Manish Pal’s Post

🚀 You've successfully launched your product, but what's next? The real challenge begins now: crafting a post-launch retention strategy. 🌟 Retention isn't just about keeping your current users—it's about engaging them so deeply that they become your brand evangelists. 🔄 Authentic interactions, personalized content, and timely updates keep your customers hooked. Add value with insightful blogs, exclusive offers, or surprise perks that amplify the user experience. The core of an effective retention strategy? 📚 Deep analytics and feedback loops. Use data to understand behavioral patterns and tweak your strategy continually. Leverage CRM tools to segment your audience for customized engagement. Curiosity-driven campaigns, like behind-the-scenes peeks or user-generated content contests, keep the excitement alive. The goal is to make every user feel they’re part of something larger than themselves. 🌐 Ready to take your retention strategy to the next level? Contact us at 📞 7741919844 or email us at [email protected]. 🌐 Learn more at [https://appschedio.com](https://appschedio.com) Have bright ideas for retaining customers? 💡 Share your thoughts below! #CustomerRetention #UserEngagement #TechInnovation #ProductStrategy

🚀 You've successfully launched your product, but what's next? The real challenge begins now: crafting a post-launch retention strategy. 🌟 Retention isn't just about keeping your current users—it's about engaging them so deeply that they become your brand evangelists. 🔄 Authentic interactions, personalized content, and timely updates keep your customers hooked. Add value with insightful blogs, exclusive offers, or surprise perks that amplify the user experience. The core of an effective retention strategy? 📚 Deep analytics and feedback loops. Use data to understand behavioral patterns and tweak your strategy continually. Leverage CRM tools to segment your audience for customized engagement. Curiosity-driven campaigns, like behind-the-scenes peeks or user-generated content contests, keep the excitement alive. The goal is to make every user feel they’re part of something larger than themselves. 🌐 Ready to take your retention strategy to the next level? Contact us at 📞 7741919844 or email us at [email protected]. 🌐 Learn more at [https://appschedio.com](https://appschedio.com) Have bright ideas for retaining customers? 💡 Share your thoughts below! #CustomerRetention #UserEngagement #TechInnovation #ProductStrategy

I've realized that my greatest strength is maintaining relationships with users and ensuring they keep returning for more. This is what we call user engagement and retention which is the very essence of product marketing. For me, it's not about buying into the brand once – it's about building meaningful relationships with clients. By understanding their needs, desires, and pain points, you can develop a strategy that helps them resonate with your brand. In my experience as a Product Marketer, I can say that engaged users are not just customers; they're loyal advocates who sing our praises to others and you can only get them to this stage through consistent delivery of value, personalized communication, and exceptional customer service. The truth is a sticky product – one that keeps users coming back – is the holy grail of product marketing leading to higher retention rates and increased lifetime value. But in all of these, let's not forget the power of data. Continuous analysis of user engagement and retention metrics gives detailed insights into user behavior, preferences, and pain points and this can help your brand refine product offerings, marketing strategies, and customer experiences to better meet user needs. What strategies have you found most effective in driving user engagement and retention for your products? #ProductMarketing #UserEngagement #RetentionStrategies #CustomerLoyalty #GrowthMarketing

The power of personalization: how tailored marketing can drive customer engagement 🔥 Happy First Day of Summer! Summer is a time of renewal and opportunity. Why not use this season to implement personalized marketing to drive customer engagement and improve your business results? The Power of Personalization in Marketing Personalization is a powerful tool that allows you to speak to your customers in their language, offer them what they really want, and create a unique experience for each one. Here's why it matters: ✨Improved customer experience: Personalized content and offers make interactions with your brand more meaningful and enjoyable for customers. ✨Increased engagement: Customers are more likely to respond to marketing messages that are tailored to their interests and needs. ✨Improved loyalty: Personalization helps build strong relationships with customers, leading to repeat purchases and word-of-mouth referrals. How can you implement personalization this summer? ✨Audience Segmentation: Use customer data to create segments and tailor marketing campaigns to each. Summer is a great time to experiment with new segments and offers. ✨Individualized offers: Create unique offers for different groups of customers based on their past purchases and behavior. Summer promotions and discounts can be customized to appeal to each segment. ✨Personalized content: Use personalized messages in your emails, on your website, and in social media. Summer content can include summer product recommendations, vacation tips, and more. Kick off your summer with a personalized marketing approach. Don't miss the opportunity to use the power of personalization to increase customer engagement this summer. Contact us and we'll help you develop and implement personalized marketing strategies that will deliver results in the coming months. Let's make this summer a season of growth and success for your business together! 🚀 #Personalization #Marketing #CustomerEngagement #SummerSeason #BusinessGrowth #MarketingStrategies #BusinessSuccess

Understanding our clients' business models, customer journeys, and intended customer profiles (ICPs) is paramount to delivering impactful marketing solutions. At Pub Creative, we don't just create content – we immerse ourselves in our clients' worlds to ensure every strategy aligns perfectly with their goals and visions. Recently, we had the exciting opportunity to partner with an innovative app-based software client with a revolutionary idea. After three months of collaboration, they've pivoted to a new business model and are now targeting a different ICP. This shift changes everything, but it doesn't make our work or partnership any less important. In fact, it's strengthened our bond. Our clients see us as an extension of their company – a team that truly gets their business, their personality, and their evolving needs. We are here to learn alongside them, adapt to their new model, and deeply understand their new customer journey and ICP. Our commitment is to support them through this process and continue to deliver exceptional marketing solutions that drive success. At Pub Creative, we pride ourselves on being more than just a marketing studio; we are partners in our clients' growth and evolution. Here's to embracing change, deepening partnerships, and always staying ready to set our sights on new horizons! 🚀✨

Avoiding the Pitfalls: Key Mistakes in Product Marketing and How to Sidestep Them 1️⃣ Skipping Market Research: Market research is like the GPS for your product’s journey—without it, you’re lost. It’s crucial to know your audience’s needs, preferences, and pain points. This knowledge guides your strategy, so don’t cut corners here. 2️⃣ Lack of Clear Positioning: If you can’t clearly articulate what makes your product unique, your marketing efforts might feel scattered. Spend some time crafting a solid positioning statement that highlights your product’s strengths and how it solves your customers’ problems. This clarity will help you stand out in a crowded market. 3️⃣ Neglecting A/B Testing: A/B testing might seem tedious, but it’s the key to understanding what works and what doesn’t. It’s like fine-tuning your strategy to hit the sweet spot with your audience. Small tweaks can lead to big wins. 4️⃣ Overcomplicating Messaging: Using jargon or complicated language can really confuse potential customers. Keep your messaging straightforward and focus on the benefits your product offers. Remember, clarity is key! 5️⃣ Ignoring Post-Launch Engagement: Launching is just the beginning. Ignoring what customers have to say after they start using your product means you’re missing out on valuable insights. Keep the conversation going, listen to their feedback, and use it to refine and grow. What mistakes have you encountered in product marketing? Share in the comments! 🗒️ #ProductMarketing #MarketingStrategy #GoToMarket #CustomerExperience #MarketingMistakes #MarketResearch #ProductLaunch

🎯 Why Defining Customer Journeys Is Non-Negotiable for Marketing Strategy Success 🚀 Every marketer knows the feeling: you’ve got a great idea that looks impressive on paper—but it falls flat. Why? It’s like trying to navigate without a map. (Strategies and campaigns without a clear customer journey miss the mark every time.) So, what makes a defined customer journey the cornerstone of success? ✅ Empathy that Connects Mapping the customer journey allows you to truly step into their shoes. You’ll uncover their pain points, needs, and decision moments, crafting strategies and messages that genuinely resonate. ✅ Precision in Resource Allocation A clear journey ensures you’re putting your time, energy, and budget where it matters most—whether it’s building awareness, nurturing leads, or focusing on customer retention. ✅ Creative That Converts The best ideas work when they’re tailored to the right stage of the journey. Are they discovering your brand? Evaluating solutions? Seeking post-purchase validation? Aligning your campaigns with these phases ensures your messaging lands with impact. ✅ Data-Driven Decision Making A well-defined journey provides a roadmap for understanding what’s working—and what’s not. This feedback loop powers smarter strategies and continuous improvement. The result? Clarity. Focus. And campaigns that inspire, engage, and convert. 💡 Before your next strategy session, ask yourself: Do we truly understand where our customers are—and where they want to go? I’d love to know: How do you approach customer journey mapping? What’s one game-changing insight that’s transformed your strategy?  #MarketingStrategy #CustomerJourney #CreativeStrategy #DigitalMarketing #GrowthMindset

What's the Best Way to Guide a Potential Customer to a Purchase... at the Best Possible Cost? 💰🤔 Success in Performance Marketing depends on the smooth flow of customers through the "Marketing Funnel". What is the Marketing Funnel? ️🕵️♂️ It is the process of converting potential customers into buyers and ultimately, into loyal customers. Each stage of the funnel represents a critical phase in buying behavior: 🔍 Awareness: We identify our target audience and reach them with relevant content.  💡 Interest: We pique their interest and encourage them to learn more.  🧐 Consideration: We help potential customers evaluate their options and understand the value of the product.  🛒 Conversion: We drive users to make an online purchase.  🤝 Loyalty: We build relationships with our customers, encouraging repeat purchases and positive reviews. Why is it important? Measurable results: It allows us to track the effectiveness of each stage and make optimizations. 📊 Increased ROI: By optimizing the funnel, we increase the conversion rate and, therefore, our revenue. 📈 Improved customer experience: We create a smooth and enjoyable shopping experience for our customers. 😃 How to create a Marketing Funnel: 🎯 Define the goals: What do we want to achieve with our funnel?  👥 Understand our target audience: Who are our potential customers? What are their needs and wants?  🗺️ Map the customer journey: How do our customers interact with our business?  ✍️ Create content for each stage: Offer value and reach our audience in the right way.  📱 Choose the right channels: Where will we find our target audience?  🛠️️ Use the right tools: We measure data and optimize our funnel for maximum results.  🔄 Test and optimize: Our funnel is an ever-evolving project. Learn more: https://bit.ly/3NnjSeW #wearegeeko #marketingfunnel #performancemarketing #digitalmarketing #customers #purchase #conversion #ROI #success #content #tools #analysis #goal #optimization #customerexperience

I've been working behind the scenes with the Amplitude team on something... Introducing the Product-Led Geek Monetisation Dashboard ! Now, within seconds, you can see a detailed view of your monetisation funnel, from acquisition to revenue retention, in your Amplitude dashboard. This template enables teams to make data-driven decisions on marketing spend, product development, and sales resources. Here's what to expect: 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗞𝗣𝗜𝘀 This section provides a high-level overview of the key business performance indicators related to monetisation. • These metrics give a quick snapshot of overall business health and monetisation performance. • Tracking metrics over the last 90 days (L90D) provides a good balance between recent performance and longer-term trends. • The mix of revenue, pricing, and account-type metrics offers a comprehensive view of monetisation from different angles. • Daily active accounts by plan type over 12 weeks (L12W) allows for identification of weekly patterns and trends in plan mix shift. • Tracking upgrades, renewals, and cancellations separately provides insights into customer lifecycle movements. 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿 𝗖𝗩𝗥, 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 This section focuses on the critical funnel from account activation to paid subscription. • Measuring conversion rates at different time intervals (1, 28, 56 days) helps understand both immediate and longer-term conversion patterns. • Time to convert metrics complement the conversion rates, showing how quickly users are moving through the funnel. • This data can inform strategies for nurturing and converting free users to paid subscribers. • Comparing these metrics over time can reveal the impact of growth initiatives such as onboarding improvements or more fundamental changes in the product's value proposition. 𝗙𝗿𝗲𝗲 𝘁𝗼 𝗣𝗮𝗶𝗱 𝗖𝗩𝗥 𝗯𝘆 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝗼𝘂𝗿𝗰𝗲 This section breaks down conversion rates by how users were acquired. • Understanding which acquisition channels lead to the highest conversion rates helps optimise marketing spend and focus, as well as product prioritisation for product-centric acquisition loops • Comparing conversion rates across different time periods (1, 28, 56 days) for each source provides insights into the quality of users from each channel, including channel differences in conversion time • This data can inform decisions about which acquisition channels to scale or potentially cut back on. Give it a look and drop your thoughts in the comments below!

Mapping the Customer Journey - A Digital Strategy Essential🛣️ In the dynamic world of digital marketing, understanding the customer journey is not just beneficial; it’s essential for crafting strategies that deliver measurable results. In this article, we unpack: - The importance of understanding & mapping teh customer journey - How to map the customer journey - How to use the customer journey to create effective touchpoints that enhance your strategy. Read More: https://lnkd.in/db-F3CQK #DigitalStrategy #DigitalMarketing #CustomerJourney