Manoli Kulutbanis’ Post

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CPG Pricing, Margin & Brand Growth Economics

Everything in connected. That's obvious. What's not always that obvious is the extent of impact that each profitability driver has on profitability as a whole and more importantly on each other. 2024 and 2025 headwinds calls for an enhanced understanding and sensibility of what it will take for a brand growth reset. Functional marketing, sales, operations and financial silos and approaches won't cut it anymore. Alternate pragmatic solutions exist. #cpg #fmcg #profitablegrowth #pricing #grocery #emergingbrands #revenuegrowthmanagement

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