Manoli Kulutbanis’ Post

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CPG Pricing, Margin & Brand Growth Economics

Why have so many CPG bolt-on acquisitions not worked out? Not from an exit perspective for the founders of the acquired company who usually do well, but rather from the perspective of integrating what was a nimble competitor into a larger bureaucracy. I saw this dynamic unfold when I built and sold my own business. I saw it when I was in corporate. And now I see it as I work with both emerging and larger brands within CPG. The rate of bolt-on acquisitions within CPG will increase again as brand owners look to "buy" revenue, given the tough pricing and volume outlook for 2024 and 2025. So, I dust off this older article about the Rabbit and the Fox which might just shed some light. #CPG #CPGindustry #M&A #FMCG #culture https://lnkd.in/getVC3Yn

The Rabbit runs faster than the Fox

The Rabbit runs faster than the Fox

Manoli Kulutbanis on LinkedIn

Insightful analysis. To foster a smoother integration and innovation process post-acquisition, consider implementing cross-functional teams focused on agile methodologies, ensuring that creativity and efficiency drive the blending of cultures.

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