Manoj Joshi’s Post

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Patron of the UNESCO Chair ODL & Professor Extraordinarius UNISA | Foresight Futures Profiler I Author I VUCA |CEO World | IIIT Lucknow |

DNSFilter: Securing Your #DigitalWorld, Seamlessly Authors- Manoj Joshi and Shivi Gupta (Scholar, Indian Institute of Information Technology Lucknow)   The #BigQuestion: Is DNSFilter strategically prioritising #research and development efforts for enhancing its #DNS-based threat protection solutions, particularly in addressing evolving #cybersecurity challenges? DNSFilter creates threat prevention and filtering systems that operate in the cloud. Via its platform, users can block harmful website content and guarantee crucial visibility for #informationtechnology (IT) teams. Other solutions include protection against botnet attacks, malware, phishing, and viruses, as well as domain analysis powered by artificial intelligence. The CEO of DNSFILTER, Ken Carnesi, founded the company in reaction to issues he was having with threat protection and DNS filtering services that were already in place, especially #OpenDNS. As the creator of Anaptyx, a business that offers internet services to the public and private sectors, Carnesi ran into problems with content filtering, bandwidth, and threat management. Carnesi recognised there was a need in the market for a more affordable and transparent solution when the supplier he was depending on, OpenDNS, enforced arbitrary pricing increases and required a great deal of information for pricing discussions. Dissatisfied with the available options, such as #SafeDNS, the tech #entrepreneur saw a chance to use his experience and technological know-how to create DNSFilter. The business wants to use DNS to transform people's perceptions about security. They support a multi-layered #cybersecurity strategy because they recognise how remote the world is becoming #VUCA Challenges #Volatility: The cybersecurity landscape constantly changes, requiring DNSFilter to adapt quickly to new threats. #Uncertainty: Predicting future cyber threats is difficult, making long-term planning challenging. #Complexity: The ever-increasing sophistication of cyberattacks requires continuous improvement of DNSFilter’s detection methods. #Ambiguity: Differentiating between legitimate and malicious traffic can be complex, requiring ongoing refinement of filtering algorithms.   #Lessons DNSFilter provides useful insights for companies operating in the #cybersecurity space. Its success highlights the strategic benefit of cybersecurity specialisation and is based on a targeted approach to DNS-based threat protection. The freemium business model adopted by DNSFilter emphasises how crucial user-centric marketing techniques are for drawing in new clients and keeping existing ones. Long-term connections are fostered by increasing stakeholder confidence through transparency in pricing and partnerships. Singapore Management University MIT Sloan Management Review Indian Institute of Technology, Kanpur Indian Institute of Technology, Bombay Indian Institute of Technology, Madras IIM Bangalore EPGP (One Year Full-Time MBA Programme)

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