Brand Strategist | Past Global Board Chair @ IABC | I help B2B brands elevate their industry influence using a proven, award-winning thought leadership framework.
Customer engagement can be a powerful driver of brand advocacy... if done right. Successful CE strategies build on each action to ensure customers' wants and needs are central to the marketing push.
This infographic summarizes 7 key #customerengagement strategies for marketers to add to their toolbox. For more on this, check out my article: https://lnkd.in/gQe23bk7#marketing#brandadvocacy
Where should Advocacy sit in your company
Planhat just published an interesting report "The Untapped Potential of Customer Marketing" (Thank you Irwin Hipsman for bringing this to my attention).
One key finding from the report is that the role and placement of customer marketing within the organization remains somewhat ambiguous.
🚩 In smaller businesses, Advocacy initiatives are equally shared
50/50 between customer marketing and customer success
🚩5% of CS teams in mid-larger enterprises are responsible for
community and events, from 20% in smaller businesses
🚩 40% of customer marketers are responsible for product
engagement and enablement in mid-larger enterprises
Historically, I've believed that Customer Marketing should spearhead advocacy initiatives. However, I'm increasingly recognizing the importance of shared ownership between Customer Marketing and Customer Success (or Digital Success).
Who do you think should manage Customer Advocacy?
Cast your votes in the comments.
#takeawalkonthewilderside
Discover 7 effective customer engagement strategies to drive brand advocacy from The Ideas Collective insights center. These tactics focus on personalization, consistent communication, and value-driven interactions to transform customers into brand champions. Enhance your engagement and foster lasting relationships for sustained advocacy. https://buff.ly/3YiwIB3#CustomerEngagement#BrandAdvocacy#MarketingStrategy
Unlock the Power of Customer Advocacy 🔑
Are you looking to take your brand to new heights? The secret lies in empowering your most passionate customers to become your biggest champions.
Customer advocacy is a game-changing strategy that can help you:
✨ Reach new audiences through word-of-mouth marketing
✨ Boost customer loyalty and retention
✨ Gather valuable insights to improve your products and services
✨ Enhance your brand's reputation and credibility
When customers become advocates, they use their influence to spread the word about your brand. Their authentic endorsements can attract new leads and strengthen your relationships with existing customers.
Plus, by listening to your advocates' feedback, you can make informed decisions to elevate the customer experience and stay ahead of the competition.
The benefits of customer advocacy are endless. Are you ready to unlock the full potential of your brand? Start empowering your customers today! 🚀
#CustomerAdvocacy#BrandGrowth#WordOfMouth#CustomerExperience
Your customers are speaking - are you listening at every step?
It's no secret that the voice of the customer (VoC) plays a pivotal role in building a sustainable brand. However, true differentiation comes when #VoC is integrated from the very first awareness touchpoint, all the way through to advocacy.
Let's shift our mindset: Consider VoC at each stage of the customer journey to unlock new levels of engagement and create lasting value.
Dive into our latest piece to explore 6 ways to weave these insights into your brand’s narrative.
https://bit.ly/3VLZSrx#CustomerVoice#BrandExperience#WeMoveIdeas
Customer Marketing Programs—initiatives designed to mobilize customers and drive strategic growth for organizations.
Why customer advocacy matters:
a. Trust and Credibility: Advocates are trusted sources. People are more likely to believe their peers than traditional marketing messages.
b. Cost-Effective Marketing: Advocacy can be more cost-effective than traditional advertising. Your advocates become ambassadors, spreading the word on your behalf.
c. Retention and Growth: Advocates not only help retain existing customers but also attract new ones. It's a win-win for customer satisfaction and business growth.
A sneak peek of some of the content I’ll be covering at my session tomorrow at #SuperForum24Higher Logic
If you run a community and do not partner well with other customer facing teams this session is for you — BREAK the silos down. There’s so much opportunity from connecting community strategy , customer strategy and advocacy strategy for success. Come listen, engage and learn steps to achieve this.
Will you be there ? Drop a comment below would love to meet up!!
#community#associations#communitybuilding#revenueinfluencedprogram#spark
Are you missing the mark by measuring the wrong metrics in our customer advocacy efforts? It’s time for a strategic shift! 🎯
👥 Build a Loyal Customer Base
Transform happy customers into brand advocates! It's not just about satisfaction; it's about creating promoters who amplify your message organically. By focusing on Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT), we ensure our customers aren't just satisfied—they're enthusiastic supporters!
🔧 Optimise Advocacy Efforts
Effective advocacy needs more than just goodwill; it requires solid data to back it up. Tracking metrics like social media interactions and engagement levels gives us the insights needed to refine our strategies continuously.
🌐 Expand Your Reach
Harness the power of social listening and advocacy marketing to amplify your reach across platforms. When your employees and customers advocate for your brand, engagement can skyrocket, making your message more credible and relatable than traditional marketing efforts.
💡 Innovative Strategies for Tomorrow
Start by identifying and nurturing potential advocates through personalised experiences and recognising their efforts. This not only enhances loyalty but also turns them into vocal champions of your brand.
What’s your next step in integrating customer advocacy into your B2B strategy? 👇
#B2BMarketingStrategies#AdvocacyMarketing#CustomerRetentionStrategies#AdvocacyMetrics#CustomerAdvocacyPrograms#SocialListeningStrategies#B2BMarketing#DemandGeneration#SaaSMarketing#ABM#GTM
🌟 Transforming Customers into Brand Advocates🌟
Customer advocacy transcends mere marketing; it’s a potent growth lever for any business. 🚀 When customers champion your brand, their endorsements are more credible than traditional advertising.
💡 Effective Strategies to Cultivate Advocacy:
✅ Surpass Expectations: Consistently deliver more than anticipated to amaze your customers.
✅ Implement Rewarding Referral Programs: Develop compelling incentives that motivate customers to refer others.
✅ Encourage User-Generated Content: Promote the creation of testimonials, reviews, and case studies that showcase real-life success stories.
By nurturing strong customer relationships and empowering them to speak on your behalf, you unlock a powerful channel for sustainable growth. Let your satisfied customers be your most influential promoters! ✨
#CustomerSuccess#BrandAdvocacy#ReferralMarketing#SaaSGrowth
Harnessing the Power of Virality and Customer Advocacy
In today's competitive market, the most powerful marketing tool is not an ad campaign or a sales pitch—it's the voice of a satisfied customer. Treating your customers right makes them your greatest ambassadors, driving virality and creating a ripple effect that can transform your business.
💡 The Power of Virality: A single positive experience can lead to countless referrals. When customers are genuinely pleased, they naturally share their stories with friends, family, and social networks. This organic word-of-mouth marketing is more effective and trusted than traditional advertising.
📣 Customer Advocacy: When customers feel valued and respected, they return for future purchases and actively advocate for your brand. Their positive experiences lead them to become champions for your business, encouraging others to follow suit.
Sansone Jr's 66 Automall LLC focuses on building lasting relationships with its customers by providing exceptional customer service and value. They believe that every interaction is an opportunity to create a brand advocate. They transform customers into passionate ambassadors who drive growth and success by prioritizing customer satisfaction and exceeding expectations.
Invest in your customers, and they will invest in you. Treat them right, and watch the power of virality and customer advocacy work wonders for your store. Paul Sansone JrMichael Sansone#CustomerExperience#BrandAmbassadors#Virality#CustomerAdvocacy#CustomerSatisfaction#Loyalty#WordOfMouth#CustomerSuccess#Growth
