agency or the most expensive, but as the saying goes, 'if your client isn't willing to invest in an outcome, it's not really a big enough problem for them'. We've always been invested in creating and designing marketing that works.
Helping Professional Service Business Owners grow and exit their firm profitably | Lanarkshire | Chartered Accountant
“Cheap prices attract rubbish clients/customers!” That was a quote from a delegate at a webinar I attended yesterday on pricing. Over recent years in our industry, some participants have been involved in a race to the bottom in providing a cut to the bone, cheap, basic service. Nothing wrong with that, but as a business we decided a few years back that this wasn’t for our clients or us, and in recent independently carried out client interviews we heard loud and clear from our clients that they value greatly the personal, tailored, quality service provided by our experienced Scottish based team. We are certainly not the most expensive #accountants out there, but we’re not the cheapest either. What we do is always try our very best to provide a great, value for money, personal service to all our clients. And we certainly don’t have rubbish clients, that’s for sure. 🙂 I’d be interested to find out how your experience in your own industries/sectors compares. 🤔How do your prices compare to your competitors? 🤔In what way do your customers/clients value your service? 🤔Have you had to cut your margins to maintain your competitiveness? 🤔Conversely, have you increased your margins and provided extra value to remain competitive? Let me know your thoughts. #business #pricing